Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Seth Greene, founder and CEO of Market Domination LLC, is widely recognized as one of the nation’s leading authorities on growing businesses through what he calls “50 Dream Affiliates.” His company earned a spot on the Inc. 5000 list in 2023. A serial entrepreneur, Seth has launched four successful businesses and built a reputation for turning strategic partnerships into real, measurable growth. Seth is also the co-host of the *Sharkpreneur* podcast alongside *Shark Tank’s* Kevin Harrington. The award-winning show has been ranked as the #6 business podcast to listen to—and perhaps even higher by now! On top of that, Seth is a nine-time bestselling author and a sought-after voice in the media, with features and interviews on NBC News, CBS News, Forbes, Inc., and other major outlets. In addition, he is the only person in history to have been nominated three consecutive years for the prestigious GKIC Marketer of the Year Award.00:00 - 00:44 "I think that there are five principles to attracting new customers like magic to your business. I think the really short version of what they are is number one, who's your target market and how laser-focused, micro-niche-specific can you get? Where do they hang out? Where are you going to reach them in an affordable, effective manner? Why should they do business with you as opposed to anyone else? Why are you different? What are you going to do for them? And then how are you going to communicate all of that to the right people in your target market in such a way that gets them to pay attention, raise their hand, say they're interested, and then go through a process so by the time they talk to you, they are pre-qualified, pre-interested, and predisposed to do business with you.” — Seth Greene00:45 - 01:02 Welcome to Peppershock Media’s Marketing Expedition Podcast01:03 - 02:05 About Seth02:06 - 07:42 Marketing Essentials Moment: Building Relationships as Revenue Channels07:43 - 08:55 Welcome to the show, Seth!08:56 - 10:34 Success Stories in Marketing10:35 - 12:04 Common Marketing Mistakes12:05 - 13:41 Innovative Marketing Techniques13:42 - 14:43 Ideal Client Profile14:44 - 15:28 Favorite Marketing Tools15:29 - 17:05 Recommended Resources and Readings17:06 - 17:41 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 17:42 - 18:48 Advice for Aspiring Entrepreneurs18:49 - 19:29 Future Plans and Projects19:30 - 20:36 Investment Strategies for Business Growth20:37 - 21:52 Current Challenges in Business21:53 - 29:42 Surprising Insights from Recent Experiences29:43 - 30:11 Reach out to Seth30:12 - 30:39 Thank you so much, Seth! Share this podcast, give us a review, and enjoy your marketing journey!30:40 - 31:26 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#MarketingTrends #MarketingTactics #IdealClient #MarketingEssentialsMoment #BuildingRelationships #RevenueChannels #MarketingTools #FreshMarketingStrategy #MarketingTips #BusinessGrowth #LeadGeneration

Adam Rosen is a world-traveling entrepreneur who sold his first tech startup in 2019. He currently leads eocworks.com, an email marketing agency helping startups, unicorns, and Fortune 500s generate sales through email. Having exited multiple businesses and led multimillion-dollar real estate developments, Adam now enjoys the freedom of building successful ventures while exploring the world’s most inspiring places.00:00 - 00:46 "Well, when it comes to email, there's no true silver bullet. Everyone's always looking for that one thing that's going to get you this amazing reply rate or meetings book or open rate or this or that. And the reality is it's about doing a bunch of things well that give you a one to three percent lift on each of those things. But at the end of the day, it still comes to what's the offer. Like, you know, the old saying, at least I did some real estate development and specifically land development. And one of the things you'd hear quite a bit is you can put lipstick on a pig, but at the end of the day, it's still a pig. So when it comes to marketing, it's like we can do our best to make any offer sound as good as possible. But at the end of the day, the offer is what the offer is.” — Adam Rosen00:47 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast01:05 - 02:08 Adam’s Background02:09 - 06:06 Marketing Essentials Moment: Cold Email Outreach06:07 - 08:08 Welcome to the show, Adam!08:09 - 10:08 Success Stories: Working with Big Brands10:09 - 14:00 Common Mistakes in Cold Email Outreach14:01 - 15:55 The Importance of Patience in Marketing15:56 - 18:12 Lead Generation and Newsletters18:13 - 23:10 Capturing First-Party Data Effectively23:11 - 23:48 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.23:49 - 27:37 Tools for Email Management27:38 - 29:06 Timeline for Setting Appointments29:07 - 31:09 Booking Meetings31:10 - 33:36 Opt-In vs. Opt-Out: Which is Better?33:37 - 37:47 Getting Started with Cold Email Outreach37:48 - 38:25 Reach out to Adam38:26 - 38:54 Thank you so much, Adam! Share this podcast, give us a review, and enjoy your marketing journey!38:55 - 39:42 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#EmailMarketing #ColdEmail #MarketingEssentialsMoment #ColdEmailCampaign #EmailMarketingTools #FreshMarketingStrategy #MarketingTips #EmailMarketingTips #Entrepreneurship #Sales #BusinessGrowth

Callie Zamzow is a fourth-generation leader of the Zamzow family of businesses, which includes Zamzows, a 92-year-old chain of garden and pet supply stores, Dynamite Specialty Products, a 44-year-old manufacturing and distribution company, and a diverse portfolio of real estate holdings. Rooted in tradition but driven by creativity, Callie brings curiosity, grit, and a deep appreciation for laughter to her leadership.00:00 - 00:42 "We think of our customer base, and we sort of segregate them a lot of times in ages, kind of where they are in the spectrum of life, because, you know, we're selling things for primarily homeowners, but we also sell things for people who are in apartments and that sort of thing. We think about who we're actually talking to. And that's become more and more difficult, I think, as the population is aging, and then we're having newcomers coming in, and the way that they are communicated, too, like how you actually reach these different people. And then even the tactic, you know, just a regular old radio ad works really, really well for one type of person. There's a whole genre of people who don't even listen to the radio anymore.” — Callie Zamzow00:43 - 01:00 Welcome to Peppershock Media’s Marketing Expedition Podcast01:01 - 01:56 About Callie01:57 - 15:36 Marketing Essentials Moment: Generational Marketing15:37 - 16:52 Welcome to the show!16:53 - 19:39 Family Business Legacy19:40 - 22:51 Transitioning Leadership in the Zamzow Family22:52 - 25:45 Marketing Shifts: Adapting to New Generations25:46 - 28:02 Product Range and Customer Engagement28:03 - 34:11 Community Engagement and Newcomer Outreach34:12 - 34:48 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 34:49 - 35:46 Seasonal Marketing Strategies and Events35:47 - 36:36 Leadership Dynamics: Working with Family36:37 - 43:02 Upcoming Initiatives and Product Launches43:03 - 48:16 Innovative Products: The Future of Zamzow's48:17 - 51:16 New Ways of Marketing51:17 - 54:02 Delegate to Elevate54:03 - 56:14 Visit Zamzows Lawn, Garden & Pet56:15 - 56:35 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!56:36 - 57:23 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#MarketingTips #GenerationalMarketing #Zamzos #FamilyBusiness #MarketingJourney #Podcast #FreshMarketingStrategy #MarketingTrends #Leadership #DelegatetoElevate #MarketingShifts

Justin Jantz helps leaders and organizations solve complex challenges, strengthen leadership capacity, and develop new ways of thinking that advance people, culture, and performance. Throughout his career—which spans commercial banking, coaching, officiating, teaching, and civic and nonprofit governance—Justin has partnered with teams and individuals across sectors to unlock greater impact and achieve better outcomes. Today, Justin is transitioning into organizational strategy and leadership consulting, bringing a grounded perspective shaped by real-world execution, intentional leadership, and a people-centered approach. His philosophy is rooted in the belief that people development is organizational development, and that sustainable growth requires both strategic insight and relational intelligence.Justin is passionate about leveraging assessments, coaching, and collaborative frameworks to help individuals and teams navigate change, strengthen culture, and expand their leadership impact.00:00 - 00:46 "I got offered an opportunity to go and to learn about banking. And I knew nothing about banking at that time. And I'd been recruiting. And I'd built some skills that could potentially come over to banking. Game planning and that kind of strategy and the preparation that goes into a week. A lot of blocking. Blocking