Mrigashira Podcast

Communicating with Communicators

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  • Rahul Sharma on public policy and corporate communications

    Charu Raizada is in conversation with Rahul Sharma, Senior Director & Division Head (Public Affairs & Advocacy) with Genesis BCW. They discuss how the lines between public policy and corporate communications are slowly merging, leading to a need to adopt an integrated approach. Today’s communication landscape calls for a change in the way we engage with different stakeholders. Traditional approaches previously undertaken by companies and organisations are being challenged and somewhere we need to learn, to work as integrated teams. And this means our role as reputation managers needs to reflect knowledge within each of our strategies. We quiz our guest Rahul Sharma to understand how the lines between public policy and corporate communications are slowly merging, leading to a need to adopt an integrated approach.Rahul Sharma is a Senior Director & Division Head (Public Affairs & Advocacy) with Genesis BCW In communications, an understanding of policies and regulations is a must nowRahul Sharma SKIP TO: 00:20 Skip the Mrigashira intro. SKIP TO: 01:12 Skip the guest intro. SKIP TO: 07:17 Skip to the quote.

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  • 44. Udita Dutta on Celebrity Activism

    Charu Raizada talks to Udita Dutta, Founder Director, Artsmith Concepts & Visions on Celebrity Activism in light of Ronaldo and Coca Cola incident. Together they discuss if the celebrities possess superhuman powers of anti-advertising that the consumers are seeking. Ronaldo’s call for drinking water may have got the global beverage giant to lose 4 billion dollars as speculated or as the supporters argue, the dip may have been a trigger because of many other factors. But the point here is that given the star footballer’s well known fitness regime, super-disciplined diet and his displeasure over his son’s affinity for carbonated drinks, should the organisers been more careful? Or were they trying their luck to please a megabucks sponsor? As communicators what are the lessons learnt from this incident – Is there a growing consciousness amongst celebrities with regards to what they wish to be associated with? We ask our guest Udita Dutta, Founder Director at Artsmith Concepts & Visions.  This is the time when a brand also needs to let go of these archaic ways of brand placement thought processesUdita Dutta SKIP TO: 00:13 Skip the Mrigashira intro. SKIP TO: 01:39 Skip the guest intro. SKIP TO: 06:28 Skip to the quote.
  • 43. Saheli Chatterjee on communication strategy for commodity products

    Our guest Saheli Chatterjee, Senior Manager Brand PR & Digital Content, Personal Care Products Business Division, ITC Limited talks about the responsibility that a brand plays in society. We also discuss changing communication models when it comes to highly commoditised items like soaps and other personal care products. Gone are the days when glossy ads for that soap or deodorant made us rush to the nearest store. With the consumer being in the driver’s seat – they do not like being told what to do or what to buy. Or even how to interact with brands. This is partially because social media has completely disrupted the way brands connect with consumers, and also ushered in a totally new business model. Digital technologies enable consumers to experience brands in entirely new ways. Secondly, Consumers continue to feel one with brands which make them view every transaction they do as a reflection of them supporting their own existing value system. So what do you do when it comes to highly commoditised items like soaps and other personal care products? We questioned Saheli Chatterjee, Senior Manager, Brand PR & Digital Content, Personal Care Products business division, ITC Limited, on the subject. The expectation from a brand is no longer that they give only quality products.Saheli Chatterjee SKIP TO: 00:20 Skip the Mrigashira intro. SKIP TO: 01:21 Skip the guest intro. SKIP TO: 02:59 Skip to the quote.
  • 42. Pranjal Sharma on new privacy policy

    The new digital rules have received mixed responses from the industry.  Our guest this week, Pranjal Sharma, Economic Analyst, Advisor and Author of India Automated shares his views with Charu Raizada on this contentious issue and its possible ramifications on Social Media giants like Twitter and WhatsApp. The new IT rules have received some praise and much criticism, and their impact will start to become clearer as they are implemented. People have even argued that the government does not have the right to change the laws. Facebook, WhatsApp and Twitter are challenging the new privacy policy. In our attempt to safeguard our privacy and freedom of speech, are we missing the big picture? Is right to privacy above national interest? These are some of the questions we asked our guest, Pranjal Sharma. Pranjal is an economic analyst, advisor and author of India Automated. He leads public discourse at global and national platforms including World Economic Forum. He guides projects on economic forecasting, business intelligence & public diplomacy to interpret policy impact on industry and society. And as most of us know, he spent more than two decades in print, internet and television media, mostly in leadership roles with focus on India’s economic engagement with the world. You cannot have absolute sense of privacy in an open democratic society, absolute freedom of expression is also not allowed.Pranjal Sharma SKIP TO: 00:10 Skip the Mrigashira intro. SKIP TO: 01:00 Skip the guest intro. SKIP TO: 10:10 Skip to the quote.
  • 41. Justice S. R. Bannurmath on judicial activism

