Inspired Evolution with Amrit Sandhu: A Mind, Body & Soul Podcast

In this week’s episode, Amrit interviews Brendan Kane, growth strategist, keynote speaker, author and the founder and CEO of the Hook Point agency. Brendan empowers a variety of brands and companies to scale by helping them stand out and beat competition amongst the noise. 

You will have access to the most empowering framework ever to develop a captivating hook point and grab the attention of 1 million followers! And if you want to learn even more, check out Brendan’s latest book: “Hook Point: How to Stand Out in a 3-Second World”: https://inspiredevolution.com/recommends/hook-point-book/

Amrit and Brendan dive deep into how to build a brand on a massive scale from scratch, how to compete with every piece of content available in the market and how to grab attention to win the first part of the conversation! 

Stand out with a good hook. Discover the importance of having a story behind your hook and the approach you must have to get your message to your audience!

Brendan has more than 15 years of experience providing business and digital strategy to hundreds of individuals and brands. In his most compelling must-read books, he makes marketing much more understandable behind the benefits as to potentially why you would want to have a brand and the power of having one that can support positive things coming out into the world.

“We live in a world where there are 60 billion messages sent out on online platforms each day. That means we are no longer competing against our direct competition, we are competing with every piece of content!

What are you going to do to STAND OUT from these 60 billion messages?

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About Brendan Kane

Brendan Kane is an outside of the box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets. 

He is the author of the international best-selling book One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World, as well as the founder and CEO of the Hook Point agency. 

Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna and many others. 

Welcome Brendan Kane to the Inspired Evolution!: (00:00:00)

Building a brand on a short term massive scale: (04:19)

Building a brand on a massive scale is possible! Dive in and learn how Brendan did so through his experience in the film industry. 

“I had to figure out how could I reach critical mass in the shortest time period possible”

The reason for writing “How to get a million followers in 30 days”: (06:00)

Brendan thought about sharing all his information with the world because his true passion is helping other people achieve their dreams and their goals. He was certain and knew from the very beginning he would need something outstanding that would catch their attention. Tune in and discover his road map to get there.

“Stand out in a succinct way”

One Million Followers as a hook point: (11:49)

All about what a good hook point is, the importance of having one and tips to avoid falling flat. 

“Grab attention to win the first part of the conversation”

How to write a captivating hook that doesn’t play into fear: (16:06)

“Hook Point” includes different ways to write captivating hooks. There are several different facets; dive in and listen to the most important ones. Don’t hesitate in listening to a couple of very useful examples that teach you how to capture attention and disrupt patterns.

“By confronting headon, I have the power to win an audience that other people have failed to capture”

Risks when doing a message pattern interruption with a negative bias: (28:19)

Choosing hooks must be done in relation to the audience you want to capture. Dive in and discover so much more!

“You want to have multiple hooks and reinvent them”

Brendan’s books:

• “One Million Followers: How I Built a Massive Social Following in 30 Days”: https://inspiredevolution.com/recommends/one-million-followers-book/
• “Hook Point: How to Stand Out in a 3-Second World”: https://inspiredevolution.com/recommends/hook-point-book/

Connect with Brendan Kane:

• Website: https://hookpoint.com/ 
• Facebook: https://www.facebook.com/BrendanJamesKane/ 
• Instagram: https://www.instagram.com/brendankane/ 
• Linkedin: https://www.linkedin.com/in/brendanjkane/ 

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