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Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast
Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century!
00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell
00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
00:37 - 01:53 Sean’s Bio
01:54 - 08:38 Marketing Essentials Moment: Art of Audio
08:39 - 12:05 Welcome to the show, Sean!
12:06 - 17:46 Memorable Projects and Campaigns
17:47 - 20:47 Types of Market Research and Their Applications
20:48 - 25:00 Recruiting Participants for Market Research
25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research
30:18 - 34:15 Differences Between Quantitative and Qualitative Insights
35:17 - 41:54 Advice for B2B Companies Considering Market Research
41:55 - 44:44 Adopting to Gen AI
44:45 - 49:44 Advice for Students Learning Market Research
49:45 - 52:26 Quantitative Survey and Data
52:27 - 56:17 Emerging AI Trends
56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/
57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey!
58:28 - 59:14 Join the Marketing Expedition Community today!
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#MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends
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228. Navigating Free Speech in the World of Content Creation with Carl Unegbu | Marketing Expedition Podcast
45:33||Ep. 228Carl Unegbu is a New York attorney, editor of the Comedy Beat website, and author of the popular blog O'Carl's Law, which explores the intersection of comedy and law. He also hosted Comedy Dialogue, a quarterly forum in Manhattan that combined stand-up performances with engaging panel discussions. In his new book, Comedy Goes to Court: When People Stop Laughing and Start Fighting, Carl provides essential guidance for comedy professionals, helping them avoid disputes, contractual errors, and behaviors that could lead to costly lawsuits. He also tackles the critical question of how far comedians can go while staying protected under the First Amendment.00:00 - 00:18 " If you're a content creator, this is so important to you because, you know, comedians are just like our canary in the mine, our dog in the fight. They don't have any special advantages or position than any of the rest of us. So what happens to them gives us a sense of what's going to happen to us. How freely you can swing your arms in the area of free speech.” — Carl Unegbu00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 02:46 Carl’s Background02:47 - 08:17 Marketing Essentials Moment: How to Market an Event08:18 - 10:20 Welcome to the show, Carl!10:21 - 15:02 Book Development: From Blog to Book15:03 - 18:29 Legal Boundaries: Free Speech and Defamation18:30 - 25:22 Case Studies25:23 - 28:02 Cultural Sensitivity28:03 - 29:02 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.29:03 - 33:08 Strategic Lawsuits33:09 - 37:00 Free Speech in America: Legal Protections37:01 - 39:02 Parodies: Legal Protections and Impact39:03 - 41:09 AI and Content Creation: Emerging Legal Issues41:10 - 43:07 Book Availability: How to Get “Comedy Goes to Court”43:08 - 43:58 Reach out to Carl43:59 - 44:47 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey!44:48 - 45:33 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#ContentCreation #ContentMarketing #CaseStudies #MarketingEssentialsMoment #EventMarketing #FreeSpeech #LegalProtections #BooDevelopment #FreshMarketingStrategy #MarketingTips #AITools #AITrends226. Marketing Strategies in a Zero-Click Environment with Lorraine Ball | Marketing Expedition Podcast
57:35||Ep. 226After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words.00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:35 Lorraine’s Background01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing09:46 - 12:05 Lorraine, welcome to the show!12:06 - 14:00 Three Key Elements for a Marketing Plan14:01 - 15:39 Identifying Your Customer15:40 - 17:39 Understanding Your Competitors17:40 - 20:11 Defining Your Marketing Objectives20:12 - 28:24 Success Story28:25 - 29:10 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!29:11 - 36:00 Encouraging User Engagement and Content Creation36:01 - 39:00 The Power of Contests for User-Generated Content39:01 - 42:02 Understanding Zero Click Strategies42:03 - 44:39 Creating Engaging Short-Form Content44:40 - 50:58 The Importance of Direct Messaging for Links50:59 - 55:24 Advice for Students Entering the Workforce55:25 - 55:49 How to connect with Lorraine (https://www.linkedin.com/in/lorraineball/)55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey!56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com#MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney225. Get Speaking Gigs Now with Leisa Reid | Marketing Expedition Podcast
