Jefferson Osei of Daily Paper – From Blog to Global Fashion Brand
Daily Paper is an unlikely name for a fashion brand founded as a blog by three childhood friends from Ghana, Morocco and Somalia who met while living in Amsterdam. But there you have it. My guest today is Jefferson Osei, who along with his childhood friends Abderrahmane Trabsini and Hussein Suleiman, first started a blog – hence the name Daily Paper – that focused on their shared love for music, art, fashion, and culture. All that changed when they released a small collection of t-shirts that went viral. Today Daily Paper is a growing luxury fashion brand Inspired by African heritage –as well music, art, fashion and culture – translated toward a more western narrative. With retail stores in Amsterdam, New York and London – and fans like F1 driver Lewis Hamilton – it’s full steam ahead for this forward thinking brand.