Maximum Octane


Simplifying the Intricate Process of Building a Small Empire with Jason Meyer

Ep. 39

We can learn a lot about leadership, empowering internal customers, and becoming the CEO of our business from our guest, Jason Meyer, who transformed a 7200-square-foot shop into a successful business with 30 locations. 

Jason is the Director of Corporate and Partnership Stores Tirecraft Ontario Inc. Although his father wanted him to become a CPA, Jason decided to follow his passion and went back home to work in the automotive repair and tires business. 

In this episode, we dive into Jason's entrepreneurial business, his decision of "disobeying" the family mandate of going to school to ensure a future for himself, and the process of growing his business from 1 to 30 locations. He shares valuable insight on selecting the right people, empowering internal customers, and moving away from the "having all the answers" position to give freedom and demand accountability from his staff. 

Jason also talks about the importance of building a solid culture and honoring commitment, the harmful habits he got rid of, and how he manages to oversee 30 different locations while having a happy and fulfilling life. 

In This Episode, You Will Learn:

  • Jason shares a bit about his background and how he decided to start a business in the automotive industry (2:54)
  • Jason talks about how important it was for him to be able to follow his passion (5:59)
  • Jason explains why we should always "staff our business for the busiest days" (9:25)
  • Jason talks about his mindset when hiring people and what kind of internal customer is the one we should hire (16:38)
  • Jason shares a story that perfectly depicts how to build trust and loyalty among internal customers (19:11)
  • Jason explains why he believes that it's easier to manage 30 locations than 4 (21:48)


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More Episodes


A Thousand and One Reasons To Share Metrics with Ken Martin

Ep. 47
Kenneth Martin joins us today to discuss a subject that is often treated as taboo by most shop owners and has the potential to literally take your business to the next level: metrics.Ken is a Process Mastery Instructor, Consultant, and Analyst at the Automotive Training Institute. He has over 35 years of experience in the industry and has owned a collision repair center for 17 years. He is also an I-CAR state chairman for Arizona and an I-CAR National Advisory Council Member.  In this episode, Ken shares why most shop owners should share their metrics with their internal customers and the multiple benefits of doing it. We learn why metrics are vital for businesses and why almost anyone is talking about them. Ken explains that by sharing our metrics with internal customers, we create a transparent and trustworthy environment and simultaneously increase their loyalty and productivity. Ken also explains how sharing metrics brings teams together as a whole, makes reaching goals and objectives easier, and avoids the proliferation of damaging assumptions about how businesses profit and margins. In This Episode, You Will Learn:Why metrics are so vital for any company (2:18)What sharing metrics with your internal customers can do for your business (3:39)How sharing metrics can debunk wrong assumptions about you and your business (5:13)How to make your internal customers know their voice is heard in the company (8:55)How metrics can help you improve your incentives and compensations system (20:53)Ken shares his thoughts on unproductive habits and how to get rid of them (25:41)Connect with Ken:LinkedInLet's connect:LinkedInFacebookEmail:

How To Make Your Clients Forget The World Is On Fire with Mary Kelly

Ep. 46
We are thrilled to welcome the inspiring Mary Kelly to the show for the second time. In this opportunity, she uses her superpower of boiling complex issues into simple ideas to discuss the concept of service and how we should think of it, taking into consideration the global, social, domestic, and economic issues that affect our customers' lives. Mary is an accomplished writer and co-author of over 15 business, leadership, productivity, and personal finance books. She holds two P.h.Ds and two Master's Degrees, served 21 years on active duty in the Navy (retired as a Commander) and is a Hall of Fame Economic Leadership Speaker. In this episode, we highlight the importance of solving the relational issues that might be affecting the quality of our customer service and how to avoid creating mere transactional relationships with them. Mary draws several practical ways of solving real problems that business owners face daily in their relationships with internal and external customers.Mary also shares her thoughts on "the war for talent," using the workplace to serve as our legacy, and using the customer's perspective when thinking of enhancing our customer service level. In addition, we discuss how challenging can be to assume the consequences of bad decisions as business owners, the importance of stepping up in that role regardless, and much more. In This Episode, You Will Learn:What is going through a customer's mind when they enter our business (7:08)The importance of creating partnerships with our customers (11:21)Why some business owners turned complacent and lazy in customer service and how to avoid it (16:28)The massive difference a simple gift card can make (27:41)Making sure our issues don't turn into our customer's issues (35:38)About the courage needed to step up in the role of being our businesses' CEOs (42:37)Resources: Productive Leaders websiteProductive Leaders Access to Mary's Vault of Exclusive ContentBooks of Mary KellyProductive Leaders Free-resourcesConnect with Mary:LinkedInLet's connect:LinkedInFacebookEmail:

Leading by Example and Prioritizing Personal Relationships with Cassandra and Autumn Bergum

Ep. 45
Joining us today are Cassandra Bergum, GM and Owner of Hi-Line Service & Hydraulics, and her daughter Autumn to talk about the importance of culture and nurturing personal relationships in the workspace. After managing an oilfield trucking company for almost a decade, Cassandra relied on his mechanic's background from her time at the Army's National Guard to accept managing Hi-Line Service & Hydraulics. Cassandra's unique leadership style created a culture where internal customers feel happy to work, which translates into optimal customer service. In this episode, Cassandra and Autumn share their experiences at the store, the relationship they built with internal and external customers, and how they increased the store's efficiency and customer service by adding an Auto Value store to their business. Cassandra also shared her thinking process behind deciding to add an Auto Value store and her surprise at July's grand opening. We also talk about their Friday noon tradition at the shop, the unproductive habits they left behind, and much more. Some Questions I Ask:Your internal customers are happy and engaged. And so they provide excellent service, and it comes full circle. Can you talk to us a little bit about your culture? (5:47)How did you come upon being the owner of this business? (12:01)Autumn, you have survived nicely hearing the word "no" occasionally. Can you talk about that just for a moment? Because there are so many people out there that are scared to death to tell their children "no." (23:02)In This Episode, You Will Learn:About Autumn's experiences working at the family business (2:13)The chain effect of creating an engaging culture (5:59)What led Cassandra to start managing Hi-Line Service & Hydraulics (12:10)How adding an Auto Value store to Cassandra's business upgraded her business (17:08)How unproductive habits get in our way and what can we do about them (27:56)Resources:Hi-Line Service & Hydraulics websiteHi-Line Service & Hydraulics FacebookHi-Line Service & Hydraulics Email: shop@hi-lineservices.comConnect with Cassandra:LinkedInLet's connect:LinkedInFacebookEmail: