Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Charlie Grinnell is the Co-CEO of RightMetric, where he helps marketing teams eliminate blind spots by surfacing external signals from audience behavior, competitor moves, and cultural shifts. Under his leadership, RightMetric has worked with brands like Meta, The Home Depot, lululemon, and Red Bull to provide clarity in fast-changing markets. Charlie’s background includes roles at Red Bull, Aritzia, and Arcteryx. In 2019, BC Business named him to its 30 Under 30 list. He is a frequent speaker on Marketing Outsight, competitive strategy, and audience behavior.00:00 - 00:32 "Getting an understanding of how does the group of people who buy our product or service, getting an understanding of how they behave when they're not in your ecosystem is like where marketing is going. Because like there's only 24 hours in a day and there's only so much like we only have two eyeballs and there's only so much time. It's becoming more and more competitive to earn someone's attention. And so our kind of whole whole hypothesis is that by looking externally at the stuff that's going on around your brand, that's how you can get an edge. edge over other brands who aren't looking at that.” — Charlie Grinnell00:33 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast00:51 - 01:55 Charlie’s Background01:56 - 14:44 Marketing Essentials Moment: Metrics in Decision Making14:45 - 16:56 Welcome to the show, Charlie!16:57 - 19:10 Starting RightMetric19:11 - 22:03 The Importance of Contextual Data22:04 - 23:07 Challenges with Traditional Market Research23:08 - 26:18 Leveraging External Data for Marketing Success26:19 - 26:55 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.26:56 - 30:00 Case Study: Cat Food Company Insights30:01 - 33:11 Using Data to Prevent Budget Waste33:12 - 35:20 The Role of Data in Marketing Decisions35:21 - 38:07 The Competitive Landscape of Marketing38:08 - 41:26 The Importance of Metrics in Marketing Strategy41:27 - 42:10 Reach out to Charlie42:11 - 42:42 Thank you so much, Charlie! Share this podcast, give us a review, and enjoy your marketing journey!42:43 - 43:28 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#AudienceBehavior #EmailEngagement #CaseStudies #MarketingEssentialsMoment #DecisionMetrics #MarketingDecisions #WebsiteTraffic #CustomerAcquisition #FreshMarketingStrategy #MarketingTips #ContextualData #MarketResearch

Jessica is the President and General Manager for KTVB Media Group. Before joining Idaho’s News Channel 7 in 2020, Jessica was the Director of Sales for the KING 5 Media Group in Seattle. Jessica started her career in local news at Northwest Cable News before going on to various sales and business development leadership positions.Jessica earned a BA in Broadcast Journalism from the Murrow College of Communication at Washington State University, and her MBA from the Albers School at Seattle University.Outside of work, Jessica enjoys attending concerts, traveling, and spending time with her husband, sons and bulldog. Jessica is proud of her non-profit and community work, serving on the boards of the Boise Metro Chamber of Commerce, the Idaho State Broadcasting Association and the Wassmuth Center for Human Rights. Additionally, she serves on the Regional Council for the Idaho Community Foundation. 00:00 - 00:28 "No longer are we typically recommending that someone place all of their dollars with us in a broadcast schedule to be effective. Certainly people come to us and that's how they want to work with us, and we will work with them in that way. But if we're working with a business, we're doing the production, we're doing all of these pieces, we're usually recommending some sort of mix that's like 50-50, like 50% streaming, really targeted towards an audience that is very bottom of the funnel that's going to convert, and then we're doing 50% more broad awareness.” — Jessica Hagan00:29 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast00:47 - 02:01 About Jessica02:02 - 11:06 Marketing Essentials Moment: Building Trust with Local Media11:07 - 16:30 Welcome to the show, Jessica!16:31 - 18:01 Transitioning from Seattle to Boise18:02 - 20:34 KTVB's Legacy and Community Connection20:35 - 22:43 The Evolution of News Reporting22:44 - 24:48 Adapting to Audience Consumption Trends24:49 - 26:55 The Role of Social Media in News Consumption26:56 - 29:11 The Shift to Multi-Skilled Journalists29:12 - 33:11 AI in Journalism: Tools and Policies33:12 - 33:47 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. https://peppershock.com/podcast-production/poderific/33:48 - 36:04 Expanding Spanish Language News Coverage36:05 - 39:03 Agricultural Reporting: Connecting with the Community39:04 - 41:04 Excitement for Upcoming Sports Seasons41:05 - 43:18 The Importance of Live Sports in Community Engagement43:19 - 49:50 Advertising Journey: First Steps with KTVB49:51 - 51:05 Consumer Behavior51:06 - 53:45 Streaming Marketing Campaign53:46 - 57:12 Earned Media Marketing Tool57:13 - 58:45 Reach out to Jessica58:46 - 59:12 Thank you so much, Jessica! Share this podcast, give us a review, and enjoy your marketing journey!59:13 - 59:58 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#LocalMedia #ContentMarketing #MarketingEssentialsMoment #EventMarketing #AudienceConsumption #AITools #SocialMedia #MarketingCampaign #FreshMarketingStrategy #MarketingTools

Steve Pratt is the author of Earn It: Unconventional Strategies for Brave Marketers and the founder of The Creativity Business, which offers keynotes, workshops, and consulting to help companies develop differentiated content, marketing, and messaging that earns attention.Steve is also the co-founder of the world’s first branded podcast agency, Pacific Content, named one of Entrepreneur’s 100 Brilliant Companies. Pacific Content worked with top global brands, including Ford Motor Company, Audible, BMW, the New York Times, Dell Technologies, Facebook, Rocket Mortgage, Slack, Shopify, Zendesk, Morgan Stanley, Charles Schwab, Prudential, Adobe, and Atlassian. Pacific Content was started from scratch in 2014 and was acquired by Rogers Communications in 2019.Prior to embarking on his entrepreneurship journey, Steve was the director of digital audio at the Canadian Broadcasting Corporation (CBC), where he ran a content innovation lab, launched one of the world’s first legal music podcasts in 2005, and grew a highly engaged online community at CBC Radio 3.Steve originally learned how to earn attention by producing television, working in genres ranging from music to children’s programming and entertainment journalism to local news.Steve lives in Vancouver, Canada, with his wife, Debbie, and three kids, Cedar, Dawson, and Charlotte.00:00 - 00:36 "Well, I think the learning piece is huge. Like, education is maybe the most overlooked lane for marketing, is that what's the stuff that you know really, really well, that you're a deep expert in, that your customers would appreciate learning about, and will probably make them better customers if they're more educated about it. If you teach a whole bunch of people and make them smarter, and they spend hours and hours and hours with you, when it comes to a buying decision, there's a much better odds they're going to choose you if you've made their life better and they've spent tons of time with you and feel like they know you already.” — Steve Pratt00:37 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast00:55 - 02:28 Steve’s Background02:29 - 07:00 Marketing Essentials Moment: The Origins of Podcasting07:01 - 10:00 Welcome to the show, Steve!10:01 - 13:49 Early Podcasting Experiences13:50 - 17:01 Key Marketing Strategies from Steve's Book17:02 - 18:59 Creative Bravery and Commitment in Marketing19:00 - 24:52 Storytelling and Brand Experience24:53 - 25:22 The Role of Subtlety in Brand Marketing25:23 - 26:02 The Overlooked Value of Education in Marketing26:03 - 26:37 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 26:38 - 28:01 Steve Pratt's Current Projects and Future Plans28:02 - 33:59 Midlife Field Guide: Personal Experiments34:00 - 36:27 Final Thoughts and Marketing Wisdom36:28 - 37:01 Reach out to Steve - https://stevepratt.com37:02 - 38:31 Earn It: Unconventional Strategies for Brave Marketers38:32 - 38:53 Thank you so much, Steve! Share this podcast, give us a review, and enjoy your marketing journey!38:54 - 40:10 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#UnconventionalStrategies #MarketingInsights #CaseStudies #MarketingEssentialsMoment #Podcasting #Storytelling #BrandExperience #FreshMarketingStrategy #MarketingTips #Branding #BrandMarketing

