Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Christine Blosdale is known as the Expert Authority Coach and is a five-time #1 best-selling author, award-winning media personality, and the host of the Expert Authority Coach Podcast.With over 25 years of experience in personal branding and magnetic marketing, Christine has helped countless entrepreneurs, coaches, authors, and thought leaders get seen, trusted, and paid for what they already know.A former content creator for powerhouses like America Online, Microsoft, Christine brings her signature blend of media savvy and marketing magic to everything that she does. Her coaching style is simple, easy, and fun, and most importantly, effective.Her mission is simple, to help you get seen, trusted, and paid as the go-to expert in your space.And as a business coach for women, Christine specializes in helping entrepreneurs in the 35 to 65-year-old demographic move from being a best-kept secret to a category of one.00:00 - 00:19 "If you're a content creator, this is so important to you because, you know, comedians are just like our canary in the mine, our dog in the fight. They don't have any special advantages or position than any of the rest of us. So what happens to them gives us a sense of what's going to happen to us. How freely you can swing your arms in the area of free speech.” — 00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 01:45 About Christine01:46 - 06:57 Marketing Essentials Moment: One-to-many marketing benefits06:58 - 08:00 Welcome to the show, Christine!08:01 - 14:00 Importance of collaborations for entrepreneurs14:01 - 18:54 AOL's impact on communication18:55 - 21:49 The power of your voice21:50 - 24:27 Podcasting for healing professionals24:28 - 26:32 Personal branding26:33 - 27:07 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 27:08 - 32:39 Health, wealth, and love32:40 - 36:28 Energy exchange in relationships36:29 - 40:16 The expert authority code40:17 - 41:00 Free consultation with Christine - expertauthoritycoach.com41:01 - 41:26 Thank you so much, Christine! Share this podcast, give us a review, and enjoy your marketing journey!41:27 - 42:18 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#ExpertAuthority #PersonalBranding #MarketingEssentialsMoment #Collaborations #Clarity #Ownership #Delivery #Elevation #FreshMarketingStrategy #MarketingTips #Entrepreneurship

George Swetlitz is the Co-Founder of RightResponse AI, a reputation management platform designed to help location-based businesses drive customer growth. RightResponse AI uses advanced AI to help businesses grow through better review management, deeper review insights, and a stronger understanding of the competitive environment—all focused on driving customer acquisition and retention. George’s approach to AI is grounded in operational experience, with a focus on creating practical solutions that deliver measurable results.Before launching RightResponse AI, George led Alpaca Audiology, scaling the retail healthcare company to over 220 locations nationwide. He began his career in consumer goods at Sara Lee Corporation, later advising businesses on earnings improvement and operations strategy. A graduate of Harvard Business School, George is a seasoned operator who understands how to grow organizations both organically and through smart systems. His expertise lies at the intersection of applied AI, customer acquisition, and local marketing always with a focus on results, not theory.00:00 - 00:43 “Our point of differentiation from other review management platforms is we add interesting things about the business into the response. So most AI review platforms parrot back what's in the review. I liked the burgers and hated the fries. Well, we're glad you loved the burgers and we're disappointed you didn't like the fries. What we'll say is we're glad you liked the burgers. We work with this farm in Colorado, ranch in Colorado that has grain-fed beef. We've been working with them for 25 years. We build on the review. We say something in that response that wasn't in the review that gives the business personality.” — George Swetlitz00:44 - 01:01 Welcome to Peppershock Media’s Marketing Expedition Podcast01:02 - 02:57 George’s Background02:58 - 08:28 Marketing Essentials Moment: AI summary search results08:29 - 10:29 Welcome to the show, George!10:30 - 12:29 Generating Reviews with AI12:30 - 14:59 Case Study: Restaurant Success Story15:00 - 17:59 Personalization in Review Responses18:00 - 20:59 Sentiment Analysis in Reviews21:00 - 22:32 Handling Negative Reviews22:33 - 23:08 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 23:09 - 26:59 Notifications for New Reviews27:00 - 29:59 Increasing Review Volume30:00 - 32:59 Integration with Other Tools33:00 - 36:29 Future of Review Management36:30 - 37:56 Reach out to George37:57 - 38:19 Thank you so much, George! Share this podcast, give us a review, and enjoy your marketing journey!38:20 - 39:07 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#ReviewManagement #ContentMarketing #CaseStudies #MarketingEssentialsMoment #SearchResults #Personalization #Branding #CustomerAcquisition #FreshMarketingStrategy #MarketingTips #AITools #CustomerRetention

