Trevor Andrew’s “Gucci Ghost” Story
Olympic snowboarder, musician, artmaker, streetwear designer, filmmaker, NFT creator, Trevor Andrew is perhaps best known today as the man behind the fashion brand Gucci Ghost. What started as a playful hack using bootleg Gucci fabric caught the eye of the fashion brand’s creative director Alessandro Michele who brought him on board for an official collaboration. Andrew’s amazing journey from world-class snowboarder to prolific creator includes recuperating from a terrible snowboarding accident with his then-girlfriend, now wife, the singer Santigold. She encouraged him to make music. The rest, as they say, is history. We talk about skateboarding and creativity, Gucci’s Michele and Dapper Dan, his love affair with NFTs and the ongoing influence of his mentor Jake Burton.