Knowledge@HEC

The questions of language, culture and merit have long intrigued researchers. HEC accounting professors Daniel Martinez and Keith Robson share the challenges these issues pose for diversity and equity. Professor Robson describes the cultural notions like language that favor the progression of elite groups in service firms in the UK. Whilst Associate Professor Martinez joins with fellow-researchers Javier Husillos and Carlos Larranaga to challenge the monolingual hegemony of English in academic publishing. This, he claims, affects non-native speaking academics’ very identity and puts them in a position of subservience. Find the written highlights in Knowledge@HEC here.

HEC research academic Craig Anderson has been exploring the impact of “awe” on Corporate Social Responsibility, CSR, and well-being for over a decade. The specialist in affective science recently published a paper on culture and awe, comparing the emotional approach of Americans and Chinese to this phenomenon. Anderson’s research was at the heart of a 2023 National Geographic documentary “Operation Artic Cure” which traces the use of awe to alleviate PTSD in veteran soldiers. The American academic shares his insights into a new science reshaping policies in sustainability, marketing and health. Find the written highlights on Knowledge@HEC here.

This summer’s eruption of violence in the UK has renewed searching questions on the role social media plays in our society. It has also accelerated calls for new or revamped regulation of the country’s social media platforms, encapsuled in the UK’s Online Safety Act. But online violence does not confine itself to politicized and stigmatized communities. For the past 12 years, HEC Professor Kristine de Valck has explored the presence of direct, cultural and structural violence in an online community that few researchers would imagine: the British electronic dance music community. Kristine shares her decade-long research on such leisure-oriented communities, also observed on Reddit, Twitch and Discord platforms, and suggests ways to mitigate such brutalization of online consumers.Find the written highlights on Knowledge@HEC here.

Notre série du podcast Breakthroughs fête ce mois-ci les événements sportifs de l’été avec un programme hors-série dédié au lancement d’un nouvel électif sport et commerce pour les étudiants. Intitulé « Sport & Business », ce programme de six mois comprend un travail théorique, puis de terrain en partenariat avec le club de football professionnel Racing Club de Lens (présidé par Joseph Oughourlian, un alumnus d’HEC). Le professeur Luc Arrondel dirige les contenus académiques de l’électif. Ce chercheur partage avec nous son approche pédagogique centrés sur l’économie du foot. Puis, dans la deuxième partie du podcast, nous suivons le premier rassemblement de l’Economie du Sport dans lequel HEC Paris, Bpifrance et EY ont uni les acteurs clés de l’écosystème sportif. Etaient présents pour HEC, des dirigeants, des étudiants et des alumni pour des séances dédiées à la recherche, à l’enseignement et à l’action de l’école de commerce dans ce secteur florissant. Find the written highlights on Knowledge@HEC here.

2024 marks 20 years since the birth of social media. Since then, it has become a major communication force in the lives of teenagers’ lives - a 2024 Pew survey claims that 93% of American youth use it, for example. Unsurprisingly, research on its impact has followed suit. But just how reliable are the conclusions in this new field of studies? In April 2024 HEC professors Tina Lowrey and L.J. Shrum co-signed a research paper with their former doctoral student Elena Fumagalli (H18), showing conflicting findings on the negative and positive effects of social media on youth. They warn against major policies and lawsuits founded on inconclusive studies and contradictory scientific research. Professors Lowrey and Shrum share with Breakthroughs their empirical study to try to make sense of a subject matter inflaming public debate. Find the written highlights on Knowledge@HEC here.

Unlike the steam engine or the birth of the Internet, AI and LLMs (such as ChatGPT) do not need expensive hardware for access. Hence, a universalization which Carlos Serrano underlines in this wide-ranging podcast. He’s Associate Professor of Entrepreneurship and Economics in the Department of Economics and Decision Sciences at HEC Paris. With his colleague Professor Thomas Åstebro, he organized a groundbreaking AI & Entrepreneurship Workshop at HEC, inviting top researchers and business experts from different disciplines and backgrounds to discuss how to bridge the gap between research and business. Key points included the transformation of risk management for machines and how, in the words of Serrano, industry practitioners are generally thinking ahead of academics. That, and much more in this frank and often personal podcast exchange. Find the written highlights on Knowledge@HEC here.

When trying to figure out the outcome of a given situation, or the fallout of a sudden event, is it better to reason by analogies and resort to past experience or to think ahead and apply probabilistic reasoning? Researchers present a new mathematical model on making decisions in uncertain circumstances, which takes into account both modes of reasoning.Find the written highlights on Knowledge@HEC here.

HEC Professors Laurence Lehmann Ortega and Hélène Musikas have been working together for over 15 years on a business framework they call Odyssey 3.14. This strategy helps guide companies to better invest in business models that promote innovation and sustainability. The result is a book which entered its third edition in September, entitled “(Re)invent Your Business Model with Odyssey 3.14”. The two academics describe these three pillars and 14 directions which have evolved significantly in the past decades. Find the written highlights on Knowledge@HEC here.