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Maximum Octane

Throwback To Ep# 72 | Is Your Auto Repair Shop Undercharging For Its Services? with Brian Hunnicutt

Ep. 98

How much does your auto repair shop charge for an accurate diagnosis made by an A Tech in 15 minutes? How much for the same diagnosis, made in 4 hours by your best B Tech?


This week, we revisit my conversation with Brian Hunnicutt about the doubt that shows up quite often in every auto repair shop owner's mind: how to set rates that make justice to the value they provide. Brian shares his perspective as an Executive Coach and Certified Profit First Professional on why most auto shop owners rarely charge diagnostics properly, why they have the weird feeling of ripping their clients off when charging what they should, and how the automotive industry as a whole should deal with this issue. 


Additionally, Brian explains how to tell apart clients who want their cars fixed from those who want to spend the minimum possible, shares three questions he came up with to keep the front counter and the technicians in alignment, and much more. 


In This Episode, You Will Learn:

  • The A Tech, the prima donna of every auto repair shop (2:10)
  • Why do some clients get the wrong idea of how much auto repair professionals' time is worth? (8:40)
  • It's 2023, and the automotive industry still struggles to charge diagnostic time properly (12:40)
  • Three questions to align the front counter and technicians in your auto repair shop (18:00)


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