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Inside Influence

Julie Masters explores what it takes to build trust and authority in your space

Having launched the careers of some of the worlds most respected thought leaders, Julie Masters delves into the minds of some of the brightest and most influential players in their space. From CEO’s to FBI hostage negoti
Latest Episode2/1/2023

Cody Keenan - Obama's speech writer and ten days in the battle for America

Season 1, Ep. 161
Now, here's today's question. If you had to pick the most pivotal 10 days of your career, what would they be? Ten days that, either looking back or in the moment, felt like everything had been leading you to this point. Perhaps it was the lead-up to a landmark decision, a moment in the spotlight to either make an impact or publicly fall short, or a crisis you could have never foreseen.These are the moments that usually decide who we become as leaders, communicators, and influencers.A few years ago, I had the genuine pleasure of interviewing someone whose work and career I have admired for a very long time. That person is Cody Keenan, chief speechwriter for President Barack Obama. We talked about the structure of a powerful speech, and what it really takes to forget the critics and show up as a fearless communicator. If you haven't already, you can follow the link at the end of these show notes.At the end of that conversation, Cody mentioned he was writing a book about his experiences in the White House. I asked him to let me know when you're ready to talk about it. Two years and one pandemic later, here we are.His new book, ‘Grace: Ten Days in The Battle for America,’ arrived on my doorstep and instantly became a NYT best-seller. Grace covers 10 pivotal days during June of 2015, when President Obama and Cody had to compose a series of speeches, to meet a succession of stunning developments in American history. These included a white supremacist shooting, an astonishing act of forgiveness, a national reckoning with race and the confederate flag, the fate of marriage equality, and a vital decision on the Affordable Care Act.How do you find the words to describe a time where there are no words? In this episode we dive into his 10 day journey in doing exactly that.Today’s Guest Cody is a professional speechwriter who, as Director of Speech Writing for President Obama – has written or edited more than 2,000 speeches for his boss. Including the historical March 2015 speech, when Obama spoke in Selma, Alabama marking 50 years since “Bloody Sunday”. Most recently he has become a New York Times Bestselling author for his book ‘Grace: Ten Days in The Battle for America’.Twitter, Instagram and LinkedIn: @codykeenanYou’ll LearnCody’s hopes and fears for the next generation of communicators.How to move past those moments where you are frozen, staring at a blank page and feeling like an imposter.And finally, the difference between taking a half swing and a full swing as a communicator.A loving warning, this conversation discusses both the act and details of mass shootings on American soil. As you'll hear, this conversation also heartbreakingly took place just days after the Colorado Springs shooting on November 19th, 2022, a fact that was very much on everybody's heart during this recording. Please do whatever you need to do to take care of yourself and any ears that may be listening.If you liked this episode, you might also enjoyMy first interview Cody Keenan – Finding your voice as a leaderThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Also, don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter.
2/1/2023

Cody Keenan - Obama's speech writer and ten days in the battle for America

Season 1, Ep. 161
Now, here's today's question. If you had to pick the most pivotal 10 days of your career, what would they be? Ten days that, either looking back or in the moment, felt like everything had been leading you to this point. Perhaps it was the lead-up to a landmark decision, a moment in the spotlight to either make an impact or publicly fall short, or a crisis you could have never foreseen.These are the moments that usually decide who we become as leaders, communicators, and influencers.A few years ago, I had the genuine pleasure of interviewing someone whose work and career I have admired for a very long time. That person is Cody Keenan, chief speechwriter for President Barack Obama. We talked about the structure of a powerful speech, and what it really takes to forget the critics and show up as a fearless communicator. If you haven't already, you can follow the link at the end of these show notes.At the end of that conversation, Cody mentioned he was writing a book about his experiences in the White House. I asked him to let me know when you're ready to talk about it. Two years and one pandemic later, here we are.His new book, ‘Grace: Ten Days in The Battle for America,’ arrived on my doorstep and instantly became a NYT best-seller. Grace covers 10 pivotal days during June of 2015, when President Obama and Cody had to compose a series of speeches, to meet a succession of stunning developments in American history. These included a white supremacist shooting, an astonishing act of forgiveness, a national reckoning with race and the confederate flag, the fate of marriage equality, and a vital decision on the Affordable Care Act.How do you find the words to describe a time where there are no words? In this episode we dive into his 10 day journey in doing exactly that.Today’s Guest Cody is a professional speechwriter who, as Director of Speech Writing for President Obama – has written or edited more than 2,000 speeches for his boss. Including the historical March 2015 speech, when Obama spoke in Selma, Alabama marking 50 years since “Bloody Sunday”. Most recently he has become a New York Times Bestselling author for his book ‘Grace: Ten Days in The Battle for America’.Twitter, Instagram and LinkedIn: @codykeenanYou’ll LearnCody’s hopes and fears for the next generation of communicators.How to move past those moments where you are frozen, staring at a blank page and feeling like an imposter.And finally, the difference between taking a half swing and a full swing as a communicator.A loving warning, this conversation discusses both the act and details of mass shootings on American soil. As you'll hear, this conversation also heartbreakingly took place just days after the Colorado Springs shooting on November 19th, 2022, a fact that was very much on everybody's heart during this recording. Please do whatever you need to do to take care of yourself and any ears that may be listening.If you liked this episode, you might also enjoyMy first interview Cody Keenan – Finding your voice as a leaderThanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Also, don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter.
1/24/2023