01:00:32||Ep. 225As the founder of Get Speaking Gigs Now and the CEO of the International Speaker Network, Leisa trains entrepreneurs how to use public speaking as a SOUL-FILLING business growth strategy. As a self-proclaimed “Talk Doula,” she facilitates the birth of new talks all around the world in her “Get Your Talk Ready to Rock” sessions.It is her mission to collaborate with her clients so they can quickly and easily create their talks and deliver them to audiences that are a right fit. Leisa has booked and delivered over 600 speaking engagements, is a 7-time author, podcast host, and was awarded an Honorary Doctorate.00:00 - 00:31 "People who are terrified of speaking usually are not calling me. But a lot of times what I have found is that there's a certain amount of people who've always dreamed of doing it, but maybe just didn't have the opportunity or they didn't believe they could do it, didn't know how they could get started. And now with Facebook Live and YouTube videos and virtual meetings, there's just so many ways that you can get out there. It's more accessible than it was maybe in the 80s or the 90s or even the early 2000s. Now anyone can do it.” — Leisa Reid00:32 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast00:51 - 02:09 Leisa’s Bio02:10 - 18:55 Marketing Essentials Moment: Social Media Listening Tools18:56 - 21:39 Welcome to the show, Leisa!21:40 - 22:45 Benefits of becoming a speaker22:46 - 24:53 Overcoming speaking fears24:54 - 32:23 Speaking gig pipeline creation32:24 - 34:08 Finding speaking opportunities effectively34:09 - 35:00 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!35:01 - 39:25 International Speaker Network benefits (https://ispeakernetwork.com/)39:26 - 43:37 Speaker soulmate system43:38 - 46:19 Warm market approach for speaking46:20 - 49:52 Negotiating speaking fees effectively49:53 - 56:11 Author vs. Speaker Debate56:12 - 58:10 Clear and easy communication58:11 - 58:56 Get free speaking tips: getspeakinggigsnow.com/tips58:57 – 59:38 Thank you so much, Leisa! Share this podcast, give us a review, and enjoy your marketing journey!59:39 – 1:00:25 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#PublicSpeaking #GetSpeakingGigsNow #SocialMediaListeningTools #MarketingEssentialsMoment #EntrepreneurJourney #SpeakingEngagements #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #SpeakYourTruth #SpeakingOpportunities #MarketingTips #Entrepreneur #SpeakingGigs224. The Great 8 Pillars of ROI-Driven Marketing with Chris Peer | Marketing Expedition Podcast
59:34||Ep. 224Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow. Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices.00:00 - 00:16 "We always started with strategy first. We believed that jumping straight into marketing tactics never works. And usually when I'm talking to a prospect that's working with a current agency or had fired their previous agency, it was because they jumped straight into tactics and the tactics weren't delivering.” — Chris Peer00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 02:06 Chris’ Bio02:07 - 12:43 Marketing Essentials Moment: SEO, SEM, Paid and Organic Channels12:44 - 15:03 Welcome to the show, Chris!15:04 - 19:00 Success Story: Saving a Client's Business19:01 - 20:0 The Great Eight Pillars of ROI-Driven Marketing20:01 - 21:28 Pillar 1: Goals, KPIs, and Industry Benchmarks21:29 - 22:53 Pillar 2: Value Proposition, Messaging, and Branding22:54 - 24:13 Pillar 3: Marketing Strategy24:14 - 25:47 Pillar 4: Marketing Team Structure25:48 - 27:58 Pillar 5: The Almighty Website27:59 - 31:16 Pillar 6: Analytics and Reporting31:17 - 34:00 Pillar 7: Tech Stack34:01 - 35:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio35:06 - 37:48 Pillar 8: Templates and Guides37:49 - 43:06 Importance of Long-Term Strategy43:07 - 48:49 Assessing and Improving Value Proposition48:50 - 54:36 Enhancing the Almighty Website54:00 - 57:08 The Great 8 Pillars: ROI-Driven Marketing Book57:09 – 58:47 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey! 58:48 – 59:34 Join the Marketing Expedition Community today!#B2BMarketing #ROI #ReturnOnInvestment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #WebDesign #SEO #SearchEngineOptimization #SEM #SearchEngineMarketing223. Growing Your Brand and Showing Up Authentically with Kristen Fields | Marketing Expedition Podcast
