Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Michelle Choate, MA, CTC, CEC, is a keynote speaker, leadership coach, executive team coach, and organization development consultant with 25 years of experience in organizational culture, individual, and leadership development. Michelle helps people master their self-leadership, effectively taking back their power and maximizing their influence in complex, volatile work environments. Emotional Intelligence is the foundation of Michelle’s approach, to increase self-compassion, self-awareness, and impact.00:00 - 00:46 "I was working with a team of 13 leaders, I think it was 12 or 13, and did the emotional intelligence assessment with each of them, sat with each of them individually, and did their individual coaching, helped them orient to their opportunities, and then met with them for their first team meeting where I bring them the data and I talk about their goals. and we tidy up and everybody leaves and I'm cleaning and one of the VPs walks back in and it was so cute. He kind of leaned in like he was telling me a secret. He's like, I think I get it. And I'm like, what do you get? He goes, if I behave differently, other people do too. I'm like, tell me more. He goes, I see how I can influence the team. Because everyone thinks it's everybody else.” — Michelle Choate00:47 - 01:05 Welcome to Peppershock Media’s Marketing Expedition Podcast01:06 - 01:48 Michelle’s Background01:49 - 07:14 Marketing Essentials Moment: Incorporating Emotional Intelligence in Marketing07:15 - 09:49 Welcome to the show, Michelle!09:50 - 15:43 Emotional intelligence in workplaces15:44 - 20:20 Team dynamics20:21 - 23:10 Culture as a business tool23:11 - 27:12 Emotional intelligence retreats concept27:13 - 30:24 Personal growth30:25 - 31:24 Self-compassion31:25 - 32:00 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:01 - 35:29 Promoting self-awareness36:30 - 00:00 Marketing for wellness retreats42:54 - 00:00 Branding transformational experiences45:51 - 00:00 Reach out to Michelle47:12 - 50:04 Promoting Idaho's hidden beauty50:05 - 50:21 Thank you so much, Michelle! Share this podcast, give us a review, and enjoy your marketing journey!50:22 - 52:08 Join the Marketing Expedition Community today!  Like what you hear, but need more information?Meet with Rhea Allen#EmotionalIntelligence #Leadership #SelfCompassion #TeamDynamics #MarketingEssentialsMoment #Community #PersonalDevelopment #PersonalGrowth #Teamwork #Coaching #BrandingSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

Andy Janaitis is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. He partners with founder-led brands and e-commerce teams to simplify their paid ad strategies, ensuring campaigns are built on solid tracking, clean execution, and profitability—not noise or guesswork. With over 10 years of agency and analytics experience, Andy’s background spans engineering, web development, and digital strategy. He’s known for his practical, down-to-earth approach that cuts through marketing overwhelm and empowers business owners to take confident action. Whether he’s helping a brand understand attribution or demystifying Performance Max, Andy brings clarity, integrity, and a deep respect for the entrepreneurial journey.00:00 - 00:30 "All of these automated approaches are coming up. You very easily could do an analysis of your site and figure out where you weren't placing for certain keywords or certain queries and LLMs and get a bunch of AI-driven content written. But ultimately, we find that that's starting to get oversaturated and not really all that helpful. What's really helpful at the end of the day is answering the questions that your customers have in an authentic way.” — Andy Janaitis00:31 - 00:48 Welcome to Peppershock Media’s Marketing Expedition Podcast00:49 - 01:47 Andy’s Background01:48 - 06:50 Marketing Essentials Moment: Proof as a Marketing Asset06:51 - 10:07 Welcome to the show, Andy!10:08 - 13:22 Understanding Client Goals13:23 - 18:05 The Importance of Case Studies18:06 - 20:42 Marketing Tactics and Testing20:43 - 21:42 The Evolution of Modern Marketing Campaigns21:43 - 22:35 AI Driven Optimization22:36 - 24:32 The Power of Authenticity24:33 - 29:09 Stages of A/B Testing29:10 - 32:46 Budgeting for Marketing Campaigns32:47 - 33:23 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 33:24 - 35:59 Tools for Website Analytics and Performance Tracking36:00 - 39:04 CRM and Marketing Automation39:05 - 42:02 GoHighLevel: A Comprehensive Tool42:03 - 44:22 Key Takeaway: Focus on Specific Problems and Goals44:23 - 45:47 Reach out to Andy45:48 - 46:14 Thank you so much, Andy! Share this podcast, give us a review, and enjoy your marketing journey!46:15 - 47:00 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #Authenticity #Testimonials #CaseStudies #MarketingEssentialsMoment #MarketingAsset #ConversionRateOptimization #PerformanceMetrics #AutomatedApproaches #LeadGeneration #MarketingTips #AITools #PPCPitbulls