POWERCUT: Julia Dhar - the lost art of constructive conversations

Season 1, Ep. 160
We are coming to the end of another eventful year, another 12 month bundle of opportunities, challenges, plenty of highlights and some definite unforeseen low lights. Hopefully you are about to embark on a well-deserved break. This is exactly what the inside influence team and myself will be doing. So over the next few weeks we are going to be taking a festive step back to rest up, recalibrate and re-inspire ourselves for 2022. However, if you need some inspiration to get you thinking and planning for next year, we have you covered. Our holiday season of power cuts or power minis are back. Our final power cut episode is with Julia Dhar.Julia Dhar is a Managing Director and Partner at the Boston Consulting Group and the founder of BeSmart, BCG's behavioral economics and behavioral insights initiative. Julia's mission is to enable leaders in government and the private sector to apply the science of behavior change across a range of social services and topics, including economic development, finance, education, criminal justice and welfare. Her two TED talks on how to have constructive conversations have had at last count over 10 million views. She was also world school debate champion three times.So it’s safe to say she knows a fair amount about crafting a successful argument.However, what drew me to Julia wasn’t her ability to persuade – although as you’ll hear she is very persuasive - but instead the vision she’s dedicated the rest of her life and career to driving – how as Nations, teams and families - we can start to disagree more productively.In this conversation we dive into:The importance of respectful listening and how to construct the rules of respectful listening.Why every conversation should start with ‘shared reality’ – an idea or intention you can all agree upon.And finally… THE most beautiful and game changing question I have heard in a very long time - “What can you share that will help me see what you see?”If you enjoy this powercut episode and would like to hear my full conversation with Julia Dhar please head over to my website juliemasters.com or listen at all the usual places #itunes #spotify #googleplay #stitcher. For now sit back, relax and enjoy my powercut conversation with Julia Dhar.
1/17/2023

POWERCUT: Colin Boyd - how to convert attention into action every time

Season 1, Ep. 159
We are coming to the end of another eventful year, another 12 month bundle of opportunities, challenges, plenty of highlights and some definite unforeseen low lights. Hopefully you are about to embark on a well-deserved break. This is exactly what the inside influence team and myself will be doing. So over the next few weeks we are going to be taking a festive step back to rest up, recalibrate and re-inspire ourselves for 2022. However, if you need some inspiration to get you thinking and planning for next year, we have you covered. Our holiday season of power cuts or power minis are back. Our next power cut episode is with Colin Boyd.Colin Boyd is obsessed with helping experts and entrepreneurs present in a way that creates action -– or sell from stage - in a non pushy or sleazy way.He keynotes at conferences around the world on topics such as persuasive communication and selling ideas, clients include Coca Cola, Suncorp, Fuji Xero, and Hewlett Packard.He runs high-level mastermind programs for speakers and content creators. And delivers his signature program Sell From Stage Academy® which helps people turn every presentation into a conversion machine.In this conversation we cover A LOT of practical ground, including:Why identifying and learning to tell your signature story is the fastest route to creating action – for anyone, anywhere, on any topic.The biggest mistakes people make when it comes to telling their signature story and how to avoid them. Hint here… this is not your origin story.Colin has literally dedicated his whole career and business to decoding the stories that work - and more importantly – compel people to take action.If you enjoy this powercut episode and would like to hear my full conversation with Colin Boyd please head over to my website juliemasters.com or listen at all the usual places #itunes #spotify #googleplay #stitcher. For now sit back, relax and enjoy this powercut conversation with Colin Boyd.
1/10/2023

