Maximum Octane


Two Blessings In Disguise with Gilda Dyckman

Ep. 57

Today's episode is special in the whole extension of the word because Gilda Dyckman joins us to tell the story of her identical twins, Troy and Brent. 

The twins, now 22, were blessed with an autism diagnosis, and since they arrived in Gilda and her husband's lives, they did nothing but bring joy, good laughs, and tons of teachings about love, empathy, patience, and compassion. 

Gilda has owned Cars Muffler & Automotive since 1996, where she recently hired Brent to help her with filing and reconciling statements. 

Throughout our conversation, Gilda shares details of the twins' journey to incorporate into the American workforce. The challenges they face to get a job and the bitter flavor of negatives from shop owners who (sometimes) can't grasp the value exceptional adults can add to their businesses. Gilda also debunks some myths about the supposed dangers of hiring special people, explains why sometimes an autistic person might be perfect for specific jobs, and so much more.  

In This Episode, You Will Learn:

  • A bit about Gilda's challenging and fun journey (3:31)
  • Some differences between Troy and Brent (6:25)
  • A proposal Brent had to think about for a couple of days (10:33)
  • What are ILS and Tailor Services, and how do they work (17:21)
  • How Trey and Brent changed life also at Cars Muffler & Automotive (23:08)
  • Why hiring exceptional adults is an excellent idea (27:04)


  • Cars Muffler & Automotive website
  • Collective Social Services website. Regional Centers in California

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Seven Proven Marketing Methods with Jimmy Lea

Ep. 65
Many shop owners think there is a right time to turn off their marketing. There is not; you should never turn off your marketing! But that is just one of the many misconceptions about marketing and how it can improve your car repair shop. In this episode, Jimmy Lea revisits us to share seven proven marketing methods to help you take your business to the next level. Jimmy is a colleague, friend, and product evangelist at Kukui. Jimmy loves to help car repair shop owners of all sizes and shapes invest wisely in their marketing efforts, track their ROI, and make the proper adjustments to guarantee their efforts.  Throughout our conversation, Jimmy explains why having a user-friendly, quick, and agile website is crucial, how to use Google ads, why they are so important, and how to communicate clearly with customers. We also talk about why we, as shop owners, must embrace technology, the importance of committing to social media, why you should use it mostly to build genuine relationships with your customers, and much more.  In This Episode, You Will Learn:Why you should never turn off your marketing (3:22)What kind of website should you get for your shop (6:32)How Google Ads work and why you should invest in them (10:06)Don't confuse your customers (20:01)Don't get overly attached to your ZIP code (23:16)Why exploiting the benefits of social media is an excellent idea (26:12)Check your Google reviews and reply as soon as you can (32:13)Resources:Kukui Corporation websiteKukui LinkedInKukui InstagramKukui FacebookConnect with Jimmy:LinkedInLet's connect:LinkedInFacebookEmail:

How To Lead, Influence, and Trust Internal Customers with LeAnne Williamson

Ep. 64
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How To Turn Satisfied Employees Into Engaged Internal Customers with Don Rheem

Ep. 63
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