Inside Influence

6/2/2021

Guy Kawasaki - The Art of Evangelism: Mastery, mantras and nailing the pitch

Season 1, Ep. 111
Guy Kawasaki - The Art of Evangelism: Mastery, mantras and nailing the pitchIs your elevator pitch letting you down? The world is full of the “best” and “revolutionary” so how can you make your product or company cut through?On today’s Inside Influence Podcast episode, we talk to the former chief evangelist at Apple and current chief evangelist for Canva Guy Kawasaki about how to be an evangelist for your product or company.Guy shares stories from his journey as an entrepreneur, venture capitalist, and tech evangelist with practical tips that founders, business owners, and employees can apply to their organisation.Guy learnt from the best but has a passion to share his lessons with others wanting to get started.Today’s Guest: Guy KawasakiGuy Kawasaki is the chief evangelist of Canva and former chief evangelist at Apple. He is an executive fellow of the Haas School of Business (UC Berkeley), and an adjunct professor of the University of New South Wales. He is also a former trustee of the Wikimedia Foundation.Guy was born in Honolulu, Hawaii. He has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.After working for an education software company, his Stanford roommate got him a job at Apple in 1983. At Apple, he promoted Macintosh to software developers. He ended up working for Apple twice and turned Steve Jobs down for a third stint.After leaving Apple (the first time), he started two software companies and VC firm Garage Technology Ventures.He has written fourteen books including Wise Guy, The Art of the Start 2.0, The Art of Social Media, and Enchantment. He is also a popular speaker on innovation, entrepreneurship, and product evangelism.He hosts a podcast called “Remarkable People” where he interviews amazing people from all walks of life.Website: https://guykawasaki.com/Facebook: https://www.facebook.com/guyTwitter: https://twitter.com/GuyKawasakiLinkedIn: https://www.linkedin.com/in/guykawasaki/“Everybody is using the same adjectives so if you want to position yourself as unique and valuable you have to really articulate why you are unique and valuable”.“It’s not where you start but how fast you move”.You will learnHow to identify “solid-gold” products or people using the “Unique by Valuable” matrixThat showing (i.e. a demo), is more powerful than telling someone about your productHow to localise your product - personalising your pitch and marketingHow to optimise your 30-second elevator pitch - mantras rather than mission statements (for a 3-minute pitch check out Julie’s Podcast with successful film director Brant Pinvidic)Whether your product is a “vitamin” or a “pain-killer”The ideal format for a pitch deckHow to become an evangelistWhat does “drawing on a bullseye last” means in terms of failure and successHow to make an “ask”What the ultimate purpose of an organisation should beReferences and links mentionedCanvaMac-AppleThe history of Apple MacintoshOutliers by Malcolm Gladwell - 10,000-hour ruleMindset by Carol DweckJane GoodallGrit: The Power of Passion and Perseverance by Angela DuckworthSubscribe to and Review the Inside Influence PodcastThanks for tuning into this week’s episode of the Inside Influence Podcast! If the information in my conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing people just like you!Also, don’t forget to hop on and download my new ebook The Influencer Code which is available on my website juliemasters.com.
5/19/2021

Gautam Mishra - The Future of the News: Truth, trust and how to turn this ship around