POWERCUT: Elizabeth Lesser - how to turn to face what needs to change

Season 1, Ep. 158
We are coming to the end of another eventful year, another 12 month bundle of opportunities, challenges, plenty of highlights and some definite unforeseen low lights. Hopefully you are about to embark on a well-deserved break. This is exactly what the inside influence team and myself will be doing. So over the next few weeks we are going to be taking a festive step back to rest up, recalibrate and re-inspire ourselves for 2022. However, if you need some inspiration to get you thinking and planning for next year, we have you covered. Our holiday season of power cuts or power minis are back. Our next power cut episode is with Elizabeth Lesser.Every so often with this podcast, I get the pleasure of speaking to someone that’s had a huge influence on my own life - and so it is with today's guest.Elizabeth Lesser is the author of several bestselling books, including Her New York Times bestselling book, Broken Open: How Difficult Times Can Help Us Grow, has sold almost 500,000 copies and has been translated into 20 languages. She is the co-founder of Omega Institute, recognized internationally for its workshops and conferences in wellness, spirituality, creativity, and social change. She is also the creator of two amazing TED talks on civility, understanding and the power of truth telling. As well as being one of Oprah Winfrey’s Super Soul 100, a collection of a hundred leaders who are using their voices and talent to elevate humanity.Elizabeth is also the person whose work I turn to during times in my life where I’m not sure where to turn. When I don’t want to be inspired, or motivated, or told to dig in and dial up the hustle - but just to know that it’s enough. Enough to show up, enough to take the next breath, enough to trust that the most transformational moments in our lives always happen when we step into the gap – the gap between what’s burning away - and what’s trying to emerge.Which is why I was so thrilled to finally have her on the show.In this conversation we dive into:- The difference between breaking down and breaking open – and why staying awake as we fall holds the key.The Phoenix process – how to stand in the fire of what’s burning away, while trusting that you will rise again.If you enjoy this powercut episode and would like to hear my full conversation with Elizabeth Lesser please head over to my website juliemasters.com or listen at all the usual places #itunes #spotify #googleplay #stitcher. For now, sit back, relax and enjoy my powercut conversation with the woman whose books and wisdom I have shared more than any other - the incredible Elizabeth Lesser.
1/3/2023

POWERCUT: Doug Conant - building a leadership roadmap that's as unique as you are

Season 1, Ep. 157
We are coming to the end of another eventful year, another 12 month bundle of opportunities, challenges, plenty of highlights and some definite unforeseen low lights. Hopefully you are about to embark on a well-deserved break. This is exactly what the inside influence team and myself will be doing. So over the next few weeks we are going to be taking a festive step back to rest up, recalibrate and re-inspire ourselves for 2022. However, if you need some inspiration to get you thinking and planning for next year, we have you covered. Our holiday season of power cuts or power minis are back. Our next power cut episode is Doug ConantDoug Conant is the only former Fortune 500 CEO who is a New York Times and Wall Street Journal best-selling author, a Top 50 Leadership Innovator, a Top 100 Leadership Speaker, and one of the 100 Most Influential Authors in the World. A devoted leadership practitioner and teacher, Doug’s 45-year career has been defined by achieving high performance through an intentional commitment to studying, practicing, improving, and spreading the tenets of “leadership that works.” He is Founder and CEO of ConantLeadership, former President and CEO of Campbell Soup Company and former Chairman of Avon Products. His Wall Street Journal bestselling book, co-authored with Amy Federman, is called ‘The Blueprint: 6 Practical Steps to Lift Your Leadership to New Heights’. He is also the New York Times bestselling co-author of ‘TouchPoints: Creating Powerful Leadership Connections in the Smallest of Moments’. In this conversation we dive into:How to build your own personal leadership model. To be honest I was a bit stunned with this one, it just hadn’t occurred to me that you could create your own - read one in a book ‘yes’, inherit one from a mentor ‘yes’ - but write your own? Put it on paper and then commit to showing up for it? That’s a different ball game.And why developing your own leadership blueprint provides the ultimate foundation for dealing with the winds of your life. As a leader AND as a human being.If you enjoy this powercut episode and would like to hear my full conversation with Doug Conant please head over to my website juliemasters.com or listen at all the usual places #itunes #spotify #googleplay #stitcher. For now sit back, relax and enjoy my powercut conversation with Doug Conant. 
12/27/2022

