Nordic Future Makers - digital marketing, media, tech and innovation

Roland-Philippe Kretzschmar, Global Head of Digital Marketing for The Absolut Company is the latest guest on the Nordic Future Makers podcast. In this episode Roland talks about his role at The Absolut Company and we then deep dive into what digital means for the brands that he oversees. We talk about processes and partners and spend time talking about Direct to Consumer ecommerce too. Finally, Roland tells us about the amazing Absolut Coachella activation that saw headline sponsorship of the real life festival and the simultaneous creation and activation of Absolut Land in the Decentraland metaverse! I hope you enjoy the episode and I hope you will subscribe and listen again - in the future!(Music by E.Burcher)#nordicfuturemakers #innovation #sweden #ecommerce #metaverse

Gwen Lafage, VP Brand at Sinch is the latest guest on the Nordic Future Makers podcast. Sinch is a CPAS tech company that started in Sweden, but is now operating all over the world and experiencing 'hyper growth.' Gwen has amazing knowledge and energy and in this episode Gwen explains what Sinch is and how it is powering mobile customer experiences. She also talks about the power of brand for B2B and gives some tips on how to make this work. We then talk about measurement, AI, chatbots, customer expectations and a few other things too! In her spare time Gwen hosts the Tech Marketing podchat and it was great to be able to spend time with her. I hope you enjoy the episode and I hope you will subscribe and listen again - in the future! (Music by E.Burcher)#nordicfuturemakers #innovation #sweden #mobile

Samuel West is the latest guest on the Nordic Future Makers podcast. Samuel is an innovation expert, a chief psychological officer, a clinical psychologist, a creativity researcher and the founder and curator of the Museum of Failure. In this podcast you will hear us discuss innovation - what it is and how it works. You will hear stories of how big companies like Apple and Nintendo have embraced failure in their innovation processes and you will hear how this approach has led to some of their biggest successes. We also talk about the original boo.com and innovation in the Nordic region and then talk about what's next for the Museum of Failure! I really enjoyed meeting Samuel and hope you find our conversation interesting too! #innovation #nordicfuturemakers #museumoffailure #samuelwest

I thought it was time to catch up again with Franck Attia, Managing Director at Adobe Nordic! We spoke last year and thought it would be good to check in again to discuss the latest developments in digital marketing in the Nordics. In this episode of the Nordic Future Makers podcast you will hear us discuss a wide range of topics including: The cookieless future, real-time personalisation, the future of B2B, journey orchestration and using AI to detect patterns. There is also good advice for organizations who are thinking 'what next?' and 'how do we move forward?' I hope you enjoy the podcast, I hope you subscribe to the podcast and I hope you will listen again - in the future! Music by E.Burcher #nordicfuturemakers

Daniel Goodall, Director of Brand and Strategic Marketing is my guest on the latest episode of the Nordic Future Makers podcast. Based in Helsinki, Daniel worked at Nokia and Rovio before taking on various global brand and strategy roles at Fiskars Group. We talk about the journey to Helsinki and the early roles in Finland, before discussing Fiskars Group brands in detail. Dan then has a really interesting answer to the 'what are you curious about now?' question that I ask every guest at the end of the podcast....I hope you enjoy the podcast, I hope you will subscribe to the podcast and I hope you will listen again - in the future!If you enjoy the podcast and want to support the efforts that go into it, then please feel free to buy me a virtual fika / virtual drink through my ACast Supporter page here: https://supporter.acast.com/nordic-future-makersTack / kiitos!#nordicfuturemakers(Music by E.Burcher)

Jokull Solberg Audunsson is my guest on the Nordic Future Makers podcast for this episode. Based in Iceland, Solberg tells me about the various ventures he has been involved in including: QuizUp - funded by Sequoia Capital, it became really big and Solberg was the product owner at this multi-million dollar Icelandic startupTakumi - Solberg then founded Takumi, the groundbreaking influencer marketing company and software platform that invented the idea of micro-influencers - he tells us all about Takumi, from startup and funding to how the company developed over timePlanitor - Solberg's latest venture is based on the 'no code movement' and is working with the built environment and local authorities to digitise plans, permits and building papers to visualise construction and construction progress across Iceland...and then for the final question I ask the question I ask everyone, 'what are you curious about now?'It was fascinating to talk to Solberg and inspiring to hear him speak - his been involved in a lot of successful things and is constantly thinking about what comes next. I hope you enjoy the podcast, I hope you will subscribe to the podcast and I hope you will listen again. If you have enjoyed the podcast and want to support the efforts that go into it, then please feel free to buy me a virtual fika / virtual drink through my ACast Supporter page here: https://supporter.acast.com/nordic-future-makers Thank you and hope to catch up with you in the future!#nordicfuturemakers(Music by E.Burcher)

Björn Jeffery has recently relocated from San Francisco to Malmo (Sweden) and it was great to catch up with him for this episode of the Nordic Future Makers podcast. Björn serves on the boards of ACast and Rovio and is now a technology writer for the Svenska Dagbladet. Before this Björn founded a mental health app called Enjo (acquired by KRY) and was the co-founder of the hugely successful children's app creator Toca Boca. It was fascinating to talk to Björn and in our conversation we talk about different devices, approaches to designing digital experiences and we discuss how to scale an idea and find success too. As always the podcast ends by asking the question 'what are you curious about now?' and Björn gives us a really interesting answer....! If you have enjoyed the podcast and want to support the efforts that go into it, then please feel free to buy me a virtual fika / virtual drink through my ACast Supporter page here: https://supporter.acast.com/nordic-future-makersThank you and hope to catch up with you in the future!#nordicfuturemakers(Music by E.Burcher)

Location Optimisation and Local SEO is important to ensure that correct information shows up on Google Maps, Apple Maps, Facebook etc for shops and stores, hotels, restaurants, bars, government offices and more. Swedish company PinMeTo are one of the global leaders in this space and PinMeTo Founder and CEO Daniel Melkersson joins me on this episode of the Nordic Future Makers podcast to tell me all about this growing area. You will here Daniel talk about how to set things up on Google Maps, Apple Maps, FourSquare and Yandex, you'll hear him talk about managing reviews and you'll hear about the best approach to managing locations on Facebook. Daniel also tells us some of his thoughts on the future of commerce and retail too! #localseo #seo #nordicfuturemakers (Music by E.Burcher)