Mrigashira Podcast


Impact of the pandemic on mainstream media

Ep. 40

Shereen Bhan, Managing Editor, CNBC TV 18 reveals how pandemic has created a world of new opportunities in mainstream media in her conversation with Radha Radhakrishnan in this special episode of Mrigashira. She also admits that a lean team too could deliver amazing results if managed well.

This episode features Shereen Bhan – Managing Editor, CNBC-TV18. She shares her views on a lot of issues related to the media in the current circumstances. She says that mainstream media needs a lot of introspection the real needs of the viewer have just been ignored, have been forgotten. they're not servicing the viewer, or the consumer. And I think that poses an existential issue and an existential threat for the business per se. She sees a bright spot in the regional content and how people are doing exceptional work independently without the backing of a giant media house. They are doing a lot of good work in terms of just bringing you stories from the ground. She also highlights the fact that pandemic has brought a lot of radical changes in the functioning of a news organisation. They have discovered the art of news collection with bare minimum resources.

Pandemic has helped us relearn that you can do a lot with a lean team.

Shereen Bhan

SKIP TO: 00:15 Skip the Mrigashira intro.

SKIP TO: 00:30 Skip the guest intro.

SKIP TO: 12:36 Skip to the quote.

More Episodes


Saheli Chatterjee on communication strategy for commodity products

Ep. 43
Our guest Saheli Chatterjee, Senior Manager Brand PR & Digital Content,Personal Care Products Business Division, ITC Limited talks about the responsibility that a brand plays in society. We also discuss changing communication models when it comes to highly commoditised items like soaps and other personal care products. Gone are the days when glossy ads for that soap or deodorant made us rush to the nearest store. With the consumer being in the driver’s seat – they do not like being told what to do or what to buy. Or even how to interact with brands. This is partially because social media has completely disrupted the way brands connect with consumers, and also ushered in a totally new business model. Digital technologies enable consumers to experience brands in entirely new ways. Secondly, Consumers continue to feel one with brands which make them view every transaction they do as a reflection of them supporting their own existing value system. So what do you do when it comes to highly commoditised items like soaps and other personal care products? We questioned Saheli Chatterjee, Senior Manager, Brand PR & Digital Content, Personal Care Products business division, ITC Limited, on the subject. The expectation from a brand is no longer that they give only quality products.Saheli Chatterjee SKIP TO: 00:20Skip the Mrigashira intro. SKIP TO: 01:21Skip the guest intro. SKIP TO: 02:59Skip to the quote.

Pranjal Sharma on new privacy policy

Ep. 42
The new digital rules have received mixed responses from the industry. Our guest this week, Pranjal Sharma, Economic Analyst, Advisor and Author of India Automated shares his views with Charu Raizada on this contentious issue and its possible ramifications on Social Media giants like Twitter and WhatsApp. The new IT rules have received some praise and much criticism, and their impact will start to become clearer as they are implemented. People have even argued that the government does not have the right to change the laws. Facebook, WhatsApp and Twitter are challenging the new privacy policy. In our attempt to safeguard our privacy and freedom of speech, are we missing the big picture? Is right to privacy above national interest? These are some of the questions we asked our guest, Pranjal Sharma. Pranjal is an economic analyst, advisor and author of India Automated. He leads public discourse at global and national platforms including World Economic Forum. He guides projects on economic forecasting, business intelligence & public diplomacy to interpret policy impact on industry and society. And as most of us know, he spent more than two decades in print, internet and television media, mostly in leadership roles with focus on India’s economic engagement with the world. You cannot have absolute sense of privacy in an open democratic society, absolute freedom of expression is also not allowed.Pranjal Sharma SKIP TO: 00:10Skip the Mrigashira intro. SKIP TO: 01:00Skip the guest intro. SKIP TO: 10:10Skip to the quote.