Season 1, Ep. 110
Gautam Mishra - The Future of the News: Truth, trust and how to turn this ship aroundWe are drowning in news, fake and otherwise. And our time, energy, and mental health is suffering as a result. During the initial lockdowns last year, I found myself 'opting out'. I was overwhelmed.But as influencers, we need to stay engaged and focused. And we need to be deliberate about the news we watch and listen to. We need to make it a habit. Avoiding the news is not the answer.Where do you go to get your news? What news should you pay attention to?On today’s Inside Influence Podcast episode, we talk to Gautam Mishra the founder of Inkl.Gautam talks about why he founded Inkl, the importance of getting the right news, and the future of the industry. He also advises on how to stay informed and balanced while avoiding the traps of social media.Inkl is a premium news service that uses an algorithm to recommend stories from over 100+ trusted global sources like The Economist and The Guardian. It recommends stories based on news value (as determined by the publishers themselves) rather than what is trending. It also presents alternative voices to its stories, “Good News”, and original journalism. It has been called the “Spotify for news”.During the pandemic, Inkl has seen its revenues double as people have turned to quality news sources. Publishers like Inkl because it pays a higher rate than normal online advertising.Today’s Guest Gautam MishraSchooled in Kolkata, Gautam went to university in the US and graduated with an MBA from the Wharton Business School.Even as a boy, Gautam was a news tragic. He wrote stories for his local newspaper and was editor of his school newspaper. While at Wharton he helped edit the Wharton Journal.Moving to Australia he became General Manager for Strategy, Data, and Research for Fairfax Media, owner of the leading national newspapers, The Sydney Morning Herald and The Age.While at Fairfax he became an expert in paywalls and who and why people were paying for news.In 2013, he left Fairfax to co-found AirShr (an interactive radio app) and Inkl. Today, he is the CEO of Inkl.Website: https://www.inkl.com/Facebook: @inklcomTwitter: jeamishLinkedin: linkedin.com/in/jeamish“There are not many parallels for this in history where the value of a customer has collapsed by 99 percent and the business has survived it.” Gautam Mishra.You’ll learnAs readers there has been an explosion in the number of topics and sources we follow.Social media algorithms give us information we already know and love. News platform algorithms are designed to give us information we don’t already know but need to know.Social media is great for sharing news articles but as an open platform it is not good at checking their veracity.A lot of news we now read or even pictures we see come from unknown sources with undeclared biases. This makes it harder for us to process the information.This is why providence is important.Since the introduction of the internet, the revenues of newspapers have collapsed by something like 99 percent.Online advertising is not working. People are not logging on to news websites. Google and Facebook attract the lion’s share of online advertising, and the small size of mobile phone screens make online advertising difficult.News platforms are moving to subscription models, which provide revenues per user a hundred times greater than online advertising.The importance of providing people with sufficient information on their path to conviction over an issue.References and links mentionedBBC Article mentioned in the intro - How the news changes the way we think and behaveSubstack - newsletter serviceFuture Crunch - new learning experiences for key new knowledge (my podcast episode with Future Crunch)For anyone who wants to explore Inkl further after listening to this conversation, Gautam has offered a 14 day free trial to all Influence Insiders. You can access it via this URL: http://www.inkl.com/julie-masters.Also, don’t forget to hop on and download my new ebook The Influencer Code which is available on my website juliemasters.com.Subscribe To & Review The Inside Influence PodcastThanks for tuning into this week’s episode of the Inside Influence Podcast! If the information in my conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing people just like you!
5/4/2021

Manal al-Sharif - Daring to drive the change: Courage, conviction and the power of using your voice

Season 1, Ep. 109
I want you to imagine for a second that your son or daughter – or niece or nephew if you don’t have children – is your legal guardian.You need their written permission to open a bank account, get a job, get married, get divorced or leave the country. If something were to happen to them, your ownership would then be passed to someone else.As part of this system, you’re also not able to leave the house alone, drive, show your face, have your name used in public – the list goes on.When I first started researching todays episode – I had to take a second with that. What parts of my life right now would be or would have been impossible? How would I navigate the day-to-day practical aspects of just existing?Having had those freedoms throughout my lifetime, it’s hard if not impossible to imagine having them taken away. Let alone not having them in the first place.My guest today grew up within such a world. Born and raised in Saudi Arabia, a country in which - prior to 2019 - women were not permitted legal guardianship over their own lives – including being (until 2018) the last nation on earth to give women the right to drive.There have been a number of reforms in women’s rights within Saudi Arabia over the past few years – including women’s right to take guardianship over their own lives after the age of 21 - and an increase in participation of women in the workforce from 20% to 33% within the past two years.However, pivotal to these reforms, are the women that - in the case of today’s guest -quite literally ‘drove’ that movement. A movement that both divided – and then changed an entire Nation.My guest today is Manal Al-Sharif. I was first introduced to Manal a few years ago when – in exile from her own country – she moved to Australia. Since then we have stayed in touch, and I have watched in awe as she travelled the world speaking on International stages to talk about her activism – and later her incredible book ‘Daring to Drive’.In 2011, Manal co-founded and led the #Women2Drive movement. To challenge the ban on women driving in Saudi Arabia. She was arrested and imprisoned for "driving while female" and was released on the condition that she never drive again on Saudi lands and never speak about it.Ignoring these conditions Manal continued campaigning for #Women2Drive and the #IAmMyOwnGuardian movement - with the aim to end male guardianship in her country. In June of 2018 the Saudi government lifted the ban on women driving. Manal then went on to start #Faraj, a campaign to help domestic helpers leave jail, and #IAmLama which resulted in codifying the first anti-domestic violence law in Saudi.As a result of her tireless activism, she was awarded the first Vaclav Havel Prize for Creative Dissent. Including being listed as one ofTIME Magazine's100 mostinfluential people, and Forbes Top 50 Women in Tech.Manal is a TED and Harvard speaker, she has also spoken for the United Nations, UNESCO, the Obama Summit, Google, Yahoo!, the Oslo Freedom Forum and many others.In this conversation, I finally had chance to ask some of the questions I had always wanted to ask her. Including:The day of her arrest – and what went through her mind as she heard those knocks on her door at 2am, while her 5-year-old son slept upstairs.What she learnt about using her voice so publicly - against a structure or system that seemed impenetrable – and how she handled the inevitable backlash.What it takes to not only start a movement – but to see it through to its conclusion. We tend to hear a lot about movements in their early stages, but not so much in the months and years later - when those at the frontline are still tirelessly fighting – often without resources, media or financial support.How she handles the personal consequences of what happened. Including the impact on her career and her ability to see her children – and how she prepares every day to help her sons understand the decisions she made. Favourite part…And why – for a large portion of the planet – we still live in a world driven by ‘rules that were written in our absence”- and what she now understands about how you start to question and then rewrite those rules.Please be warned that some parts of this interview contain violent language and swearing. So I’ll leave it to you to decide whose ears should be listening.For me, Manal is one of those individuals that – when she walks into a room – the clocks literally stop. Such is the palpable strength of her presence and conviction.However, what I’d love you to reflect on here is not necessarily the size of her strength.It’s the smaller decisions. The moment by moment – day by day choices to commit and recommit. A favourite quote from the suffragette movement is that it is ‘deeds and not words’ that changes things. What aspect of the world around you right now seems broken, no longer useful or in need of a rewrite?What deed, however large, could you undertake – or whose deeds can you actively support in the long term – to help get that change made?That's a question that’s very much on my mind at the moment.On that note, sit back, cycle on, stride out, drive safe and enjoy my conversation with the undeniable force that is Manal Al-Sharif.
4/20/2021

