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Marketing Residency with Jan Rossi
Zoom Backgrounds are Great Marketing Moments
What's your current background on Zoom? I bet it's your ceiling. Most laptops are angled up. We don't want to see that ceiling fan. If you don't adjust your camera it will make you look a tab outdated. Girltime with friends? Put up a fun bar shot from a pub in Ireland. Board Meeting? Put up the logo and informatio about the Board so you and your fellow board members are differentiated among the other participants.
If you are a graphic designer and you are NOT selling fun background to use on ZOOM on Etsy - tsk, tsk. These are hot! Remember to pivot! Give the people fun options.
More great ideas from me tomorrow or the next day - I'm trying to post every day, but sometimes my other work gets in the way! No worries! Stay in touch and bookmark where you found me.I'm on the Amaon Alexa flash briefings, Google Podcasts, Soundcloud and anywhere else that accepts my feed.
Stay sharp marketing folks! Lots of fabulous NEW opportunities out there!
Jan Rossi, Marketing Residency
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747. New Google Guidelines 2024
03:47||Season 13, Ep. 747New Guidelines if you have an age-restricted business! Listen in to learn more. Happy Thanksgiving weekend. Enjoy the leftovers and football! - Jan ♥746. Black Friday Advice and More
10:45||Season 13, Ep. 746I'm back at it Marketing Residency Listeners. Had a personal setback the day after that last broadcast - I explain it at the end of this podcast so you can end it early or listen if you feel like knowing a bit more about it. Don't forget to detach yourself for auto-renewals of Black Friday deal commitment deals from last year - you KNOW they will renew higher! Sometimes you don't get notified. Mark it in your calendars for next year. Pay attention. Also adjust your hours on your Google Business Profiles for being closed on Thanksgiving. People need to know your CORRECT open and closed days/hours. A personal note at the end of this podcast explains my hospital stay at the end of October. Back in action though - all is well. I hope you are too - Happy Thanksgiving to all! - Jan ♥745. Comply with New Local Search Rules
05:25||Season 13, Ep. 745744. Keep Brand Chatter Quiet During Disasters
06:33||Season 13, Ep. 744When big emergencies happen like hurricanes and tornadoes in your area it's best to be quiet about your brand and industry postings. Be more community focused and help people locate Red Cross Shelters or stations where food and water is being distributed. Use your social media feed to assist in recovery and not blather on about how great your business is doing. Be sensitive to other people's situations. Listen in. I share my FEMA experience from 1997. It's not a bed of roses - lots of anxiety during disasters. Please be mindful on your Social Media Channels. More over the weekend. - Jan743. Hashtags On the Way Out - SEO - Fall Tips
07:54||Season 13, Ep. 743Hi everyone - Jan here with some insight into the use (or limited use) of hashtags on different platforms, some Search Engine Optimization reminders and a bit of general chatter about folding in great Fall words to help describe your goods and services. Don't be plastic! Add some character into those posts. Get people to like you - then they will do business with you. Having a boring, flat approach is terrible. Spice it up. It's Fall Y'all <----- no don't use that please!! lol More again next week!742. Ban Scammers Words on Facebook Backend
04:52||Season 12, Ep. 742[ Absolutely n o "AI" was used in any portion of this podcast and show notes. This is all my information based on my usage of Facebook Social Media. I am sharing my own knowledge with you and non of this information was generated with any fake AI tools. Acast has a strict policy and so do I. If I use it I would announce it. Jan]Banning the scammers words cuts down on your work as social media manager! Here are the words I am banning from the comments area:warningviolationsuspensionattentionsuspendeddeletedadminpermanent!! and the triangle warning emojiAlso consider banning these countries from having access to your page: Pakistan, India, Russia, Nigeria & ChinaGO TO Settings and Privacy --> Followers and public comment.If you get lost in the backend of Facebook (lol of course) search on "Page Moderation"Listen in ♫ to Jan Rossi of Marketing Residency for more great social media tips and insight. Subscribe and don't miss a podcast - they are short and actionable.741. Use Automation in FB Messenger
05:01||Season 12, Ep. 741Using an automated response system in Facebook is a smart move! Listen in ♫ to Jan Rossi of Marketing Residency.375. Has your Location Pin Moved on Google? Check It!
03:19||Season 14, Ep. 375Watch out for bad marketers moving competitors location pins on Google. Listen in to Jan Rossi and fight back! You will lose your rankings if you are not paying attention. Push back on Google to correct this growing problem and protect your business and clients. Good luck. Be aware! :-)740. FB Scams are Growing
06:30||Season 12, Ep. 740Listen in! Good tips to keep you and your business safe. Do not click on any link you are looking at - if you give up your name and password - it's game over! Be careful out there. (NYPD Blue reference - yes, I am old! lol) More later!