PR 360

Becky Wilson and Patrick Hamilton, the brains behind the "We Write Good" creative content shop, write promos and taglines for some of the biggest shows on television, such as “Abbot Elementary,” “Jeopardy!,” and “Dancing with the Stars.” Here, they talk about their wild ride from Universal Studios tour guides to marriage to running their own creative shop. They also explain their creative approach to writing TV and film promos and taglines. Key Takeaways:- Becky and Patrick’s journey from Universal Studios tour guides to founders of a creative shop- Finding the "essence" of a TV program- How to write in other people's voices- The lack of female POV in the entertainment industryEpisode Timeline:2:00 How Becky and Patrick met3:00 How Becky discovered her talent in copywriting at an ad agency6:30 The birth of We Write Good7:30 Tod and Becky's similar early career8:30 What are the elements that make a TV promo work?10:30 Distilling the "core" of the show into one line12:45 Dealing with feedback from clients14:10 The difficulty writing promos for "House"17:10 What's the hardest type of show to write a promo for?19:00 Becky's ability to pick up "character" and "cadence"23:00 Becky's Baby TV storyThis episode’s guest:• Becky Wilson and Patrick Hamilton of We Write Good• We Write Good's Website, Kill By Kill PodcastSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Helen Neal is the founder of HN Communications, a thought leadership consultancy that works with some of the world's most popular brands (Bosch, Asahi) leading the way to net zero. She is also the host of the Leaders LIVE podcast, an online thought leadership platform that brings together businesses, government, and NGOs to debate the biggest challenges facing our world today. Here, she shares how organizations can get better at telling their sustainability stories and why there's reason to feel optimistic about the planet's future.Key Takeaways:- The debates leaders are having over how to reach net zero- How businesses can better tell their sustainability stories- Creating affinity with consumers through sustainability- Reasons for optimism about the planetEpisode Timeline:1:30 What are the topics that spark the liveliest debates on the Leaders LIVE podcast?3:45 Is there a singular 'golden goose' solution to the climate problem?5:00 What's the biggest problem businesses have when communicating their sustainability stories?6:00 The importance of honesty and authenticity in telling your story7:20 Businesses that are uncomfortable sharing their faults9:45 Why it's ok for companies to admit their sustainability faults10:35 How important is sustainability with consumers?14:30 How acceptance of EVs has changed over the past decade16:30 How do companies create a sustainability message that cuts through the noise?20:10 What's the most exciting current development on the journey to net zero?22:00 The importance of collaboration on the road to net zeroThis episode’s guest:• Helen Neal• Follow Helen on LinkedInSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Brian Bogert is a performance coach, motivational speaker, and business strategist who strives to create unparalleled growth for individuals and organizations. He’s worked with businesses and nonprofits, including the Lockton Companies and the American Cancer Society. Bogert is also a member of the Forbes Council, an invite-only community for the most successful executives and entrepreneurs. Here, he talks about how we can improve our performance in business and life by addressing the “trash” from our past.Key Takeaways:- How people's past interferes with their ability to succeed in the present- How a traumatic injury inspired Brian's journey- How to process trauma- The Five Pillars of Taking Out Your TrashEpisode Timeline:2:30 Brian's traumatic injury5:00 The trash from your past7:25 How people are boxed in by "shoulding"8:20 A client success story11:30 The many faces of trauma13:40 Your trash isn't your fault14:30 Processing Tod's trauma17:45 The Five Pillars of Taking Out Your Trash20:30 Nobody's gonna judge your intention23:00 Flipping the lid27:00 The Take Out Your Trash ChallengeThis episode’s guest:• Brian Bogert• www.BrianBogert.com              Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Adam Albright-Hanna is the founder of A-Ha! Audience Builders and a digital strategy and creative consulting specialist. His clients include "The Late Late Show with Craig Ferguson," the 2008 Obama campaign, Upworthy, The Onion, GOOD Worldwide, and Someecards. Here, he talks about being an early trending-content innovator and the dos and don'ts of going viral in 2023. Key Takeaways:- The early days of viral Facebook content- How to make sponsored content work- Why you can't buy your audience - The power of ChatGPTEpisode Timeline:2:10 Adam was one of the first viral publishing strategists. 4:00 How Upworthy took advantage of Facebook's algorithm change 5:00 Using "generations" to determine if a story is viral6:25 A/B testing headlines7:10 How to write a viral headline8:00 How quickly did publishers steal Upworthy's style?9:45 When did Facebook start to crush news publishers with its algorithm?11:30 What publishers don’t understand about creating viral content12:45 You can't buy the audience you want15:30 The ingredients that make a story go viral16:30 Affirmational content is king18:30 Tod's most popular viral stories22:00 Adam's biggest viral story24:00 The role of ChatGPT in viral contentThis episode’s guest:• Adam Albright-Hanna• Learn more at www.ahaaudiencebuilders.com Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Jo Ann LeSage Nelson is the Vice President of Client Services at Pierce Communications in Albany, New York, and a former member of the Executive Committee of the National Board of Directors of the Public Relations Society of America. She’s an active community volunteer and frequently speaks on the topics of media relations, crisis communications, and business writing. Here, she discusses crisis management for nonprofits and the importance that writing plays in the communications industry.Key Takeaways:- The importance of clear and concise messaging- Managing a nonprofit crisis- PR is a 24/7 business- The importance of quality writing in PREpisode Timeline:1:00 The difference in PR strategies between nonprofits and traditional businesses3:20 How to create a coherent and consistent PR message4:30 Staying on message during a crisis6:00 The types of crises faced by that nonprofits9:00 Averting a nonprofit crisis10:00 When a crisis isn't a crisis12:00 How goodwill can inoculate you from a crisis13:40 PR is a 24/7 job15:20 How to calm a "spinning" client16:45 Help with communications writing18:00 The importance of proofreading21:00 Why clients have trouble being concise This episode’s guest:• Jo Ann LeSage Nelson• Connect with her on LinkedInSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