Hamish Thomson - Why it’s not always right to be right: Plus other hard won leadership lessons

Season 1, Ep. 108
One of the great things about the world of founders and entrepreneurs – and for anyone in that arena you’ll know there are many not so great things – is that you get to choose your landscape.No one is going to walk into your office at 2pm on a rainy Tuesday afternoon - and announce that you now work somewhere else, possibly in a different country, leading a whole new team, with a whole new batch of KPI’s, stakeholders and challenges.Such is the world of the organisational leader. The corporate leader who, entrepreneurial and innovative as he or she may be – still needs to exist within a legacy and structure that is largely out of their hands.Now don’t get me wrong - that journey also comes with definite advantages – mentors, resources, consistency, a carefully refined playbook – but as we all know, the bigger the ship, the more entrenched the culture and the more stakeholders – the harder it can be to turn around.Honestly, I’ve never really spent much time on the art of corporate leadership within this podcast – I’ve always owned and run my own businesses so it’s not a world I’m deeply familiar with – plus I’ve tended to believe we can learn more about influence on the fringes - than the centre of business as usual.But oh how wrong it seems I have been. Flashback to a few months ago, when a publisher colleague of mine handed me a new book about to hit the shelves called: ‘Why it’s not always right to be right: And other hard won leadership lessons’.Written by Hamish Thomson, it’s a book that beautifully documents the learnings, stories and strategies he learnt during a 30-year journey from (his own words) a fresh-faced account executive in the London advertising scene – to the Regional President and Global Brand head for Mars - one of the most iconic and recognised brands on the planet.In this conversation we dive hard into:The namesake of the book – why as a leader it’s not always right to be right. And what metric successful leaders focus on instead.Using the 30% rule to light a fire under any team or target – anyone that’s looking to get serious traction will want to take some notes here.Time on the ball – why those leaders that truly become iconic are those that learn how to stop translating pressure into stress.The concept of drains and radiators – and how one conversation in a stairwell can pivot an entire organisation.And finally – my personal favorite, so much so that it’s now written on a post-it note on my desk. I’m looking at it right now. How to stop confusing motion with impact.Probably the piece I have been thinking most about since we recorded this interview, is the part around limiting beliefs. Or upper limit thinking.You’ll hear Hamish talk a lot about the courage it takes to not only talk about the elephants in the room with his teams – those limiting beliefs about why this will never work, what’s been tried before and how the resources will never stretch that far.But actually taking it one step further – by placing those beliefs on the table, documenting them, questioning them and agreeing to release them as a team.Whether you’re a solo start up, an experienced leader or the CEO of a multinational enterprise – that’s a powerful (and visible) commitment to removing whatever blocks stand between where you are - and what’s possible.On that note, sit back, drive on, stride out and I’ll leave you with the insights of a veteran of leadership – Hamish Thomson.
4/8/2021