Lee Densmer is a content marketing strategist who helps B2B teams fix the costly content breakdowns that stall revenue growth. After analyzing more than two dozen established content programs, she identified 40 recurring issues that consistently sabotage performance—and literally wrote the book on how to solve them. With 20 years of experience in B2B marketing, Lee created an efficient 3x5 content strategy to simplify content marketing, helping busy teams do more with less while finally seeing results. Known for her straight talk and clarity-first approach, she gives marketing leaders the tools to cut through complexity, reduce stress, and build content engines that drive growth.00:00 - 00:20 "So often when I go into a content program there's a person, a leader often, who wants to do something different every week. They want to experiment, they want to pivot, they want to try something new and that is a terrible idea. You make these decisions once and please stick with it for at least six months so you'll know if it worked or not.” — Lee Densmer00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 - 01:34 Lee’s Background01:35 - 05:02 Marketing Essentials Moment: AI in Business05:03 - 06:34 Welcome to the show, Lee06:35 - 08:07 Memorable Travel Experiences08:08 - 10:39 Diving into Content Marketing10:40 - 12:30 The Content Audit Process12:31 - 14:28 Foundational Decisions for Content Programs14:29 - 16:03 Balancing Team Capacity with Content Goals16:14 - 18:38 The Value of Transcription Tools18:39 - 20:43 Overview of Lee's Book “Content Simplified, The Biggest B2B Content Marketing Mistakes and How to Fix Them” - https://leedensmer.com/book/20:44 - 24:30 The Three by Five Framework24:31 - 26:07 Optimizing for AI and Search Engines26:08 - 26:44 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 26:45 - 29:14 Recommended AI Tools for Content Marketing29:15 - 33:25 Teaching AI Responsibly in Academia33:26 - 36:01 Integrating AI into Marketing Strategies36:02 - 39:15 Case Study: Transforming a Content Program39:16 - 42:25 The Impact of Email Newsletters42:26 - 43:15 Reach out to Lee43:16 - 43:39 Final Thoughts and Key Takeaways43:40 - 44:03 Thank you so much, Lee! Share this podcast, give us a review, and enjoy your marketing journey!44:04 - 44:50 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#ContentCreation #ContentMarketing #CaseStudies #MarketingEssentialsMoment #AIinBusiness #ContentAudit #B2B #ContentProgram #EmailNewsletters #MarketingTips #AITools #AITrends

Seth Greene, founder and CEO of Market Domination LLC, is widely recognized as one of the nation’s leading authorities on growing businesses through what he calls “50 Dream Affiliates.” His company earned a spot on the Inc. 5000 list in 2023. A serial entrepreneur, Seth has launched four successful businesses and built a reputation for turning strategic partnerships into real, measurable growth. Seth is also the co-host of the *Sharkpreneur* podcast alongside *Shark Tank’s* Kevin Harrington. The award-winning show has been ranked as the #6 business podcast to listen to—and perhaps even higher by now! On top of that, Seth is a nine-time bestselling author and a sought-after voice in the media, with features and interviews on NBC News, CBS News, Forbes, Inc., and other major outlets. In addition, he is the only person in history to have been nominated three consecutive years for the prestigious GKIC Marketer of the Year Award.00:00 - 00:44 "I think that there are five principles to attracting new customers like magic to your business. I think the really short version of what they are is number one, who's your target market and how laser-focused, micro-niche-specific can you get? Where do they hang out? Where are you going to reach them in an affordable, effective manner? Why should they do business with you as opposed to anyone else? Why are you different? What are you going to do for them? And then how are you going to communicate all of that to the right people in your target market in such a way that gets them to pay attention, raise their hand, say they're interested, and then go through a process so by the time they talk to you, they are pre-qualified, pre-interested, and predisposed to do business with you.” — Seth Greene00:45 - 01:02 Welcome to Peppershock Media’s Marketing Expedition Podcast01:03 - 02:05 About Seth02:06 - 07:42 Marketing Essentials Moment: Building Relationships as Revenue Channels07:43 - 08:55 Welcome to the show, Seth!08:56 - 10:34 Success Stories in Marketing10:35 - 12:04 Common Marketing Mistakes12:05 - 13:41 Innovative Marketing Techniques13:42 - 14:43 Ideal Client Profile14:44 - 15:28 Favorite Marketing Tools15:29 - 17:05 Recommended Resources and Readings17:06 - 17:41 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 17:42 - 18:48 Advice for Aspiring Entrepreneurs18:49 - 19:29 Future Plans and Projects19:30 - 20:36 Investment Strategies for Business Growth20:37 - 21:52 Current Challenges in Business21:53 - 29:42 Surprising Insights from Recent Experiences29:43 - 30:11 Reach out to Seth30:12 - 30:39 Thank you so much, Seth! Share this podcast, give us a review, and enjoy your marketing journey!30:40 - 31:26 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#MarketingTrends #MarketingTactics #IdealClient #MarketingEssentialsMoment #BuildingRelationships #RevenueChannels #MarketingTools #FreshMarketingStrategy #MarketingTips #BusinessGrowth #LeadGeneration

