cover art for How To Recruit A Swifities' Army for Your Auto Repair Shop with Jason Patel

Maximum Octane

How To Recruit A Swifities' Army for Your Auto Repair Shop with Jason Patel

Ep. 100

Regardless of how often you watch football or how much of a Taylor Swift fan you are, as a business owner, you should (or at least we recommend) look closely at the power a faithful following is capable of. It took only rumors of her participating in the Super Bowl's halftime show to break the internet and transform virtually everything touched by that expansive wave into gold. 

How likely is it we create an army of followers as loyal as the swifties for our auto shop? Let's find out. 

In today's episode, I'm joined by Jason Patel to discuss how likely we are to create a massive, loyal following for our auto repair shops. Jason is a Performance Coach at ATI, passionate about creating compelling digital narratives to inspire and influence younger generations to embrace the Automotive Industry. 

Throughout this episode, you'll hear our take on the Super Bowl/Taylor Swift affair, the genius marketing she has behind her, and what we, auto repair shop owners, can learn from it. You'll also hear Jason's thoughts on the power of social media to promote our businesses, what social media every auto shop owner should concentrate their efforts on, the most effective ways of creating content, and much more.

In This Episode, You Will Learn:

  • About the Taylor Swift effect on the Super Bowl (2:40)
  • What can auto shop owners do to boost their presence on social media (8:20)
  • What is social media all about these days (14:20)
  • How to get the reach in social media you want and need for your business (17:00)
  • What the automotive industry can learn from the entertainment industry (21:00)
  • What social media platforms every auto repair shop should build a presence on (24:00)

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