Out of Hours: The Podcast


Deliciously Ella: Building a plant-based movement, with Ella Mills

Season 4, Ep. 1

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Today on the podcast we have Ella Mils, the founder of Deliciously Ella.

Ella started Deliciously Ella - a blog for plant based recipes - over ten years ago when she was still at university. Having been diagnosed with a chronic condition, and being in and out of hospital with drugs having no meaningful impact, she turned to the internet. 

Originally she started the blog as just a personal project - but she eventually released it to the public - gaining over 130 million hits within the next few years. Buoyed by this success, she launched an app, which went straight to #1 in the UK app store for food & drink , thanks to the growing online community she is so known for today. Her debut cook book became the best-selling debut cookbook of all time in the UK.   

Together with her husband Matt, she has grown the business even further - expanding into a deli which is now their flagship restaurant, as well as many new food products listed in places like Waitrose, Starbucks, Tesco and Sainsburys. 

We talk about why building moments of calm is so important, what people get wrong about plant based diet, her skin care routine, and why she doesn’t want to be famous. I hope you enjoy!

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More Episodes


Allbirds: Building a sustainable shoe brand, with Tim Brown.

Season 4, Ep. 5
If you enjoy this episode, please buy me a coffee to show your support! ☕️Today on the podcast we have Tim Brown, co-founder of Allbirds.  Today Allbirds is a public company, with an IPO in 2021, and almost one thousand employees. But it didn’t start that way. In fact for many years, Allbirds was just an idea, a side project for Tim Brown - who was a professional footballer for the first part of his career, even playing in the world cup. Tim was bored of the branded shoes he had to wear as a footballer, and started to wonder if a better shoe could be made. For years, he experimented. Tim is a New Zealander, which is the home of merino wool, and he started experimenting with creating a new shoe material with his homegrown merino wool. After he had a prototype shoe, he launched a kickstarter - which proved the idea was popular with others. In 2016 - Tim officially co-founded Allbirds with his cofounder Joey Zwillinger - who helped shape the sustainability focus for the company. They are now a carbon neutral company, and were termed the ‘world’s most comfortable shoe’ by time magazine.We talk about tall poppy syndrome, why he thinks a sense of humour matters in entrepreneurship, and why he thinks the 85% rule of effort is so important. I hope you enjoy.  Join the Out of Hours newsletter here! If you enjoy this episode, consider buying me a coffee to show your support! ☕️ Your support shows me it's worth continuing!