and tackling. A lot of fundamental, you know, things that are just, like, good sound fundamentals are applicable across the board.” — Justin Jantz00:00 - 01:05 Welcome to Peppershock Media’s Marketing Expedition Podcast01:04 - 02:19 About Justin02:20 - 06:51 Marketing Essentials Moment: Business Athlete Coach06:52 - 11:25 Welcome to the show, Justin!11:26 - 15:16 Entering the Banking World15:17 - 16:54 Insights in Banking16:55 - 18:24 Journey into Leadership Consulting18:25 - 20:01 The Complete Leader Program20:02 - 23:44 The Importance of Coaching in Business23:45 - 24:20 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 24:21 - 25:10 Marketing Journey with Price Associates25:11 - 29:21 Building Relationships and Networking29:22 - 32:07 Success and Fulfillment in Coaching32:08 - 35:36 Understanding DISC Assessments35:37 - 39:58 Connecting with Potential Clients39:59 - 46:06 Strategic Advising46:07 - 49:24 Reach out to Justin49:25 - 49:58 Thank you so much, Justin! Share this podcast, give us a review, and enjoy your marketing journey!49:59 - 50:45 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#Leadership #Coaching #BusinessAthlete #TeamDynamics #OrganizationalDevelopment #PoderificStudio #MarketingEssentialsMoment #LeadershipDevelopment #LeadershipCoaching #Marketing #WordofMouthMixer

Mark Mallchok is the Principal & Chief Event Strategist at Brella Productions, which he co-founded in 1992. A veteran event producer and video director, he has spent more than 30 years creating high-impact corporate meetings and global events for Fortune 100 clients. With a background in theater and film, Mark specializes in audience engagement and designing face-to-face, virtual, and hybrid experiences that support business goals and elevate attendee connection.00:00 - 00:25 "This is something that most people putting on events forget, but like the connections and the camaraderie and the moments and those people that you meet and then continue on relationships with, that's the reason we're there. And unfortunately, most of the time we try to cram way too much content into our programs and we don't give enough breathing room and opportunity for people to meet each other.” — Mark Mallchok00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast00:45 - 02:28 Mark’s Background02:29 - 10:41 Marketing Essentials Moment: Post-event follow-up10:42 - 12:51 Welcome to the show, Mark!12:52 - 15:27 Transitioning to Corporate Events15:28 - 17:03 Recent Projects and Client Experiences17:04 - 22:10 Engaging Audiences with Technology22:11 - 24:12 The Power of Storytelling in Presentations24:13 - 26:47 The F Word: Follow-Up26:48 - 27:22 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 27:23 - 32:14 The Challenge of Information Overload32:15 - 36:06 Creating Engaging Presentations36:07 - 42:20 Tips for Memorizing Presentations42:21 - 48:03 Success During the Pandemic: Virtual Events48:04 - 53:11 The Impact of Virtual Participation on Events53:12 - 55:28 Reach out to Mark55:29 - 56:05 Thank you so much, Mark! Share this podcast, give us a review, and enjoy your marketing journey!56:06 - 56:52 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#CorporateEvents #VisualStorytelling #VirtualEvents #MarketingEssentialsMoment #FollowUp #HybridExperiences #AudienceParticipation #Networking #FreshMarketingStrategy #MarketingTips #EngagingPresentations

Chris Rossi is the founder of ClickSluice, a Boise-based digital marketing agency that helps local service businesses grow through SEO, Google Ads, conversion-focused websites, and strategic branding. A Google Ads Certified Partner, Chris also teaches digital marketing for the National Business Institute and has been featured in Law.com, Lawyer Monthly, and Attorney at Work. With a background in marketing and IT, he now focuses on integrating AI into agency operations, building custom tools that improve search visibility, optimize paid advertising, streamline website development, and deliver faster, better results for clients. Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 20 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat remover. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry.00:00 - 00:20 "The days of keyword rankings and blue links and things like that are pretty much gone. And people are asking questions and the AI is answering them. And so, the way to win that, the way forward is, again, it's brand. I keep going back to it, but it's your brand and being kind of present everywhere.” — Chriss Rossi00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 - 03:06 About Chris and Warren03:07 - 10:17 Marketing Essentials Moment: Top AI Tools for Marketing10:18 - 11:16 Welcome to the show, Chris and Warren!11:17 - 13:59 The Impact of AI on Small and Medium-Sized Businesses14:00 - 18:07 Transition from SEO to Full-Spectrum Marketing18:08 - 20:01 Overcoming Challenges in Med Spa Marketing20:02 - 24:01 Brand Presence in AI Search Results24:02 - 28:11 Leveraging Video Content for SEO and AI28:12 - 28:46 The Future of AI in E-commerce and Search28:47 - 29:24 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 29:25 - 34:44 Generative Engine Optimization (GEO) Explained34:45 - 38:15 Video Content in Marketing38:16 - 41:13 Protecting Proprietary Information in the Age of AI41:14 - 44:21 Closing Remarks: Unlock to AI44:22 - 46:40 Reach out to Chris and Warren46:41 - 47:02 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!47:03 - 47:50 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#SearchEngineOptimization #SEO #GenerativeEngineOptimization #CaseStudies #MarketingEssentialsMoment #AITools #AITrends #DigitalMarketing #AI #Branding #ContentCreation #FreshMarketingStrategy #MarketingTips

Leslie Galbreath is the President and CEO of DGS Marketing Engineers, a strategic marketing communications firm that serves some of the world's most respected industrial and manufacturing brands. For more than 25 years, she's helped B2B organizations transform complex value propositions into clear, compelling messaging that drives measurable business results. Her approach combines in-depth research, market intelligence, and proven marketing strategies to help technical companies strengthen their brand influence and accelerate growth. A trusted advisor and sought-after speaker, Leslie is known for making industrial marketing practical, strategic, and impactful, particularly in the advanced manufacturing, automation, and engineering sectors. As a woman leading a successful agency in a traditionally male-dominated industry, she's also passionate about mentoring the next generation of marketing professionals pursuing careers in STEM. Leslie has spoken at leading industrial marketing conferences and is a trusted strategic partner for global B2B brands looking to elevate their marketing.00:00 - 00:40 "It's very tempting and it's very easy to allow just the loudest voices inside an organization. Sometimes that's in the sales group, sometimes it's in other areas. But if we don't take the time to do deliberate research and really apply a professional approach, then companies market to the loudest internal voice, not the actual customer. In the B2B world, in my view, mistakes are so expensive. A lack of research and a lack of a clear foundation is an expensive risk to take.” — Leslie Galbreath00:41 - 00:58 Welcome to Peppershock Media’s Marketing Expedition Podcast00:59 - 02:20 About Leslie Galbreath02:21 - 17:17 Marketing Essentials Moment: B2B Marketing Agency17:18 - 20:22 Welcome to the show, Leslie!20:23 - 23:05 Agency's full-service approach23:04 - 25:24 Brand identity development process25:25 - 28:08 Hybrid model culture28:09 - 30:20 B4B environment30:21 - 33:34 Strategic alignment in B2B33:35 - 34:11 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 34:12 - 36:52 Decision-making in B2B sales.36:53 - 39:45 Multi-layered decision-making models39:46 - 41:57 Intelliquest process41:58 - 44:14 Voice of the customer insights44:15 - 48:40 Building trust in marketing48:41 - 51:23 B4B versus B2B marketing51:24 - 53:20 dgs Marketing Engineers53:21 - 53:40 Reach out to Leslie53:41 - 54:08 Thank you so much, Leslie! Share this podcast, give us a review, and enjoy your marketing journey!54:09 - 54:55 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧#B4BMarketing #BuiltforBusiness #BusinesstoBusiness #MarketingEssentialsMoment #B2BMarketing #MarketingInsights #CustomerInsights #CustomersVoice #FreshMarketingStrategy #MarketingTips #MarketingAgency

