new/meta - Your Digital Marketing Podcast
New Meta Ep 7 Fuggles & Warlock
Season 1, Ep. 7
In New Meta episode 7 Nick and Aaron sit down with Fuggles & Warlock owner Glen. In this episode the guys cover how the brand is changing as they grow and learning to create consistency in their design. And outlining the changes in the craft brewery industry and how the changes affect the brand as it grows.
Episode 6 - Steffen Janzen - Picnic Creative
Season 1, Ep. 6
Steffen Janzen sits down with our New Meta team to talk about starting his new agency. Learn more about the use of micro influencer's on New Meta ep. 6.
Episode 5 - Maz Artang - Aughdem Recruitment
Season 1, Ep. 5
Aughdem Recruitment is a recruiting agency with workings in BC and Ontario. Maz built Aughdem from the ground up and gives advice to new entrepreneurs wanting to start their own business. Learn how to stay afloat as an entrepreneur and how your experience can help you into unlikely industries.
Special Feature - Marketing Trends Every Financial Leader Should Know in 2019
We identified and presented some of the top marketing trends financial leaders should pay attention to so they can make informed decisions about the marketing tactics being used in their company.To view the full presentation, check out our blog post.
Episode 2 - Matt Low & Spiro Khouri | The Gaming Stadium
Season 1, Ep. 2
Some of the things we discuss include:The rise of esports and how it's creating limitations and challenges for local venues to be able to keep up with demand in the esports community. It's now to the point where venues can't handle the requirements to be able to run a tournament smoothly.This is where The Gaming Stadium will be the solution for hosting larger events going forward.How Twitch allows you to you share your passion, whether that's video games, singing, dancing or just talking with other people. We also touch on how easy it is to explain live streaming and Twitch to someone who is brand new to the concept.Streaming is becoming more acceptable the more media coverage it gets and the more people start doing it and talking about it in general conversation. This acceptability also leads to a shift in how people watch videos, going from watching them on cable tv to streaming them on demand.There are differences between casual and professional gamers and that difference even spans across the differences between games that people play.Advertising on Twitch and how, if done right with the right intentions, can offer many advantages to a company or brand who is looking to grow.
Episode 1 - Spiro Khouri | The Gaming Stadium
Season 1, Ep. 1
In this show we discuss:Spiro's background and how each of his positions at different companies allowed him to mesh all of his favourite things into one career in esports. He also used his role working at a casino to catapult the idea of having a dedicated esports lounge that could cater to the esports community while also increasing foot traffic at the casino.How loyal gamers are to brands that invest in the esports space, not just financially, but are there because they want to be a part of the community outside of just generating revenue for their bottom line. Companies that are actually interested in the esports space will go farther than ones who spend dollars without showing any interest.How The Gaming Stadium went from an idea to an actual facility. We also discuss The Gaming Stadium's business model, how esports events will be held, as well as the training program they are developing.Breaking the stigma of esports and transforming it from kids playing games in a basement to a growing community that allows for like-minded people to have somewhere to go to meet new people, join a community and grow their esports skills.How esports has become more popular as streaming and watching videos has shifted from YouTube to Twitch. This shift now allows streamers to monetize their content more easily and also expands the topics that the platform can support.Marketing in the esports space. How a company must adapt the marketing to tailor to different audiences and different games.The difference of game popularity on a global scale and how certain games are more popular in some countries compared to others.