Christy Hudson is a passionate and creative graphic designer with a keen eye for detail and a flair for visual storytelling. With over 10 years of hands-on experience in graphic design, she has cultivated an eye for aesthetics and a profound understanding of visual communication. Christy's journey as a graphic designer is fortified by a solid educational foundation, holding a Bachelor of Fine Arts in Graphic Design from Boise State, and she has worked with many local companies to bring their design dreams to life. In addition to her experience in graphic design, her skill set extends beyond design and into the realm of photography, video filming, illustration, and marketing. https://peppershock.com/crew/christy-sipher/00:00 - 00:53 "Having inspiration pictures is great because a lot of people don't know design terms or they don't know how to express or communicate what they want.” — Christy Hudson00:54 - 01:12 Welcome to Peppershock Media’s Marketing Expedition Podcast01:13 - 02:09 About Christy02:10 - 08:37 Marketing Essentials Moment: How to work with a Graphic Designer08:38 - 10:41 Welcome to the show, Christy!10:42 - 14:50 Favorite Projects at Peppershock14:51 - 18:46 Social Media and Web Design Projects18:47 - 20:39 Team Building and Company Culture20:40 - 21:31 Personality Assessments and Team Dynamics21:32 - 22:08 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 22:09 - 25:59 Client Expectations in Graphic Design25:58 - 28:03 Inspiration and Design Preferences28:04 - 30:40 The Importance of Simplicity in Design30:41 - 34:39 Using AI in the Design Process34:40 - 36:09 Client Collaboration36:10 - 36:40 Thank you so much, Christy! Share this podcast, give us a review, and enjoy your marketing journey!36:41 - 37:27 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#GraphicDesign #DesignTips #Collaboration #Branding #EmpathyMapping #Creativity #MarketingEssentialsMoment #ClientExpectations #WebDesign #Collaboration #CreativeProcessSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

Jonathan Kazarian is the CEO and founder of Accelevents, a leading event management platform that was recently recognized by Inc. 5000 as one of the top 100 fastest-growing private companies in America. At Accelevents, his visionary leadership and innovative approach have propelled the platform to the forefront of the event technology industry. With a keen focus on driving user engagement and redefining the event experience, Jonathan's strategic expertise has established Accelevents as a key player in transforming how events are created, marketed, and experienced globally. As an industry thought leader, Jon actively publishes insights on the events landscape and frequently speaks at industry events such as EventMB’s Event Tech Innovation Summit, BizBash Live, and INBOUND.00:00 - 00:15 "There's a thousand things you can do around retargeting ads and your email sequences and card abandonment. All of that stuff makes sense and is necessary but it's all secondary to identifying the audience that you want there.” — Jonathan Kazarian00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast00:35 - 01:39 Jonathan’s Background01:40 - 09:27 Marketing Essentials Moment: The Repurposing Ladder09:28 - 11:18 Welcome to the show, Jonathan!11:19 - 14:49 Event Marketing Best Practices14:50 - 16:59 Getting the Right Audience to Events17:00 - 21:10 Creating Community Through Events21:11 - 23:52 Successful Event Case Study23:53 - 24:28 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 24:29 - 27:16 Ideal Client Profile27:17 - 29:08 Advice for Aspiring Entrepreneurs29:09 - 31:07 Integration with Other Tools and CRMs31:08 - 32:22 Staying Updated on Marketing Trends32:23 - 33:58 Final Words of Wisdom for Event Planning33:59 - 34:32 Reach out to Jonathan 34:33 - 34:48 Thank you so much, Jonathan! Share this podcast, give us a review, and enjoy your marketing journey!34:49 - 35:35 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#EventMarketing #CommunityBuilding #Podcast #MarketingTips #CaseStudies #MarketingEssentialsMoment #RepurposingContent #ContentMarketing #EventManagement #AudienceEngagement #Networking #EventPlanningSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts!

