Mrigashira Podcast

Communicating with Communicators

Mrigashira is a weekly podcast that offers a platform to the leaders of media and communications industry to discuss latest trends and events shaping the industry.

Saheli Chatterjee on communication strategy for commodity products

Ep. 43
Our guest Saheli Chatterjee, Senior Manager Brand PR & Digital Content, Personal Care Products Business Division, ITC Limited talks about the responsibility that a brand plays in society. We also discuss changing communication models when it comes to highly commoditised items like soaps and other personal care products. Gone are the days when glossy ads for that soap or deodorant made us rush to the nearest store. With the consumer being in the driver’s seat – they do not like being told what to do or what to buy. Or even how to interact with brands. This is partially because social media has completely disrupted the way brands connect with consumers, and also ushered in a totally new business model. Digital technologies enable consumers to experience brands in entirely new ways. Secondly, Consumers continue to feel one with brands which make them view every transaction they do as a reflection of them supporting their own existing value system. So what do you do when it comes to highly commoditised items like soaps and other personal care products? We questioned Saheli Chatterjee, Senior Manager, Brand PR & Digital Content, Personal Care Products business division, ITC Limited, on the subject. The expectation from a brand is no longer that they give only quality products.Saheli Chatterjee SKIP TO: 00:20 Skip the Mrigashira intro. SKIP TO: 01:21 Skip the guest intro. SKIP TO: 02:59 Skip to the quote.

Pranjal Sharma on new privacy policy

Ep. 42
The new digital rules have received mixed responses from the industry.  Our guest this week, Pranjal Sharma, Economic Analyst, Advisor and Author of India Automated shares his views with Charu Raizada on this contentious issue and its possible ramifications on Social Media giants like Twitter and WhatsApp. The new IT rules have received some praise and much criticism, and their impact will start to become clearer as they are implemented. People have even argued that the government does not have the right to change the laws. Facebook, WhatsApp and Twitter are challenging the new privacy policy. In our attempt to safeguard our privacy and freedom of speech, are we missing the big picture? Is right to privacy above national interest? These are some of the questions we asked our guest, Pranjal Sharma. Pranjal is an economic analyst, advisor and author of India Automated. He leads public discourse at global and national platforms including World Economic Forum. He guides projects on economic forecasting, business intelligence & public diplomacy to interpret policy impact on industry and society. And as most of us know, he spent more than two decades in print, internet and television media, mostly in leadership roles with focus on India’s economic engagement with the world. You cannot have absolute sense of privacy in an open democratic society, absolute freedom of expression is also not allowed.Pranjal Sharma SKIP TO: 00:10 Skip the Mrigashira intro. SKIP TO: 01:00 Skip the guest intro. SKIP TO: 10:10 Skip to the quote.

Justice S. R. Bannurmath on judicial activism

Ep. 41
Is judicial activism here to stay or is it just a passing phase? The pandemic has brought a series of incidents where people went to the courts for medical management issues. Radha Radhakrishnan is joined with renowned Justice S. R. Bannurmath, Former Chief Justice of Kerala High Court, Former Chairman of Maharashtra State Human Rights Commission, to understand how the system is coping up with the pressure of activism. He says that people are rushing to the courts because of their ultimate faith in the Judiciary. Justice is a Fundamental Right guaranteed to citizens. According to him, it is obligatory to understand how higher judiciary works, especially High court and Supreme Court in the light of judicial activism. The power of judicial activism is available to only superior courts, like High Court under Article 226 of the Constitution and Article 32 of the Constitution to the Supreme Court, no other courts can invoke this principle of or concept of judicial activism. He also talks about how the process of judicial activism started. In his conversation he explains Public Interest Litigation, Locus standi and Sou Motu Power. With the system being almost overburdened, almost a century is lost in litigating. The courts are working on this issue but owing to the problems in the pandemic, a small committee of a legal expert, retired judges can work it out together with the aim to reduce the burden of countless cases. Judiciary is not to govern the state, it is the duty of the governmentJustice S.R. Bannurmath SKIP TO: 00:15 Skip the Mrigashira intro. SKIP TO: 00:50 Skip the guest intro. SKIP TO: 11:50 Skip to the quote.