PR 360

Jodi Holzband is the founder of Classic Bart PR + Communications. A 20-plus-year PR veteran, Jodi started her company to help B2B technology companies cut through the noise, tell stories that appeal to their target audiences, and increase brand recognition. In this episode, Jodi shares her insights on effective B2B PR strategies, the importance of storytelling, and how startups can leverage research and awards to build credibility.Key Takeaways:- B2B PR strategies for tech companies- Working with high-growth companies- Using awards to showcase growthEpisode Timeline:1:10 Jodi's Google problem 2:25 Overview of Classic Bart PR's client focus and recent successes4:05 Jodi's approach to client selection5:10 All of Jodi's clients are high-growth companies6:20 How the INC 5000 companies are chosen7:45 Awards are great for AI search10:30 When should startups start paying for PR?12:30 Finding a company's unique story17:00 Jodi's B2B software PR tactics19:30 The importance of reusing content22:30 Jodi's thought leadership philosophyThis episode’s guest:• Jodi Holzband LinkedIn• Classic Bart PR + Communications Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Jason Flack is the CEO and Founder of Collective OS, which connects firms with vetted partners so they can win more opportunities, offer more services, and capture more revenue—without hiring or more overhead. He's a serial entrepreneur, focused on helping agencies foster real, meaningful connections that create win-win scenarios for all. In this episode, Jason discusses how trusted partner networks are reshaping agency operations, enhancing flexibility, and leveraging AI for competitive advantage.Key Takeaways:- The rise of collectives and trusted partner networks- How AI is changing the agency landscape- How collectives allow agencies to be flexibleEpisode Timeline:1:15 What are collectives and why are they important?3:00 The benefits of pre-built relationships and seamless onboarding5:00 Factors driving the rise of collectives in the agency space6:25 The impact of AI on agency models and services7:25 How Collective OS matches agencies with synergistic partners9:27 The role of AI in partner matching and collaboration10:55 Typical users of Collective OS and their agency sizes12:20 Gaps in services and emerging client needs14:00 Can agencies still brag about using AI?17:12 The origin story of Collective OS20:45 Why agencies are shrinking and the shift towards specialization24:25 Jason's thought leadership and insightsThis episode’s guest:• Jason Flack on LinkedIn• Collective OS's website• @FlackThought on XSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.Key Takeaways:- How to create a successful newsletter- Why AI is no longer a differentiator- Effective crisis communication strategiesEpisode Timeline:1:30 Why newsletters should be niche 3:50 Who is Yury's target audience?4:55 Yury's favorite fact6:10 Why companies shouldn't boast about using AI9:15 The average person's impression of AI10:45 When should startups start investing in PR?13:25 A PR freelancer's first look at a startup15:45 How to place stories into top-tier media20:20 The future of journalism22:00 Journalists need to develop their own brands23:35 Yury's approach to crisis managementThis episode’s guest:• Yury Molodtsov on LinkedIn• MA.Family • Yury on X Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Rodrigo Schmitt holds a PhD in Space Systems Engineering from Purdue and leads Stellerian’s commercialization strategy as Chief Commercial Officer. He specializes in translating complex mission needs into clear offerings, building partnerships across defense and commercial space, and driving customer discovery, pricing, and go-to-market strategy for on-orbit operations. He's also the co-founder of RocketPy, a widely used Python-based rocketry simulation library. In this episode, Rodrigo shares the latest on space exploration, rocket simulation, and his unique experiences from backpacking the Grand Canyon to analog Mars training missions. Key Takeaways:- Developments in space exploration- How RocketPy helps engineers simulate launches- How Rodrigo balances entrepreneurship and scienceEpisode Timeline:00:00 Introduction to Rodrigo Schmitt1:50 Tod is learning about astrophysics2:45 Backpacking the Grand Canyon5:55 Exciting developments in space exploration7:00 Legal and ethical aspects of space resources8:00 AI's role in space11:20 Star trackers and space navigation using stars13:07 RocketPy: Rocket simulation and safety in space competitions15:35 RocketPy's future18:40 Mars Mission desert research stations21:40 How Rodrigo finds balance between entrepreneurship and scienceThis episode’s guest:• Follow Rodrigo Schmitt on LinkedIn • RocketPy's website and Instagram• Stellerian on LinkedIn• Purdue's Mars analog research facilitySubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Matt Levinson is a seasoned communications strategist with over 30 years of experience in public relations and journalism. Since joining O'Connell & Goldberg PR in 2000, Matt has brought his expertise to a variety of agency clients, including national real estate companies, celebrity resort and restaurant openings, and universities. Matt is also the current Chair of the Urban Land Institute’s Florida Retail Development Council and serves on the Board and Governance Committee for Path to College, a nonprofit dedicated to helping driven, low-income students achieve their college dreams. In this episode, Matt shares insights on crisis communication, community engagement, and the evolving landscape of public relations.Key Takeaways:- Crisis communication best practices- The impact of AI and ChatGPT on PR- Matt's belief in community involvement Episode Timeline:0:00 Introduction to Matt Levinson and his background1:35 Matt's passion for Liverpool FC3:30 Liverpool's rivals4:50 Trip to Liverpool during COVID-19 and its timing7:30 Overview of O'Connell and Goldberg PR8:55 Digital transformation in PR: From media pitching to AI10:50 The importance