48:08||Ep. 223Kristen Fields is an award-winning portrait photographer based in Boise, Idaho. She has photographed professionally since graduating from Brooks Institute of Photography in 2006 with a BA in Professional Photography. She specializes in contemporary portraiture, boudoir, and personal branding, valuing the relationships she builds with her clients. She prides herself on creating images of her clients that show them who they truly are and how their people see them.00:00 - 00:18 "I think now there's such a trend even in marketing, you and I have talked about this before, where it's you have to show up authentically now. And how can you say that you're doing that if you're not out there too? And I have to, I'm speaking to myself right now so much. Because even as a photographer, I get uncomfortable.” — Kristen Fields00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 01:18 Kristen’s Bio01:19 - 14:55 Marketing Essentials Moment: Rise of the Machine, the AI Generated Content14:56 - 16:50 Welcome to the show, Kristen!16:51 - 20:12 40 Over 40 Project20:13 - 23:00 Personal Branding and Empowerment23:01 - 26:08 Importance of Authenticity in Personal Branding26:09 - 31:56 Building Relationships and Networking31:57 - 32:41 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!32:42 - 34:47 Kristen’s Teaching Experience34:48 - 37:04 Generating Buzz and Building a Loyal Client Base37:05 - 40:40 Future Plans and New Projects40:41 - 45:39 Balancing Work and Personal Life45:40 - 46:30 Reach out to Kristen46:31 – 47:21 Thank you so much, Kristen! Share this podcast, give us a review, and enjoy your marketing journey! 47:22 – 48:08 Join the Marketing Expedition Community today!#PersonalBranding #Branding #BrandGrowth #Authenticity #Podcast #Photography #KristenFieldsPhotography #MarketingTips #CommunityBuilding #BusinessGrowth #SuccessStory #BuildingRelationships #FreshMarketingStrategy222. Cultivate Your Inbox: How to Elevate Your Email Marketing with Jesse Navarro | Marketing Expedition Podcast
01:09:29||Ep. 222Jesse Navarro is the founder of Cultivate Inbox, where he manages the delivery of 20 to 30 million emails each month. Specializing in client email automation and lead generation, Jesse has worked with industry leaders like Tai Lopez, Sam Ovens, Consulting.com, Pace Morby, Jamil Damji, NewReach Education, Sean Vosler, and Joshua Earp. He’s even written video sales scripts for Kevin Harrington, the original Shark from Shark Tank. Jesse helps businesses book more appointments, assists marketing teams in converting MQLs to SQLs, and uses cutting-edge technology to ensure top-notch email deliverability, driving measurable results for his clients.00:00 - 00:16 "If you have an email service provider like ActiveCampaign or HubSpot, you're paying for those active accounts. And if half of them aren't even open up your emails over 120 days, you’re paying for literally nothing. So you might as well just remove them and do something else with them.” — Jesse Navarro00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 02:24 Jesse’s Background02:25 - 08:35 Marketing Essentials Moment: Drone Photography and Videography08:36 - 12:26 Welcome to the show, Jesse!12:27 - 16:01 Fun Fact: Jesse’s Pokemon Championship16:02 - 20:37 Involving Kids in Business20:38 – 25:10 Hiring and Managing People25:11 - 33:04 Building a Legacy33:05 - 40:05 Business Journey and Failures40:06 - 46:17 Finding Trends and Opportunities46:18 - 49:45 Segmenting Email List49:46 - 53:55 Personalization53:56 - 54:46 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.54:47 - 57:54 Strategy for Email Deliverability 57:55 – 1:03:23 Tactics in Growing Email List 1:03:24 – 1:05:44 Reach out to Jesse at cultivateinbox.com1:05:45 – 1:05:15 Launching “The Boise Hustle Podcast”1:05:16 – 1:08:42 Thank you so much, Jesse! Share this podcast, give us a review, and enjoy your marketing journey! 1:08:43 – 1:09:29 Join the Marketing Expedition Community today!221. Why Branding Isn't Marketing with Karley Cunningham | Marketing Expedition Podcast