Christine Blosdale is known as the Expert Authority Coach and is a five-time #1 best-selling author, award-winning media personality, and the host of the Expert Authority Coach Podcast.With over 25 years of experience in personal branding and magnetic marketing, Christine has helped countless entrepreneurs, coaches, authors, and thought leaders get seen, trusted, and paid for what they already know.A former content creator for powerhouses like America Online, Microsoft, Christine brings her signature blend of media savvy and marketing magic to everything that she does. Her coaching style is simple, easy, and fun, and most importantly, effective.Her mission is simple, to help you get seen, trusted, and paid as the go-to expert in your space.And as a business coach for women, Christine specializes in helping entrepreneurs in the 35 to 65-year-old demographic move from being a best-kept secret to a category of one.00:00 - 00:19 "If you're a content creator, this is so important to you because, you know, comedians are just like our canary in the mine, our dog in the fight. They don't have any special advantages or position than any of the rest of us. So what happens to them gives us a sense of what's going to happen to us. How freely you can swing your arms in the area of free speech.” — 00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 01:45 About Christine01:46 - 06:57 Marketing Essentials Moment: One-to-many marketing benefits06:58 - 08:00 Welcome to the show, Christine!08:01 - 14:00 Importance of collaborations for entrepreneurs14:01 - 18:54 AOL's impact on communication18:55 - 21:49 The power of your voice21:50 - 24:27 Podcasting for healing professionals24:28 - 26:32 Personal branding26:33 - 27:07 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 27:08 - 32:39 Health, wealth, and love32:40 - 36:28 Energy exchange in relationships36:29 - 40:16 The expert authority code40:17 - 41:00 Free consultation with Christine - expertauthoritycoach.com41:01 - 41:26 Thank you so much, Christine! Share this podcast, give us a review, and enjoy your marketing journey!41:27 - 42:18 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#ExpertAuthority #PersonalBranding #MarketingEssentialsMoment #Collaborations #Clarity #Ownership #Delivery #Elevation #FreshMarketingStrategy #MarketingTips #Entrepreneurship

George Swetlitz is the Co-Founder of RightResponse AI, a reputation management platform designed to help location-based businesses drive customer growth. RightResponse AI uses advanced AI to help businesses grow through better review management, deeper review insights, and a stronger understanding of the competitive environment—all focused on driving customer acquisition and retention. George’s approach to AI is grounded in operational experience, with a focus on creating practical solutions that deliver measurable results.Before launching RightResponse AI, George led Alpaca Audiology, scaling the retail healthcare company to over 220 locations nationwide. He began his career in consumer goods at Sara Lee Corporation, later advising businesses on earnings improvement and operations strategy. A graduate of Harvard Business School, George is a seasoned operator who understands how to grow organizations both organically and through smart systems. His expertise lies at the intersection of applied AI, customer acquisition, and local marketing always with a focus on results, not theory.00:00 - 00:43 “Our point of differentiation from other review management platforms is we add interesting things about the business into the response. So most AI review platforms parrot back what's in the review. I liked the burgers and hated the fries. Well, we're glad you loved the burgers and we're disappointed you didn't like the fries. What we'll say is we're glad you liked the burgers. We work with this farm in Colorado, ranch in Colorado that has grain-fed beef. We've been working with them for 25 years. We build on the review. We say something in that response that wasn't in the review that gives the business personality.” — George Swetlitz00:44 - 