Paul Zak - The Trust Factor: The neuroscience of morality, prosperity and epic storytelling

Season 1, Ep. 107
Here’s a question for today – what makes someone trustworthy? What do you look for? If you had to pin it down to a single trait, or indicator, what would it be?Think about how many people we trust in our lives just for a second – with our vision, our businesses, our children, our finances, the health and wealth of our Nation.Yet how do we ever really know if someone can be trusted - essentially their moral code – until it’s tested. Essentially until – potentially – it’s too late.Which brings me on to my next question, and ultimately the focus of today’s episode.Is there a reliable i.e. scientific way that we can predict and therefore design for trustworthy behaviour? A way of being able to trust who we can trust in a way.Now let’s take that to the next level, if there is. If there are repeatable factors behind trustworthy behaviour – how could we use it to influence ourselves? Our own likelihood of behaving in a way that fits with our intentions – with the vision of the human being we want to be on our best days.When I first started diving into this topic, the marriage of combining science with trust seemed like an unlikely one. Human beings are mysteries right? We’re a walking soup of contradictions, hormones and reactions. Any attempt to predict our behaviour usually fails.And yet – this simple force – trust – is the glue that holds together every single fundamental part of the world that we know. Society, democracy, marriage – they all rely totally upon its existence.So, it would seem about time that we dived a little deeper into the mechanics of it.My guest on today’s episode has done exactly that, but he’s also taken it a step further. He’s identified the actual molecule responsible for trust – and found a way it can be used to predict behaviour with up to 80% accuracy.Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University.Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.His latest book,Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to accelerate business outcomes. His 2012 book,The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the exact neurochemical that drivestrust, love, and human morality.In todays episode we dive into…Why human beings are the only creatures with a fully developed moral code – and how we use it to predict behaviour and essentially keep ourselves safe.The moral molecule – what it is, how it works and how it can be harnessed to increase the likelihood of trustworthy behaviour.The link between trust and prosperity – and why understanding the science of trust might be the key to alleviating povertyHow Pauls career and experience in this field has impacted his own approach to building trust – as both a leader and a parentAnd finally – probably the part that blew me away the most – what all this information tells us about the future of storytelling. Including exactly how to structure a story – in order to trigger the chemicals in the brain that are directly responsible for people taking action.On reflection, the part of this conversation that probably stuck with me the most is the concept of ‘time ins’ as a trigger.The essential idea being that when people behave in a way that leads us to disconnect – either as a leader, a partner, a friend or a parent – often our instinct is to give them a time out. Set them apart, make an example, reinforce the rules through separation. In most countries we have based an entire criminal justice system upon this one guiding principle.And yet… in many of those occasions, what’s actually needed is a time in. A bringing closer into the fold. An acknowledgement that - given the wrong combination of situations, chemicals, hormones and moments in time – we can all (and will all to varying degrees) lose sight of our best selves.On that note, hunker down – or hide out somewhere quiet if you’re still in lock down – and soak up both the science and wisdom of the incredible Paul Zak.
3/23/2021

John Neffinger - Compelling People: The two secrets to massive influence

Season 1, Ep. 106
“It is better to be feared than loved, if one cannot be both” Niccolo Macchiavelli, Italian philosopher.As a leader – which would you rather be? For all of us that question brings up different triggers, the desire to be liked, the fear of being seen as a push over. The pain of watching our plans dissolve because we were obviously not compelling enough – in that moment - to as my next guest would describe ‘bend the world to meet our will’.So what if I told you that you can be both. In fact, what if I told you that the most charismatic, influential and inspirational people in our world are always both.Everyone wants to know how to be more influential – it’s the entire focus of this podcast. But most of us don't really think we can have the kind of magnetism or charisma that we associate with someone like Bill Clinton or Oprah Winfrey unless it comes naturally.My next guest - John Neffinger believes that this isn't something we have to be born with, it's something we can learn.In his excellent book ‘Compelling People – co-authored with XX - They trace the path to influence through a balance of strength and warmth. Each seems simple, but only a few of us figure out the tricky task of projecting both at once. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, Presidential candidates, TED speakers and Nobel Prize winners, Compelling People explains how we size each other up - and how we can learn to win the admiration, respect, and affection we desire.In this episode we unpack:Why words like chemistry and "charisma" are unhelpful. In short because they give us the impression that you either have it or you don’t – and they aren’t just tools that can be learnedThe two critical criteria when it comes to being a compelling force as a leader: strength and warmth. And why EVERY single one of our social judgements are based on those two aspects.Managing the dance – cold and warm – what comes first – and how the most charismatic, influential and inspirational people in our world are the ones that move continually and deliberately between those two places.His experience working with Hillary Clinton to prepare for her first debates with Donald Trump – you all remember that one. Knowing what happened, how would he prep her now?How to deal with interruptions – and yep you guessed it – why the Biden / Trump debate was an ideal case study on how to deal with vocal force.And why the job of President is not just to run the country. The job of President is to lead the country. Which means giving voice to people’s sentiments and telling the story of what comes next.If there’s one thing I’d love you to reflect on while you listen to this conversation – it’s the concept of ‘the tilt’. That your role as a leader – positional or not – is not necessarily to bend the world to meet your will – or to fold at the bendings of other people. It’s stay centered, get still, take a moment if you need to – and feel into what’s out of balance. Then, use the power of your will and intention to tilt back the scales.On that note, sit back, stride out – pull out the protein bar for those who are still on a NY detox – and soak up the lessons from the front lines of persuasion from the incredible – John Neffinger.
3/9/2021