    Is judicial activism here to stay or is it just a passing phase? The pandemic has brought a series of incidents where people went to the courts for medical management issues. Radha Radhakrishnan is joined with renowned Justice S. R. Bannurmath, Former Chief Justice of Kerala High Court, Former Chairman of Maharashtra State Human Rights Commission, to understand how the system is coping up with the pressure of activism. He says that people are rushing to the courts because of their ultimate faith in the Judiciary. Justice is a Fundamental Right guaranteed to citizens. According to him, it is obligatory to understand how higher judiciary works, especially High court and Supreme Court in the light of judicial activism. The power of judicial activism is available to only superior courts, like High Court under Article 226 of the Constitution and Article 32 of the Constitution to the Supreme Court, no other courts can invoke this principle of or concept of judicial activism. He also talks about how the process of judicial activism started. In his conversation he explains Public Interest Litigation, Locus standi and Sou Motu Power. With the system being almost overburdened, almost a century is lost in litigating. The courts are working on this issue but owing to the problems in the pandemic, a small committee of a legal expert, retired judges can work it out together with the aim to reduce the burden of countless cases. Judiciary is not to govern the state, it is the duty of the governmentJustice S.R. Bannurmath SKIP TO: 00:15 Skip the Mrigashira intro. SKIP TO: 00:50 Skip the guest intro. SKIP TO: 11:50 Skip to the quote.
  • 40. Impact of the pandemic on mainstream media

    Shereen Bhan, Managing Editor, CNBC TV 18 reveals how pandemic has created a world of new opportunities in mainstream media in her conversation with Radha Radhakrishnan in this special episode of Mrigashira. She also admits that a lean team too could deliver amazing results if managed well. This episode features Shereen Bhan – Managing Editor, CNBC-TV18. She shares her views on a lot of issues related to the media in the current circumstances. She says that mainstream media needs a lot of introspection the real needs of the viewer have just been ignored, have been forgotten. they're not servicing the viewer, or the consumer. And I think that poses an existential issue and an existential threat for the business per se. She sees a bright spot in the regional content and how people are doing exceptional work independently without the backing of a giant media house. They are doing a lot of good work in terms of just bringing you stories from the ground. She also highlights the fact that pandemic has brought a lot of radical changes in the functioning of a news organisation. They have discovered the art of news collection with bare minimum resources. Pandemic has helped us relearn that you can do a lot with a lean team.Shereen Bhan SKIP TO: 00:15 Skip the Mrigashira intro. SKIP TO: 00:30 Skip the guest intro. SKIP TO: 12:36 Skip to the quote.
  • 39. How small businesses can bounce back & recuperate in pandemic

    Charu Raizada is in conversation with Priyanka Gupta Zielinski, Director – MPIL Steel Structures Ltd; Author of ‘The Ultimate Family Business Survival Guide’. Together they discuss how small businesses in the communications industry could pivot back and survive during the pandemic. Zoom back a year – we saw a collapse of many businesses across sectors. Memories are still raw. The communications industry had its fair share of setbacks. Small businesses got the brunt of it – some on the brink of closure. As we try to pivot back, we felt it was time to speak to someone who had lived the situation and then bounced back. Drawing from her dynamic experience working with her family-owned company MPIL Steel Structures Ltd, Priyanka Gupta Zielinski, shares some valuable lessons. So if you are someone with your own set up or are planning to don the entrepreneurial hat, this is the episode for you. Priyanka is a Director with MPIL Steel Structures Ltd and author of ‘The Ultimate Family Business Survival Guide’ We never hear success stories of small businesses. These are the businesses that actually persist against all odds.Priyanka Gupta Zielinski SKIP TO: 00:14 Skip the Mrigashira intro. SKIP TO: 01:28 Skip the guest intro. SKIP TO: 05:13 Skip to the quote.