01:01 Welcome to Peppershock Media’s Marketing Expedition Podcast01:02 - 02:57 George’s Background02:58 - 08:28 Marketing Essentials Moment: AI summary search results08:29 - 10:29 Welcome to the show, George!10:30 - 12:29 Generating Reviews with AI12:30 - 14:59 Case Study: Restaurant Success Story15:00 - 17:59 Personalization in Review Responses18:00 - 20:59 Sentiment Analysis in Reviews21:00 - 22:32 Handling Negative Reviews22:33 - 23:08 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 23:09 - 26:59 Notifications for New Reviews27:00 - 29:59 Increasing Review Volume30:00 - 32:59 Integration with Other Tools33:00 - 36:29 Future of Review Management36:30 - 37:56 Reach out to George37:57 - 38:19 Thank you so much, George! Share this podcast, give us a review, and enjoy your marketing journey!38:20 - 39:07 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#ReviewManagement #ContentMarketing #CaseStudies #MarketingEssentialsMoment #SearchResults #Personalization #Branding #CustomerAcquisition #FreshMarketingStrategy #MarketingTips #AITools #CustomerRetention

Sean Garner is an entrepreneur, marketing strategist, and the founder of Sean Garner Consulting, a full-service agency and fractional CMO partner for local service-based businesses.With over a decade of hands-on experience, Sean has helped health and wellness companies, medical clinics, law firms, coaches, consultants, and home service providers grow with clarity, confidence, and consistent lead generation. Drawing from his background as a gym owner, firefighter, and faith-driven family man, Sean understands the realities of running a business while juggling life's priorities.His superpower is simplifying marketing, turning confusing tactics into clear, actionable steps that drive real growth. Whether it's through story brand messaging, website design, or sales funnel strategy, Sean empowers business owners to take control of their marketing and become the trusted go-to choice in their market.00:00 - 00:27 "We are not relying on automation to grow our business. The point of automation and leveraging AI in the business is to capture the people that fell through the cracks. Human touch is still always going to win. I'll die on that hill for a long time. I think that the AI and the automation is great to make sure people don't fall through the cracks. But if you're relying on that and you're frustrated that your business is stagnated, that's because guess what? People love people. People love humans. So be human and connect to those people.” — Sean Garner00:28 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast00:46 - 01:44 About Sean01:45 - 06:42 Marketing Essentials Moment: Universal Commerce Protocol on Google06:43 - 09:04 Welcome to the show, Sean!09:05 - 11:15 Effective Marketing Tactics11:16 - 12:39 Automating Google Reviews12:40 - 14:27 Search Everywhere Optimization14:28 - 15:25 Client Onboarding Process15:26 - 20:07 Understanding Client Goals and Competition20:08 - 22:52 The Role of Video in Marketing22:53 - 23:27 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.23:28 - 25:20 Utilizing Testimonials for Credibility25:21 - 27:44 Leveraging YouTube for SEO27:45 – 35:07 Tools for Marketing Success35:08 - 36:07 Reach out to Sean36:08 - 36:50 Words of Wisdom from Sean36:51 - 37:06 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey!37:07 - 37:52 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#SEO #SearchEngineOptimization #HumanConnection #ContentMarketing #CaseStudies #MarketingEssentialsMoment #UCP #UniversalCommerceProtocol #FreshMarketingStrategy #MarketingTips #AITools #Automation