Adam Rosen is a world-traveling entrepreneur who sold his first tech startup in 2019. He currently leads eocworks.com, an email marketing agency helping startups, unicorns, and Fortune 500s generate sales through email. Having exited multiple businesses and led multimillion-dollar real estate developments, Adam now enjoys the freedom of building successful ventures while exploring the world’s most inspiring places.00:00 - 00:46 "Well, when it comes to email, there's no true silver bullet. Everyone's always looking for that one thing that's going to get you this amazing reply rate or meetings book or open rate or this or that. And the reality is it's about doing a bunch of things well that give you a one to three percent lift on each of those things. But at the end of the day, it still comes to what's the offer. Like, you know, the old saying, at least I did some real estate development and specifically land development. And one of the things you'd hear quite a bit is you can put lipstick on a pig, but at the end of the day, it's still a pig. So when it comes to marketing, it's like we can do our best to make any offer sound as good as possible. But at the end of the day, the offer is what the offer is.” — Adam Rosen00:47 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast01:05 - 02:08 Adam’s Background02:09 - 06:06 Marketing Essentials Moment: Cold Email Outreach06:07 - 08:08 Welcome to the show, Adam!08:09 - 10:08 Success Stories: Working with Big Brands10:09 - 14:00 Common Mistakes in Cold Email Outreach14:01 - 15:55 The Importance of Patience in Marketing15:56 - 18:12 Lead Generation and Newsletters18:13 - 23:10 Capturing First-Party Data Effectively23:11 - 23:48 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.23:49 - 27:37 Tools for Email Management27:38 - 29:06 Timeline for Setting Appointments29:07 - 31:09 Booking Meetings31:10 - 33:36 Opt-In vs. Opt-Out: Which is Better?33:37 - 37:47 Getting Started with Cold Email Outreach37:48 - 38:25 Reach out to Adam38:26 - 38:54 Thank you so much, Adam! Share this podcast, give us a review, and enjoy your marketing journey!38:55 - 39:42 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#EmailMarketing #ColdEmail #MarketingEssentialsMoment #ColdEmailCampaign #EmailMarketingTools #FreshMarketingStrategy #MarketingTips #EmailMarketingTips #Entrepreneurship #Sales #BusinessGrowth

Callie Zamzow is a fourth-generation leader of the Zamzow family of businesses, which includes Zamzows, a 92-year-old chain of garden and pet supply stores, Dynamite Specialty Products, a 44-year-old manufacturing and distribution company, and a diverse portfolio of real estate holdings. Rooted in tradition but driven by creativity, Callie brings curiosity, grit, and a deep appreciation for laughter to her leadership.00:00 - 00:42 "We think of our customer base, and we sort of segregate them a lot of times in ages, kind of where they are in the spectrum of life, because, you know, we're selling things for primarily homeowners, but we also sell things for people who are in apartments and that sort of thing. We think about who we're actually talking to. And that's become more and more difficult, I think, as the population is aging, and then we're having newcomers coming in, and the way that they are communicated, too, like how you actually reach these different people. And then even the tactic, you know, just a regular old radio ad works really, really well for one type of person. There's a whole genre of people who don't even listen to the radio anymore.” — Callie Zamzow00:43 - 01:00 Welcome to Peppershock Media’s Marketing Expedition Podcast01:01 - 01:56 About Callie01:57 - 15:36 Marketing Essentials Moment: Generational Marketing15:37 - 16:52 Welcome to the show!16:53 - 19:39 Family Business Legacy19:40 - 22:51 Transitioning Leadership in the Zamzow Family22:52 - 25:45 Marketing Shifts: Adapting to New Generations25:46 - 28:02 Product Range and Customer Engagement28:03 - 34:11 Community Engagement and Newcomer Outreach34:12 - 34:48 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 34:49 - 35:46 Seasonal Marketing Strategies and Events35:47 - 36:36 Leadership Dynamics: Working with Family36:37 - 43:02 Upcoming Initiatives and Product Launches43:03 - 48:16 Innovative Products: The Future of Zamzow's48:17 - 51:16 New Ways of Marketing51:17 - 54:02 Delegate to Elevate54:03 - 56:14 Visit Zamzows Lawn, Garden & Pet56:15 - 56:35 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!56:36 - 57:23 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#MarketingTips #GenerationalMarketing #Zamzos #FamilyBusiness #MarketingJourney #Podcast #FreshMarketingStrategy #MarketingTrends #Leadership #DelegatetoElevate #MarketingShifts

