The Intentionally Inspirational Marketing Talk Podcast
Episode #193: Harnessing The Power Of YouTube Ads with Aleric Heck
In this episode, I have a great conversation with Aleric Heck from Ad Outreach about his long journey into the world of YouTube ads. It is no surprise at all that video is king, especially when it comes to ads, but which is the best platform when it comes to cold traffic? Is it Facebook or is it YouTube? The answer that Aleric shares with me may surprise you, so you will want to listen in to see. As always, this episode is packed full of gold and a few laughs as well. Enjoy!
Episode #192: Conversational Copywriting with Nick Usborne
In this episode, I talk with Nick Usborne of Conversational Copywriting. We have a great conversation! Nick stresses the importance of honesty and transparency in your marketing. If you are looking to boost your sales you will want to hear this. I also, talk a bit about the challenge 2020 has been for all. This year has been a tough one economically for most. However, it is in times like these that we have to find perspective. When things are hard it can be so easy to only see where you wanted to be. Instead, I challenge you to look at how far you have come. Finding perspective is what will help you stay motivated to keep going. You don’t want to miss this episode!
Episode #191: Hiring Your Dream Team
In this episode of the podcast, it’s just me and Brandy like old times. This episode is like an unplugged version of an unplugged podcast. Yikes! There is extreme entertainment + some great conversation about building your team as an entrepreneur. Even if you haven’t begun hiring for your business yet, this will give you some important things to think about. Enjoy and don’t say that I didn’t warn you about this episode.
Episode #190: Becoming Unstoppable with Steve Gordon
In this episode, I talk with Steve Gordon. Steve is an author, podcast host, and founder of the Unstoppable CEO. His entrepreneurial journey is an interesting one. He also shares some tips to overcome the biggest challenges in growing and attracting clients when you’re a service-based business. A simple reminder about marketing is it is a conversation. You wouldn’t walk up to someone on the street saying, “hey want to buy my stuff?”. Don’t approach your customers that way. Marketing is a relationship. Put yourself in your customer’s shoes, what does that journey look like? That is always a great way to really evaluate how your marketing campaign will be received.
Episode #189: Finding Your Hidden Why with Leigh Martinuzzi
In this episode, I get to talk with Leigh Martinuzzi, who is the Hidden Why Guy. Leigh joins us from Australia. He is a podcast host himself, as well as an expert in lifestyle design and a coach. He also has a vast background in everything from marketing to human behavior. He is a really interesting guy and you are not going to want to miss this. I also talk a bit about where the world is now. May appears to be the month of reopening, but it is hard to know what to expect. Some businesses may excel, some are changed forever and some unable to bounce back. No matter where your business is currently, taking a deep dive look into your marketing plan is always a good idea. Enjoy!
Episode #188: Nothing but CROSSNET with Greg Meade
In this episode, Brandy and I get to chat with Greg Meade of CROSSNET. A truly innovative idea. They have combined four-square and volleyball to create a brand new game. The timing of this episode is great too as so many of us are stuck at home and many stuck in a rut. With everything happening in the world currently it is easy to lose your motivation. Something like this gives you a great opportunity to get up, get outside and maybe stir up some nostalgic childhood memories.Enjoy!
Episode #187: How To Be Superhuman with Jonathan Levi
In this episode, I get the opportunity to spend some time with Jonathan Levi from Superhuman Academy.Although we had a fantastic conversation, I think that it is important that take the time to look at our lives and businesses at a critical time in our human history.Every economic challenge changes the game forever and the people who figure out when and where to pivot can come out ahead.We must all keep fighting and doing our best to stay positive, no matter what happens.Need some time to distract yourself from your day?You can get started now by hitting play on this episode of The Intentionally Inspirational Marketing Talk podcast.Enjoy!
Episode #186: Podcasting Class Is Now In Session with Dave Jackson
In this episode, Brandy and I get the opportunity to spend some time with Dave Jackson from the School of Podcasting. Dave is an absolute veteran in the podcasting world and a Hall of Famer (yes that is a thing). For practical advice and info about the power of podcasting, you need to check this episode out. As a bonus, I will even throw in some comic relief for you. Enjoy!
Episode #185: The Direct Mail & Digital Solution with Ryan Cote
In this episode, I share my experience with my recent trip to Funnel Hacking Live 2020 in Nashville, TN. It's always nice to get in an environment where you can surround yourself with other like minded people. The networking alone is usually time and money well spent. This week, I speak with Ryan Cote from Ballantine and we discuss the similarities and differences between old marketing techniques and digital. We had a great conversation and, as usual, this episode drops some gold nuggets for the audience. Enjoy!