In a role reversal, PR 360's regular host Tod Perry is interviewed by Global Results Communications Vice President Casey Bush. Tod has a long history of working in media, having worked in radio promotions for 97.1 KLSX, as a copywriter in the tech and advertising worlds, and as a journalist for Upworthy. He's also hosted numerous podcasts in various genres, from comedy ("Low Budget FM") and spirituality ("What's the Tao All About?") to current events ("Upworthy Weekly") and history ("LA's Own Marineland"). Here, Tod shares what he's learned over his 15 years of casting pod.Key Takeaways:- How podcasting has evolved over the years- The importance of preparation- The shows that inspired Tod- What makes a good "PR 360" episodeEpisode Timeline:2:30 Tod's background in broadcasting and podcasting4:30 What’s the difference between producing a podcast versus a radio program?6:45 The early days of podcasting10:30 Embracing the “blank slate” of podcasting11:00 How has podcasting changed over 15 years?12:00 Why attracting advertisers has become easier in podcasting13:10 What analytics matter in podcasting?17:30 What content makes podcasts successful?19:40 What makes a good episode of PR 360?21:30 Tod's technique for loosening up his guests24:10 How to prep a guest26:30 The importance of prep28:30 How frequently should podcasters release episodes?30:00 Tod's new podcast, "LA's Own Marineland"31:40 Tod's favorite podcastsThis episode’s guest:• Tod Perry• @TodaPerry on Twitter             Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Dan Kloeffler has decades of experience in broadcast news, having anchored and reported for outlets such as ABC News, NBC News, and MSNBC. His background as a journalist and senior media relations strategist led him to create The Salt Standard, a media training company. Here, Dan shares how he empowers people to share their stories with conviction and authenticity.Key Takeaways:- How to be more relatable in media appearances- Dan's unique approach to media training- How to express your authentic voice- Media training basicsEpisode Timeline:2:00 Why is media training more important than ever? 4:30 The pandemic turned everyone into TV stars.5:30 The importance of body language in media appearances6:20 Common mistakes in interviews7:50 Thinking about the audience10:00 How Dan establishes trust with his clients13:30 The value of authenticity16:00 Tod's anecdote of authenticity19:00 Has social media created bad habits that have bled over to traditional media spaces?22:50 Why can't podcasters get to the point?24:00 Dan's favorite success story26:00 Where do you put your hands when you’re on TV?28:00 How to stop saying "uhm"This episode’s guest:• Dan Kloeffler• www.TheSalt Standard.com   Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Jordan Mendoza got his start in journalism as the editor-in-chief for The Daily Titan at Cal State Fullerton, and now he’s a reporter for USA Today. His normal beat is trending content and breaking news for Universal Now, but he was on the scene for the horrific aftermath of the Lunar New Year shooting in Monterey Park. Here, he shares the lessons he learned from covering the tragedy and gives the inside scoop on how reporters gather breaking news. Key Takeaways:- How reporters gather trending content stories- How social media algorithms can affect breaking news- An inside look at the USA Today newsroom- Lessons Jordan took from covering the Monterey Park tragedyEpisode Timeline1:20 What’s a typical day like for a breaking news/trending content reporter at USA Today?1:50 How do you get your trending content stories?2:45 Where do you get the data to see what's trending?3:25 How to get an exclusive interview5:20 How algorithms can squash breaking news7:20 Jordan's coverage of the tragic Monterrey Park shooting 10:00 Jordan’s most vivid memories of the tragedy11:10 Learning from tragedy12:50 What makes great sports writers stand out?15:55 Obligatory Raiders question16:35 What role do press releases play in breaking news?18:30 What will journalism look like in 10-15 years?This episode’s guest:• Jordan Mendoza • @Jordan_Mendoza5 on Twitter            Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!

Rich Kagan is the president of Last Minute Media Deals and has a storied history in the world of direct-response radio. He is the founder of the Howard Stern Ad Network, Wingman Advertising, and former VP of Sales for CBS Radio. Here, he talks about the early days of selling ads on “The Howard Stern Show,” the importance of authenticity in advertising, and his rules for choosing a celebrity spokesperson.Key Takeaways:- The importance of authenticity in direct-response radio- How Howard Stern built credibility with his audience of millions- How authenticity made California Deluxe Windows an iconic Southern California brand- How Rich helped create Sit 'n Sleep's iconic taglinesEpisode Timeline1:00 Why is Howard Stern such an incredible spokesperson?2:30 What were some of the success stories you had during Stern's early days in Los Angeles?4:00 Why did Howard Stern have such credibility with his audience?8:00 Why is authenticity so important in direct-response radio advertising?9:30 Why accents are gold in advertising11:45 How Rich and Wingman Advertising positioned California Deluxe Windows in the LA market16:46 The importance of a unique selling proposition17:31 How Rich helped build Sit ‘n Sleep’s brand20:30 The birth of the iconic tagline, "We'll beat anyone's advertised price or your mattress is freeee."22:30 How Rich selects celebrity endorsements25:00 How Rich gets people media deals for huge markdownsThis episode’s guest:•             Rich Kagan•             www.LastMinuteMediaDeals.comSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening!