Episode #196: Being Authentic To Your Audience with Krista Ripma
In this episode, I speak to Krista Ripma from Authentic Audience about all things marketing. This conversation took place right around the time that things really started to get crazy with COVID. We share a lot of laughs, authentic conversation (that should come as no surprise) and we really break down the simplicity of the customer journey. It was one of the more enjoyable episodes that I have recorded in a long time. This one is a must-listen, so enjoy!