Lee Densmer is a content marketing strategist who helps B2B teams fix the costly content breakdowns that stall revenue growth. After analyzing more than two dozen established content programs, she identified 40 recurring issues that consistently sabotage performance—and literally wrote the book on how to solve them. With 20 years of experience in B2B marketing, Lee created an efficient 3x5 content strategy to simplify content marketing, helping busy teams do more with less while finally seeing results. Known for her straight talk and clarity-first approach, she gives marketing leaders the tools to cut through complexity, reduce stress, and build content engines that drive growth.00:00 - 00:20 "So often when I go into a content program there's a person, a leader often, who wants to do something different every week. They want to experiment, they want to pivot, they want to try something new and that is a terrible idea. You make these decisions once and please stick with it for at least six months so you'll know if it worked or not.” — Lee Densmer00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 - 01:34 Lee’s Background01:35 - 05:02 Marketing Essentials Moment: AI in Business05:03 - 06:34 Welcome to the show, Lee06:35 - 08:07 Memorable Travel Experiences08:08 - 10:39 Diving into Content Marketing10:40 - 12:30 The Content Audit Process12:31 - 14:28 Foundational Decisions for Content Programs14:29 - 16:03 Balancing Team Capacity with Content Goals16:14 - 18:38 The Value of Transcription Tools18:39 - 20:43 Overview of Lee's Book “Content Simplified, The Biggest B2B Content Marketing Mistakes and How to Fix Them” - https://leedensmer.com/book/20:44 - 24:30 The Three by Five Framework24:31 - 26:07 Optimizing for AI and Search Engines26:08 - 26:44 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 26:45 - 29:14 Recommended AI Tools for Content Marketing29:15 - 33:25 Teaching AI Responsibly in Academia33:26 - 36:01 Integrating AI into Marketing Strategies36:02 - 39:15 Case Study: Transforming a Content Program39:16 - 42:25 The Impact of Email Newsletters42:26 - 43:15 Reach out to Lee43:16 - 43:39 Final Thoughts and Key Takeaways43:40 - 44:03 Thank you so much, Lee! Share this podcast, give us a review, and enjoy your marketing journey!44:04 - 44:50 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#ContentCreation #ContentMarketing #CaseStudies #MarketingEssentialsMoment #AIinBusiness #ContentAudit #B2B #ContentProgram #EmailNewsletters #MarketingTips #AITools #AITrends

Adam Rosen is a world-traveling entrepreneur who sold his first tech startup in 2019. He currently leads eocworks.com, an email marketing agency helping startups, unicorns, and Fortune 500s generate sales through email. Having exited multiple businesses and led multimillion-dollar real estate developments, Adam now enjoys the freedom of building successful ventures while exploring the world’s most inspiring places.00:00 - 00:46 "Well, when it comes to email, there's no true silver bullet. Everyone's always looking for that one thing that's going to get you this amazing reply rate or meetings book or open rate or this or that. And the reality is it's about doing a bunch of things well that give you a one to three percent lift on each of those things. But at the end of the day, it still comes to what's the offer. Like, you know, the old saying, at least I did some real estate development and specifically land development. And one of the things you'd hear quite a bit is you can put lipstick on a pig, but at the end of the day, it's still a pig. So when it comes to marketing, it's like we can do our best to make any offer sound as good as possible. But at the end of the day, the offer is what the offer is.” — Adam Rosen00:47 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast01:05 - 02:08 Adam’s Background02:09 - 06:06 Marketing Essentials Moment: Cold Email Outreach06:07 - 08:08 Welcome to the show, Adam!08:09 - 10:08 Success Stories: Working with Big Brands10:09 - 14:00 Common Mistakes in Cold Email Outreach14:01 - 15:55 The Importance of Patience in Marketing15:56 - 18:12 Lead Generation and Newsletters18:13 - 23:10 Capturing First-Party Data Effectively23:11 - 23:48 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.23:49 - 27:37 Tools for Email Management27:38 - 29:06 Timeline for Setting Appointments29:07 - 31:09 Booking Meetings31:10 - 33:36 Opt-In vs. Opt-Out: Which is Better?33:37 - 37:47 Getting Started with Cold Email Outreach37:48 - 38:25 Reach out to Adam38:26 - 38:54 Thank you so much, Adam! Share this podcast, give us a review, and enjoy your marketing journey!38:55 - 39:42 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#EmailMarketing #ColdEmail #MarketingEssentialsMoment #ColdEmailCampaign #EmailMarketingTools #FreshMarketingStrategy #MarketingTips #EmailMarketingTips #Entrepreneurship #Sales #BusinessGrowth