Born in Long Beach, California, Michael Wasick made the move to Boise, Idaho, nearly two decades ago to pursue his education at Boise State University. After graduating, he embarked on a successful real estate career, but his passion for fostering connections in the workplace led him to a new venture. Three years ago, Michael founded Wobali, a company dedicated to enhancing employee engagement and well-being. Recognizing that many employees feel disconnected from their colleagues and undervalued by their organizations, he set out to create opportunities for teams to bond outside of work. By organizing enjoyable activities, Michael helps facilitate camaraderie and open communication among employees. His innovative approach not only cultivates happier and healthier workplaces but also reduces turnover and boosts productivity, ultimately saving companies significant costs. With a focus on building meaningful connections, Michael is committed to transforming workplace culture for the better.00:00 - 00:35 "We know that culture happens whether we want it to or not in companies, and so if you can do things like this to help shape the culture that your company has, that will then make happy campers, happy employees. Happy campers make happy employees. Happy employees can make happy customers.” — Rhea Allen00:36 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast00:55 - 02:02 About Michael02:03 - 03:17 Marketing Essentials Moment: Culture, Branding, and Gameplay03:18 - 04:29 Defining Company Culture04:30 - 05:34 The Role of Branding05:35 - 09:55 The Concept of Gameplay in the Workplace09:56 - 11:39 Welcome to the show, Michael!11:40 - 14:20 The Catalyst for Starting Wobali14:21 - 17:09 The Importance of Employee Relationships17:10 - 21:31 The Value of Diverse Interests21:32 - 24:25 Planning Events and Avoiding Pitfalls24:26 - 26:41 The Financial Impact of Employee Loneliness26:42 - 27:17 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.27:18 - 29:29 Engaging Potential Clients29:30 - 30:59 The Importance of Word of Mouth31:00 - 32:10 Employee Engagement Issues32:11 - 34:42 Engaging Remote Teams34:43 - 35:53 Reach out to Michael35:54 - 36:47 Fostering Connections in the Workplace36:48 - 38:43 Thank you so much, Michael! Share this podcast, give us a review, and enjoy your marketing journey!38:44 - 39:30 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#EmployeeEngagement #Leadership #HappyEmployees #HappyCustomers #MarketingEssentialsMoment #CompanyCulture #Branding #EmployeeRelationships #EventMarketing #FreshMarketingStrategy #WordofMouthMarketingSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, a leading branded podcast agency working with clients like Amazon, lululemon, Cirque du Soleil, Wharton, and Deloitte. A former radio producer, journalist, and award-winning writer, Jen brings decades of storytelling experience to every show she touches. She’s worked with CBC, Roundhouse Radio, and the National Film Board of Canada’s Digital Studio. She’s written for theater, film, new media, and short fiction—and now brings that creative depth to brand content. She’s also a creative writing instructor at the University of British Columbia, where she teaches the next generation of podcast storytellers. Jen leads the editorial vision behind JAR’s most successful shows, helping brands tell stories that are resonant, authentic, and audience- first. Whether she’s building out a narrative arc or pushing back on client ideas that won’t serve the listener, Jen’s focus is always on creating shows people actually want to hear.00:00 - 00:42 " The other analytics that we sometimes look at is the podcast neighborhood. So, what other shows are people who listen to your show also listening to? And that can tell you a lot about the tastes of your audience. Like, if you make a business show, they're listening to other