Out of Hours: The Podcast


Seedlip: Building a non-alcoholic drink, with Ben Branson

Season 3, Ep. 4

Today on the podcast we have Ben Branson, founder of Seedlip - the world's first distilled non-alcoholic spirit.

Ben grew up with a a father who worked in design, and a mother from a farming family. He started Seedlip originally not from a business opportunity, but because he was curious about what he could do - and whether he could actually finish a project. He was curious to tinker with plants, and learn, and have a creative outlet experimenting with the natural world. 

He officially started Seedlip in 2015: inspired by nature, and on a new mission to change the way the world drinks by solving the question of what to drink when you’re not drinking. Seedlip has since turned into a global success. He’s had investment from drinks giant Diageo, it’s in thousands of the top bars and restaurants across the world - including London’s Savoy Hotel, and Soho House, and he’s brokered partnerships like the Chelsea Flower show and also met David Attenborough.

We talk about why he thinks it’s important to know your strengths, why you should trust your dreams, why your business should serve you as much as you serve the business, and why he hates it w hen someone says ‘hey we should get a drink sometime’.

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Building a 50-year passion project: Vanishing Asia, with Kevin Kelly.

Sign up to the Out of Hours newsletter here.Today on the podcast we have Kevin Kelly - the founding editor of Wired Magazine. He co-founded Wired in 1993, and served as its Executive Editor for its first 7 years. He's also:-Written a New York Times bestseller on technology and written books on the economy and on decentralization. - Been the publisher and editor of Whole earth Catalogue - an American counterculture magazine.- Founded the popular Cool Tools website in 2003, which has published a cool tool every day for past 18 years. - Co-chair of the Long Now Foundation - which aims to provide a counterpoint to what it views as today's "faster/cheaper" mindset and to promote "slower/better" thinking.Kevin Kelly also has another side project - spanning over the past 50 years - where he has travelled to 35 Asian countries photographing the disappearing cultural traditions - and recently he put his curated works in a book called ‘Vanishing Asia’.Today we talk about everything from how and why he writes (and why he’s different from Neil Stephenson, the author of Snowcrash, who has to write every day). We also talk about why he’s interested in crypto and projects that don’t make sense, why he believes the centre of gravity of culture will move to Asia, why becoming too big as a company or too good at a skill holds you back, and why he wants to be a youtube star. I hope you enjoy!Buy Vanishing Asia here or check out Kevin Kelly's site.Or, sign up to the Out of Hours newsletter here, or email hello [at] outofhours.org.