Michelle Choate, MA, CTC, CEC, is a keynote speaker, leadership coach, executive team coach, and organization development consultant with 25 years of experience in organizational culture, individual, and leadership development. Michelle helps people master their self-leadership, effectively taking back their power and maximizing their influence in complex, volatile work environments. Emotional Intelligence is the foundation of Michelle’s approach, to increase self-compassion, self-awareness, and impact.00:00 - 00:46 "I was working with a team of 13 leaders, I think it was 12 or 13, and did the emotional intelligence assessment with each of them, sat with each of them individually, and did their individual coaching, helped them orient to their opportunities, and then met with them for their first team meeting where I bring them the data and I talk about their goals. and we tidy up and everybody leaves and I'm cleaning and one of the VPs walks back in and it was so cute. He kind of leaned in like he was telling me a secret. He's like, I think I get it. And I'm like, what do you get? He goes, if I behave differently, other people do too. I'm like, tell me more. He goes, I see how I can influence the team. Because everyone thinks it's everybody else.” — Michelle Choate00:47 - 01:05 Welcome to Peppershock Media’s Marketing Expedition Podcast01:06 - 01:48 Michelle’s Background01:49 - 07:14 Marketing Essentials Moment: Incorporating Emotional Intelligence in Marketing07:15 - 09:49 Welcome to the show, Michelle!09:50 - 15:43 Emotional intelligence in workplaces15:44 - 20:20 Team dynamics20:21 - 23:10 Culture as a business tool23:11 - 27:12 Emotional intelligence retreats concept27:13 - 30:24 Personal growth30:25 - 31:24 Self-compassion31:25 - 32:00 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:01 - 35:29 Promoting self-awareness36:30 - 00:00 Marketing for wellness retreats42:54 - 00:00 Branding transformational experiences45:51 - 00:00 Reach out to Michelle47:12 - 50:04 Promoting Idaho's hidden beauty50:05 - 50:21 Thank you so much, Michelle! Share this podcast, give us a review, and enjoy your marketing journey!50:22 - 52:08 Join the Marketing Expedition Community today!  Like what you hear, but need more information?Meet with Rhea Allen#EmotionalIntelligence #Leadership #SelfCompassion #TeamDynamics #MarketingEssentialsMoment #Community #PersonalDevelopment #PersonalGrowth #Teamwork #Coaching #BrandingSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧

Andy Janaitis is the founder and chief strategist of PPC Pitbulls, a boutique digital marketing agency that helps small businesses grow past 7 figures using Google and Meta Ads. He partners with founder-led brands and e-commerce teams to simplify their paid ad strategies, ensuring campaigns are built on solid tracking, clean execution, and profitability—not noise or guesswork. With over 10 years of agency and analytics experience, Andy’s background spans engineering, web development, and digital strategy. He’s known for his practical, down-to-earth approach that cuts through marketing overwhelm and empowers business owners to take confident action. Whether he’s helping a brand understand attribution or demystifying Performance Max, Andy brings clarity, integrity, and a deep respect for the entrepreneurial journey.00:00 - 00:30 "All of these automated approaches are coming up. You very easily could do an analysis of your site and figure out where you weren't placing for certain keywords or certain queries and LLMs and get a bunch of AI-driven content written. But ultimately, we find that that's starting to get oversaturated and not really all that helpful. What's really helpful at the end of the day is answering the questions that your customers have in an authentic way.” — Andy Janaitis00:31 - 00:48 Welcome to Peppershock Media’s Marketing Expedition Podcast00:49 - 01:47 Andy’s Background01:48 - 06:50 Marketing Essentials Moment: Proof as a Marketing Asset06:51 - 10:07 Welcome to the show, Andy!10:08 - 13:22 Understanding Client Goals13:23 - 18:05 The Importance of Case Studies18:06 - 20:42 Marketing Tactics and Testing20:43 - 21:42 The Evolution of Modern Marketing Campaigns21:43 - 22:35 AI Driven Optimization22:36 - 24:32 The Power of Authenticity24:33 - 29:09 Stages of A/B Testing29:10 - 32:46 Budgeting for Marketing Campaigns32:47 - 33:23 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 33:24 - 35:59 Tools for Website Analytics and Performance Tracking36:00 - 39:04 CRM and Marketing Automation39:05 - 42:02 GoHighLevel: A Comprehensive Tool42:03 - 44:22 Key Takeaway: Focus on Specific Problems and Goals44:23 - 45:47 Reach out to Andy45:48 - 46:14 Thank you so much, Andy! Share this podcast, give us a review, and enjoy your marketing journey!46:15 - 47:00 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #Authenticity #Testimonials #CaseStudies #MarketingEssentialsMoment #MarketingAsset #ConversionRateOptimization #PerformanceMetrics #AutomatedApproaches #LeadGeneration #MarketingTips #AITools #PPCPitbulls