business shows. Oh, but look, there's also a strong contingent of your audience that's listening to, I don't know, true crime or faith-based shows or something like that. That can give you some insight into who you're dealing with and who you're talking to. And you can use that to inform the content to make it even more relevant to them.” — Jen Moss00:43 - 00:59 Welcome to Peppershock Media’s Marketing Expedition Podcast01:00 - 02:53 Jen’s Background02:54 - 11:39 Marketing Essentials Moment: Understanding KPIs in Marketing11:40 - 13:37 Welcome to the show, Jen!13:38 - 15:56 JAR (Job Audience Result) Podcast Solutions 15:57 - 21:49 Case Studies21:50 - 24:53 Different Types of Podcasts and Their Impact24:54 - 27:03 Tools and Resources for Podcast Analytics27:04 - 29:36 Importance of Consumption Rate in Podcasts29:37 - 30:12 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.30:13 - 32:13 Using Listen Notes and Other Analytics Tools32:14 - 33:07 Understanding Your Podcast Audience33:08 - 36:40 Podcast Swaps and Cross-Promotions36:41 - 39:39 Advice for Starting a Podcast39:40 - 42:02 Tools for DIY Podcasting42:03 - 43:48 AI Tools in Podcast Editing43:49 - 47:03 Audience Growth Strategy47:04 - 50:03 Paid Media and Podcast Ads50:04 - 52:40 Real World Promotion and Live Events52:41 - 53:35 Reach out to Jen53:36 - 54:09 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey!54:10 - 54:56 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #CreativeContent #Podcasting #CaseStudies #PodcastMarketing #MarketingEssentialsMoment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #PodcastAnalytics #AITools #AudienceGrowthStrategy

Kenzie Coltrin is a Senior Account Executive at Phoenix Digital Marketing based in Boise, Idaho, with nearly a decade of experience in media, advertising, and strategic business development. She specializes in helping local, regional, and national brands grow through innovative marketing solutions, including digital and indoor billboard advertising.Throughout her career, Kenzie has built a strong reputation for driving revenue growth, developing high-value client relationships, and creating customized, results-driven campaigns. Her background spans multimedia sales, partnership development, and full-funnel marketing strategy, giving her a well-rounded perspective on how to effectively reach and influence audiences.Outside of work, she is married and a proud mom of two. She enjoys staying active through skiing, golfing, and running, and loves taking advantage of everything the Idaho outdoors has to offer.00:00 - 00:43 "Ones with words. Those are hard. If you think of it as the outdoor billboards just brought inside, once I have too many words, you're not going to get the message across.” — Kenzie Coltrin00:44 - 01:03 Welcome to Peppershock Media’s Marketing Expedition Podcast01:04 - 02:30 About Kenzie02:31 - 12:51 Marketing Essentials Moment: Digital Out-Of-Home Advertising12:52 - 14:22 Welcome to the show, Kenzie!14:23 - 15:53 Introduction to Phoenix Digital Marketing15:52 - 17:32 Description of Indoor Digital Billboards17:33 - 20:03 Types of Businesses Using Digital Screens20:04 - 22:35 Customization22:36 - 24:20 Cost and Budgeting24:21 - 27:13 Scaling and Exposure27:14 - 29:20 Host Partnerships and Screen Placement29:21 - 29:57 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 29:58 - 35:40 Parenting Challenges and Rewards35:41 - 40:48 NSAC Campaigns and Clients40:49 - 42:20 Agency Challenges42:21 - 43:40 Media Sales Experience43:41 - 44:28 Reach out to Kenzie44:29 - 00:00 Final Thoughts and Words of Wisdom44:51 - 46:31 Word-of-Mouth Mixers and Networking46:32 - 47:21 Thank you so much, Kenzie! Share this podcast, give us a review, and enjoy your marketing journey!47:22 - 48:09 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#DigitalBillboards #Customization #DigitalScreens #MarketingEssentialsMoment #DigitalOutofHomeAdvertising #OmniChannelMarketing #AdvertisingTrends #FreshMarketingStrategy #WordofMouthAdvertising #HostPartnerships #Branding

