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cover art for Be the Show, Not the Commercial with Shawn P. Walchef of Cali BBQ

PR 360

Be the Show, Not the Commercial with Shawn P. Walchef of Cali BBQ

Ep. 164
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Shawn P. Walchef is a podcast host, business coach, and the founder of Cali BBQ Media. Since opening the first Cali BBQ restaurant in 2008, he has grown the San Diego-area chain to 5 locations and created a global brand through the power of digital storytelling. Here, he discusses how he developed his brand by leaning into crazy, cultivating curiosity and by following his grandfather’s example.


Key Takeaways:

- How to tell your business's story on social media.

- The importance curiosity has played in Shawn's success.

- How to be fearless and "lean into your crazy."

- How Shawn is putting So Cal BBQ on the map.


Episode Timeline:


1:20 Tod and Shawn put their NFL rivalries aside for the good of the show.

2:30 What differentiates Cali BBQ from other regional BBQ?

4:20 What does Cali BBQ taste like?

6:00 What has Shawn learned from hosting the Restaurant Influencers podcast?

8:20 “Be the show, not the commercial.”

9:10 How to lean into your crazy.

10:45 The power of specifics in marketing your brand.

11:55 The importance that curiosity plays in Shawn's life.

16:00 Shawn's unapologetic embrace of the Chargers after they left San Diego helped put his business on the map.

20:00 Shawn's philosophy for creating happy employees.

23:00 How does Shawn choose the stories he tells about his business?


This episode’s guest:

•             Shawn P. Walchef

•             Follow him on all socials @shawnpwalchef


Subscribe and leave a 5-star review:

https://pod.link/1496390646

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•             Join the conversation by leaving a comment!

•             Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

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