Justin Jantz helps leaders and organizations solve complex challenges, strengthen leadership capacity, and develop new ways of thinking that advance people, culture, and performance. Throughout his career—which spans commercial banking, coaching, officiating, teaching, and civic and nonprofit governance—Justin has partnered with teams and individuals across sectors to unlock greater impact and achieve better outcomes. Today, Justin is transitioning into organizational strategy and leadership consulting, bringing a grounded perspective shaped by real-world execution, intentional leadership, and a people-centered approach. His philosophy is rooted in the belief that people development is organizational development, and that sustainable growth requires both strategic insight and relational intelligence.Justin is passionate about leveraging assessments, coaching, and collaborative frameworks to help individuals and teams navigate change, strengthen culture, and expand their leadership impact.00:00 - 00:46 "I got offered an opportunity to go and to learn about banking. And I knew nothing about banking at that time. And I'd been recruiting. And I'd built some skills that could potentially come over to banking. Game planning and that kind of strategy and the preparation that goes into a week. A lot of blocking. Blocking and tackling. A lot of fundamental, you know, things that are just, like, good sound fundamentals are applicable across the board.” — Justin Jantz00:00 - 01:05 Welcome to Peppershock Media’s Marketing Expedition Podcast01:04 - 02:19 About Justin02:20 - 06:51 Marketing Essentials Moment: Business Athlete Coach06:52 - 11:25 Welcome to the show, Justin!11:26 - 15:16 Entering the Banking World15:17 - 16:54 Insights in Banking16:55 - 18:24 Journey into Leadership Consulting18:25 - 20:01 The Complete Leader Program20:02 - 23:44 The Importance of Coaching in Business23:45 - 24:20 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 24:21 - 25:10 Marketing Journey with Price Associates25:11 - 29:21 Building Relationships and Networking29:22 - 32:07 Success and Fulfillment in Coaching32:08 - 35:36 Understanding DISC Assessments35:37 - 39:58 Connecting with Potential Clients39:59 - 46:06 Strategic Advising46:07 - 49:24 Reach out to Justin49:25 - 49:58 Thank you so much, Justin! Share this podcast, give us a review, and enjoy your marketing journey!49:59 - 50:45 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#Leadership #Coaching #BusinessAthlete #TeamDynamics #OrganizationalDevelopment #PoderificStudio #MarketingEssentialsMoment #LeadershipDevelopment #LeadershipCoaching #Marketing #WordofMouthMixer

Mark Mallchok is the Principal & Chief Event Strategist at Brella Productions, which he co-founded in 1992. A veteran event producer and video director, he has spent more than 30 years creating high-impact corporate meetings and global events for Fortune 100 clients. With a background in theater and film, Mark specializes in audience engagement and designing face-to-face, virtual, and hybrid experiences that support business goals and elevate attendee connection.00:00 - 00:25 "This is something that most people putting on events forget, but like the connections and the camaraderie and the moments and those people that you meet and then continue on relationships with, that's the reason we're there. And unfortunately, most of the time we try to cram way too much content into our programs and we don't give enough breathing room and opportunity for people to meet each other.” — Mark Mallchok00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast00:45 - 02:28 Mark’s Background02:29 - 10:41 Marketing Essentials Moment: Post-event follow-up10:42 - 12:51 Welcome to the show, Mark!12:52 - 15:27 Transitioning to Corporate Events15:28 - 17:03 Recent Projects and Client Experiences17:04 - 22:10 Engaging Audiences with Technology22:11 - 24:12 The Power of Storytelling in Presentations24:13 - 26:47 The F Word: Follow-Up26:48 - 27:22 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 27:23 - 32:14 The Challenge of Information Overload32:15 - 36:06 Creating Engaging Presentations36:07 - 42:20 Tips for Memorizing Presentations42:21 - 48:03 Success During the Pandemic: Virtual Events48:04 - 53:11 The Impact of Virtual Participation on Events53:12 - 55:28 Reach out to Mark55:29 - 56:05 Thank you so much, Mark! Share this podcast, give us a review, and enjoy your marketing journey!56:06 - 56:52 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#CorporateEvents #VisualStorytelling #VirtualEvents #MarketingEssentialsMoment #FollowUp #HybridExperiences #AudienceParticipation #Networking #FreshMarketingStrategy #MarketingTips #EngagingPresentations