Kirstin Falk is Senior Advisor of Brand Strategy & Partnerships at Breakwater Studios, where she advises the team on scaling the business, fostering the brand, and leading strategic initiatives across marketing and client services. In her role, she guides the company’s positioning in a competitive landscape and enables collaborations that amplify Breakwater’s storytelling and reach.00:00 - 00:18 "Where do I think short form content is going to go? I think the same things that matter are going to continue to matter, which is really good storytelling, values driven storytelling, not selling people a product, but actually communicating through values and connecting with them emotionally.” — Kirstin Falk00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 02:30 About Kirstin Falk02:31 - 07:47 Marketing Essentials Moment: Using AI Effectively07:48 - 09:54 Welcome to the show, Kirstin!09:55 - 11:36 Passion for Brand Marketing11:37 - 13:20 Overview of the Project13:21 - 15:06 Kirsten's Role in the Project15:07 - 17:23 Strategies for Distribution and Promotion17:24 - 18:00 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 18:01 - 19:37 Shifting Focus to Short-Form Content19:38 - 21:20 The Importance of Authentic Storytelling21:21 - 22:47 Building Relationships with Brands22:48 - 25:15 Story Development Process25:16 - 27:40 Creating Transparent Interview Environments27:41 - 28:04 The Importance of Authenticity in Storytelling28:05 - 30:44 Effective Brand Storytelling30:45 - 32:03 Reach out to Kirstin Falk 32:04 - 32:34 Thank you so much, Kirstin! Share this podcast, give us a review, and enjoy your marketing journey!32:35 - 33:22 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts!#ShortFormContent #ContentMarketing #Storytelling #MarketingEssentialsMoment #MarketingTips #AITools #AITrends #FreshMarketingStrategy #WordofMouthAdvertising #Authenticity #Branding

Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies, including high-converting B2B email campaigns that consistently generate inbound leads. Kevin's ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster.00:00 - 00:17 "Companies will say that we are, our industry is unique. We're relationship-based, so we can't cold-call, we can't use email to do cold. That's complete nonsense. That's BS. I don't care what business you're in. You have to introduce yourself to new people at some point. The only way you're going to do it is either go meet them or pick up the phone.” — Kevin Downey00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:38 About Kevin02:28 - 07:53 Marketing Essentials Moment: AI and Brand Visibility07:54 - 09:15 Kevin, Welcome to the show!09:16 - 12:23 Dividing Sales and Business Development Roles12:24 - 17:23 Metrics and Tools for Tracking Sales17:24 - 22:07 Getting Past Gatekeepers22:08 - 26:05 Different Sales Person Profiles26:06 - 29:45 Networking and Relationship Building29:46 - 31:45 Sales Process and Lead Qualification31:46 - 32:22 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:23 - 35:08 Negotiation Tactics in Sales35:09 - 39:18 Prequalification and Online Lead Forms39:19 - 41:47 Interview Questions for Sales Candidates41:48 - 43:21 Compensation Models for Sales Reps43:22 - 47:57 Advice on Sales Hiring47:58 - 50:00 Training and Onboarding Salespeople50:01 - 50:24 Reach out to Kevin - http://www.kevinmdowney.com/50:25 - 50:47 Thank you so much, Kevin! Share this podcast, give us a review, and enjoy your marketing journey!50:48 - 51:34 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Sales #BusinessDevelopment #ClientRelationships #MarketingEssentialsMoment #AI #AITools #BrandVisibility #LeadGeneration #Recruitment #FreshMarketingStrategy #MarketingTips