POWERCUT: Leslie Ehm - how to unleash everything you are and get everything you want

Season 1, Ep. 156
We are coming to the end of another eventful year, another 12 month bundle of opportunities, challenges, plenty of highlights and some definite unforeseen low lights. Hopefully you are about to embark on a well-deserved break. This is exactly what the inside influence team and myself will be doing. So over the next few weeks we are going to be taking a festive step back to rest up, recalibrate and re-inspire ourselves for 2022. However, if you need some inspiration to get you thinking and planning for next year, we have you covered. Our holiday season of power cuts or power minis are back. Our next power cut episode is with Leslie Ehm.Leslie Ehm is a former TV host and advertising Creative Director turned training guru. Having spent  decades travelling the globe with her award- winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, TD Bank, Uber, and more. Seriously the list may as well be the entire Fortune 500.She’s turned technologists into creative forces, bankers into storytellers, and has  brought a serious dose of badassery to  boardrooms everywhere.Her latest book Swagger – Unleash Everything You Are and Become Everything You Want is a Wall Street Journal, USA Today, and Amazon #1 bestseller. To quote her website she’s been called “better than therapy,” “a rock star,” “ass-kicking,” “a force of nature” and even “a witch.” So basically… my kinda woman.In this conversation we dive into:What faking it until you make it is the opposite of what works – especially if you want to end up being a magnetic and technicolor version of yourself – and not someone elseThe main SWAGGER BLOCKS that most of us have when it comes to speaking up and standing out. Why a huge part of swagger is owning our stories – especially the uncomfortable ones, the ones we fear make us look like a failure in some aspect of our lives. If you enjoy this powercut episode and would like to hear my full conversation with Leslie Ehm please head over to my website juliemasters.com or listen at all the usual places #itunes #spotify #googleplay #stitcher. For now sit back, relax and enjoy my powercut conversation with Leslie Ehm.
12/20/2022

POWERCUT: Michael Port - how to make the leap from expert to visionary

Season 1, Ep. 155
We are coming to the end of another eventful year, another 12 month bundle of opportunities, challenges, plenty of highlights and some definite unforeseen low lights. Hopefully you are about to embark on a well-deserved break. This is exactly what the inside influence team and myself will be doing. So over the next few weeks we are going to be taking a festive step back to rest up, recalibrate and re-inspire ourselves for 2022. However, if you need some inspiration to get you thinking and planning for next year, we have you covered. Our holiday season of power cuts or power minis are back. Our first power cut episode is with Michael Port.Michael Port is a NY Times, Wall Street Journal bestselling author, TED speaker and Co-Founder & CEO of Heroic Public Speaking.Over the last two decades, Michael has written eight books that have made it onto the bestseller lists of the NY Times, Wall Street Journal, and USA Today – including… ‘Steal the Show,’ ‘Book Yourself Solid’ and ‘The Referable Speaker.’Not too bad for someone who was told by his fourth grade teacher that he had the worst spelling she’d seen in 25 years of teaching.Over that time, and together with his wife and co-founder, Amy Port he has also built Heroic Public Speaking Worldwide. Offering the most complete (and effective) speaker training in the world. All centered around teaching speakers what actors have always known – how to craft an authentic performance during presentations, pitches and lifes high stakes moments. Clients include CEOs and founders, Admirals, Navy Seals, and FBI agents, Olympians, politicians (but apparently only the nice ones), bestselling authors and leaders of global movements.Sometimes a guest comes onto the podcast and you just know you’re in for one helluva ride – this conversation was one of those. In it we dived into…Speech structure and the 5 foundational elements to a speechWhy ‘winging it’ never works when it comes to impactful communication or presentations - and why the best communicators focus first on figuring out their ‘big promise’ and working backwards from there.If you enjoy this powercut episode and would like to hear my full conversation with Michael Port please head over to my website juliemasters.com or listen at all the usual places #itunes #spotify #googleplay #stitcher. For now sit back, relax and enjoy my powercut conversation with Michael Port.