of press releases and digital outreach in modern PR12:50 Community work and real estate development in Florida17:00 Path to College: Supporting low-income students in higher education20:20 Balancing community service with a busy professional life22:20 Crisis communication lessons: Acting swiftly and calmly25:15 Handling emergencies: The importance of accurate information and calm leadershipThis episode’s guest:• Matt Levinson on LinkedIn• O'Connell and Goldberg PR Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Kenyada Meadows is the founder of the Executive Parent Company and has over 25 years of experience leading risk and compliance teams on Wall Street. As an executive coach, he teaches how to maintain high performance without becoming a "Hollow Man," a leader who looks successful on the outside but feels empty on the inside. On this episode, he discusses his new book: The New Alpha: Be Three Times the Leader Through Balance, Not Dominance, the importance of work-life balance, and the tell-tale signs that someone is likely to commit fraud. Key Takeaways:- What is the "Hollow Man" crisis?- How to be a sustainable leader- Red flags for fraudEpisode Timeline:00:00 Introduction to Kenyada Meadows1:30 Becoming a sustainable leader3:00 How burnout led Kenyada to make big changes6:20 Understanding the Hollow Man Crisis8:20 How men are dehumanized10:30 Addressing the Hollow Man Crisis13:40 How Tod's parents affected his career approach15:15 The problem of gender imbalance18:45 The importance of present parenting21:00 Nonverbal communication and building trust23:20 The Harvard three-step trick to likability24:45 Red flags for fraudstersThis episode’s guest:• The New Alpha: Be Three Times the Leader Through Balance, Not Dominance on Amazon• Kenyada Meadows on LinkedIn• Executive ParentCompany's websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Danielle Mileno is a seasoned communications executive with over 20 years of experience driving brand equity and reputation for premier global companies, and is currently the Managing Director and Head of Consumer PR at M&C Saatchi Sport & Entertainment North America. On this episode, she discusses the rising popularity of Formula 1 among luxury consumers, the importance of building authentic relationships in micro communities, and the role of cultural power in effective PR strategies. Key Takeaways:- F1's appeal to luxury consumers- Cultural power is about shaping what people care about- Current state of PREpisode Timeline:1:20 Introduction to Danielle Mileno and her love of sports2:40 Danielle's work with Manchester United4:45 What's happening these days at M&C Saatchi?5:45 The rise of F1 and its appeal to luxury consumers8:45 Navigating a fragmented media landscape10:15 Building authentic relationships in micro communities12:35 Finding the right influencers for brand authenticity14:50 The amazing appeal of Shaquille O'Neal17:35 Cultural power should be the ultimate KPI19:35 Tying cultural power back to the bottom line21:30 PR is all about relationships23:00 Danielle's thought leadership philosophyThis episode’s guest:• Danielle Mileno on LinkedIn• M&C Saatchi Sport & Entertainment North America• M&C Saatchi Sport & Entertainment North America on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Kody Gurfein is the Chief Marketing Officer at Exiger, where she leads an award-winning marketing team that drives revenue growth, educates commercial and government stakeholders on critical supply chain issues, and transforms how the market thinks about risk management and AI. In this episode, she discusses Exiger's growth, mission, and innovative tools, such as ForcedLabor.ai, aimed at addressing forced labor in supply chains. Kody emphasizes the importance of clear communication in marketing, as AEO grows in importance, and offers valuable advice for young professionals entering the field. Key Takeaways:- Mentorship and sponsorship are crucial for young professionals- AI is a tool, but critical thinking remains vital- ForceLabor.ai aims to combat modern slavery in supply chainsEpisode Timeline:0:00 Introduction to Kody 2:00 Kody's relationship with Fast Company4:30 What's happening at Exiger6:15 How Exiger is bringing transparency to the supply chain7:15 Exiger's mission9:15 Exiger's work on identifying slavery in the supply chain10:15 Supply chain challenges in the current political climate13:10 The power of clear communication in AEO15:30 Short vs. flowery texting18:55 Internal shifts in PR caused by AI20:00 Mentoring junior PR people in the AI era23:00 Why critical thinking is more crucial than ever25:45 Kody's thought leadership philosophyThis episode’s guest:• Kody Gurfein on LinkedIn• Exiger on LinkedIn• ForcedLabor.AISubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Pete Gosling, Founder of Gosling Media, LLC. is a technology-driven marketing leader with 20 years of experience, specializing in combining strategic vision with hands-on execution. In this conversation, Pete discusses his new book 'Relentless Impact' and the significant changes brought about by AI in the marketing and PR industries. He focuses on the historical context of today's advancements, why everyone is a bit ADHD these days, and why leadership is lacking in the AI era.Key Takeaways:- AI's effect on the comms world- Keeping up at a time of rapid change- Leadership in the age of AIEpisode Timeline:1:45 The genesis of 'Relentless Impact' and what it says about change3:45 Navigating change in the modern comms workforce7:05 The role of AI in marketing and PR10:10 Historical periods of change13:20 AI for online publishing15:50 The "Relentless Impact" mindset explained18:46 Finding signal in the noise23:12 How being diagnosed with ADHD led to his new framework23:55 Leadership in the age of AI25:10 Conclusion and call to actionThis episode’s guest:• Pete Gosling on LinkedIn• Pick up a copy of 'Relentless Impact' at DesignTech.AI• Follow Gosling Media at GDS.Pro Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!