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The MIDiA Podcast
Audience insights & global trend analysis
MIDiA delves into podcasting with this series looking at what the pandemic and recession mean for entertainment industries – from music, to sports, games, video, consumer culture and advertising – as we all adjust to a n
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Latest Episode
11/4/2020
Introduction to Post-Pandemic Programming
Season 1
,
Ep. 1
In this episode MIDiA's Keith Jopling and Mark Mulligan introduce the Post-Pandemic Programming series and what listeners can expect.
11/4/2020
Introduction to Post-Pandemic Programming
Season 1
,
Ep. 1
In this episode MIDiA's Keith Jopling and Mark Mulligan introduce the Post-Pandemic Programming series and what listeners can expect.
LISTEN NOW
11/8/2020
Advertising
Season 1
,
Ep. 2
Episode 2 of the Post-Pandemic Programming series focuses on the impact of the global crisis on digital advertising, and what this means for entertainment companies with Karol (games specialist), Hanna (cultural insights) and Tim (video).
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11/16/2020
Sports & Gaming
Season 1
,
Ep. 3
In episode 3, MIDiA's gaming and sports analysts, Karol and Alistair, discuss with video analyst Tim the post-pandemic and recessionary implications on their respective industries and how the propositions are evolving to meet the times.
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11/24/2020
The Subscription Economy
Season 1
,
Ep. 4
In episode 4, Keith chats with Mark, MIDiA MD and music guru, and Tim, research director and video analyst, about the future of subscriptions post-pandemic and in a potential recession.
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12/1/2020
Culture of Consumption
Season 1
,
Ep. 5
In episode 5, guest speaker David Freer of O Street and MIDiA consulting director Keith Jopling chat with cultural trends analyst Hanna Kahlert on the way the pandemic and lockdowns have shaped the cultures of business and consumption moving forward into 2021.
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4/22/2021
Introduction to season 2: Surviving the Attention Recession
Season 2
,
Ep. 1
MIDiA's music, games and cultural insights analysts (Mark Mulligan, Karol Severin and Hanna Kahlert) chat the attention recession - what it is, what to expect, and what comes next for the new era of entertainment beyond the traditional dynamics of consumption.
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5/4/2021
The Commodification of Content
Season 2
,
Ep. 2
In this episode, MIDiA's Keith Jopling, Kriss Thakrar and Srishti Das – our music & sports consulting team – discuss the cultural impacts of content becoming a commodity; what it means for strategists and creators in a post-pandemic, attention saturated, digital-first entertainment economy.
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