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Music Business Podcast

Trends, tactics and insights from the most innovative minds in music.

Whether you’re an aspiring music business professional or a seasoned vet, every Thursday, The Music Business podcast brings you the trends, tactics and insights from some of the world’s most innovative minds in music. Ho
Latest Episode11/26/2020

Redefining Steaming & Global Communications Strategies with Deezer Global Director of Communication, Anton Gourman

Season 1, Ep. 89
For artists and managers, a quality rollout for a record or album is sometimes just as important as the content itself. In an age where we’re constantly being fed new information, marketing a new release has become a lengthy and incredibly strategic process.With touring and concerts on hiatus, it’s important for artists to properly sell their upcoming releases and maximize their outreach. But what goes into a great rollout? How can artists leverage their relationships with their fans to get as many eyes and ears on their content when it drops? Answering these questions for us this week on the Music Business Podcast is former SVP of Strategy at Downtown Records and music marketing strategist, Amber Horsburgh.Amber has worked with artists such as Mura Masa, Smimo, and SOFI TUKKER, and collaborated with big-name brands like YouTube and Spotify. Her expertise lies in branding and marketing campaigns, as she currently pens her own music marketing and strategy newsletter, Deep Cuts, runs her own online course for music professionals, and is freelancing as a music strategist.Amber gave us actionable strategies for planning and executing effective content rollouts, while also highlighting the importance of proper budgeting and creating solid artist-fan relationships. In this article, we’ll be exploring some of Amber’s key insights that we think all artists and music professionals should know. Let’s dive in.
11/26/2020

Redefining Steaming & Global Communications Strategies with Deezer Global Director of Communication, Anton Gourman

Season 1, Ep. 89
For artists and managers, a quality rollout for a record or album is sometimes just as important as the content itself. In an age where we’re constantly being fed new information, marketing a new release has become a lengthy and incredibly strategic process.With touring and concerts on hiatus, it’s important for artists to properly sell their upcoming releases and maximize their outreach. But what goes into a great rollout? How can artists leverage their relationships with their fans to get as many eyes and ears on their content when it drops? Answering these questions for us this week on the Music Business Podcast is former SVP of Strategy at Downtown Records and music marketing strategist, Amber Horsburgh.Amber has worked with artists such as Mura Masa, Smimo, and SOFI TUKKER, and collaborated with big-name brands like YouTube and Spotify. Her expertise lies in branding and marketing campaigns, as she currently pens her own music marketing and strategy newsletter, Deep Cuts, runs her own online course for music professionals, and is freelancing as a music strategist.Amber gave us actionable strategies for planning and executing effective content rollouts, while also highlighting the importance of proper budgeting and creating solid artist-fan relationships. In this article, we’ll be exploring some of Amber’s key insights that we think all artists and music professionals should know. Let’s dive in.
11/19/2020

The Future of Livestreaming with John Petrocelli CEO of Bulldog

Season 1, Ep. 88
On this weeks episode we have on John PetrocelliCEO of Bulldog. After graduating from the University of Massachusetts Amherst as a Business Administrations major, John landed a job working for Prince. There, he helped the pop legend launch the first artist-owned digital music store as well as a direct-to-fan ticketing platform.While on tour, John would watch Prince do a 2 to 3 hour show, then host a post-show where he would perform for another 3 to 4 hours. John wanted some way to share these incredible experiences with his friends, which led him to his live streaming pursuits.He went on to work for Incited Media which was bought out by AEG. John became the head of AEG’s live streaming department and struck up a working relationship with YouTube to deliver live streams for big music events like Bonnarroo and Coachella.With years of industry experience under his belt, John started his own live streaming company called Bulldog DM. Since then, Bulldog's has become one of the world’s most prolific and experienced streaming companies, providing streaming services to major brands, artists, and sports leagues.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram@musicbusinesspodcast. We’re also very excited to connect with our community on Patreon,MusicBusinessPodcast.com/Community. We look forward to you joining our community!