01:02:44||Ep. 221Karley Cunningham is a creative strategist and growth accelerator, and she takes businesses from overcrowded spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of Big Bold Brand, Karley, helps agencies, innovators, and changemakers accelerate the growth, impact, profit, and sustainability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract the right fit clients, and outpace their competitors, and charge a premium.00:00 - 00:30 "When you understand that brand is everything that you do. It's what people say about you when you're not in the room. It's not about your logo and your colors and your jingle or your tagline or your slogan or all these catchy things that we, you know, the, the Mad Men days they did to make an accessible and make them think that we're really smart and do these things. No, no, no. The practical tools that you need to create a great brand is synonymous with the tools you need to create a great business. If you don't have those in place, your business isn't set up for success.” — Karley Cunningham00:31 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast00:51 - 01:45 Karley’s Bio01:46 - 08:35 Marketing Essentials Moment: Importance of Case Studies08:36 - 12:55 Welcome to the show, Karley!12:56 - 17:08 Transition from Agency World to Consulting17:09 - 23:50 Interconnection of Business and Brand Strategy23:51 - 30:13 Pivoting During Crisis30:14 - 33:25 Importance of Investing in Branding33:26 - 34:15 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.34:16 - 37:59 Overview of the Surefire Method™38:00 - 41:03 Building a Brand from the Inside Out41:04 - 42:19 Positioning Elements in Branding42:20 - 47:40 Long Tail Equation for Measuring Branding Success47:41 - 52:40 Building Trust52:41 - 57:57 Ideal Clients57:00 – 1:01:25 Reach out to Karley!1:01:26 – 1:01:57 Thank you so much, Karley! Share this podcast, give us a review, and enjoy your marketing journey! 1:01:58 – 1:02:44 Join the Marketing Expedition Community today!#Podcast #Branding #BusinessStrategy #SurefireMethod #BigBoldBrandIn #BusinessGrowth #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #CustomerFocus #CustomerJourney #CaseStudy #MarketingJourney220. Understanding Buyer Personas and Buying Insights with Jim Kraus | Marketing Expedition Podcast
39:47||Ep. 220Jim Kraus is the president of Buyer Persona Institute (BPI), and it's a leading authority on Buyer personas and buying insights. In addition to his work at BPI, Jim is also an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book, Buyer Personas with BPI Founder Adele Rivela. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.00:00 - 00:19 "If you know some information about the CIO, for example, if you sell tech products, if you know their priorities and their goals and their demographics, that's only helpful to a point. What you really want to know is what are the drivers, and the fears, and concerns, and buyer's journey path that people take. And that's how we define a buyer persona.” — Jim Kraus00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 01:13 Jim’s Background01:14 - 05:50 Marketing Essentials Moment: SMT (Satellite Media Tour)05:51 - 07:20 Jim, welcome to the show!07:21 - 12:58 Five Rings of Buying Insight12:59 - 15:14 Methodology for Developing Buyer Persona15:15 - 19:59 Using Buyer Insights for Marketing and Sales20:00 - 22:47 Integrating AI and Human Intelligence22:48 - 23:37 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.23:38 - 24:50 Empower Your B2B Marketing with Insightful Buyer Personas. Visit Buyer Personal Institute - https://buyerpersona.com/24:51 - 29:03 Importance of Empathy in Marketing29:04 - 32:14 Industry Resources and Tools32:15 - 36:44 Understanding Customer Inaction36:45 - 37:28 Importance of Customer Retention37:29 - 38:38 Final Thoughts and Summary38:39 – 39:00 Thank you so much, Jim! Share this podcast, give us a review, and enjoy your marketing journey! 39:01 – 39:47 Join The Marketing Expedition Community today! - themarketingexpedition.com#MarketingPodcast #BuyerPersona #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #BuyerInsights #PodcastLife #CustomerFocus #CustomerJourney #SalesStrategy #MarketingJourney