Pip McKay - The archetype of influence: A hidden language of growth, persuasion and getting unstuck

Season 1, Ep. 105
There are some episodes of this podcast where I feel like I come into the conversation with at least some basic knowledge of the subject or, or the journey we're about to embark on. And then there are others where it's probably equally as new territory for me as it might be for you. And in my experience, those ones, the ones where I have the least experience usually make the best conversations. And they also usually lead to places and nuggets of gold that would be hard for me to reach otherwise. Mainly because I don't come at the conversation with my biases or with my own knowledge or own experiences. I am simply able to sit completely in a beginner's mind. And today is one of those episodes. For a long time, I've had a long running fascination into the mysterious world of archetypes. Now archetypes is not a topic that's discussed often or even a word that's probably often used. But use of archetypes typically has and continues to form the foundation of pretty much every brand identity, advert film storyline, reality TV show or a marketing campaign that you have encountered. Now most of the people who work in those worlds can and do talk about this particular subject at length, but outside those walls, you barely ever hear it mentioned. In fact if you've ever taken any kind of a form of personality test, which as we know form the basis of billions of dollars worth of recruitment and training decisions, you'll basically have been given a giant list of what your archetype is usually in the context of work, and how to make that archetype work for you.Now, the simplest way to think about archetypes or how I have come to think about archetypes is they just describe a pattern of behavior that is either permanent ie- I am a Heidi for anyone familiar with the Myers Briggs model of personality testing, or they form a part of a very specific phase of a journey, such as the phase of the journey called the call to adventure in Joseph Campbell's classics hero's journey, which if you haven't heard has been used to design the storylines of pretty much every blockbuster movie of our time. Just think Luke Skywalker in Star Wars.So there has to be a key in here, right? Understanding the world of archetypes would seem to give us some kind of unique vantage point on what makes a story, a human, a political party, movie or leadership team so compelling. Basically why some are successful and why others fail.And that, my friends, is a very long rationale as to why I sought out my next guest Pip McKay.Pip is a world leading coach, mentor and author on the subject of NLP and breakthrough performance, author of two best selling books ‘The eight principles of achievement, love and happiness’ and ‘Four tribes on Earth’, both of which reached Amazon Number one in the US, Australia, UK, Canada - the list goes on. She is also an expert on archetype or coaching, which is predominantly what we dive into as part of our conversation today.In this conversation we cover:-What exactly an archetype is and how we can use that understanding to build greater insights into where the leaps in our performance might lay.How to get ourselves unstuck - The four phases of growth, How we move between them, where we often find ourselves, what feels like right back at the beginning, aka Thank you 2020.The price of feedback and why powerful vulnerability does not mean standing in front of the firing line alone.The concept of thresholds and click through points, usually describing those moments that feel like freefall, but are in fact, usually an invitation to something else.Why at various times, we all need to learn how to stop blaming and pay the price.I've thought a lot about this conversation since it was recorded. Strangely enough more thanmost and probably my biggest takeaway and something I'd really love you to listen out for. While you're soaking all of this up today is this simple reframe. The next time you're stuck there are usually only ever two ways out of it. The first is to stop beating your head against that brick wall - you know the one and get some support. Now that might be a partner, a coach, a friend or a mentor. Essentially, whatever place it is they won't judge how you got yourself there in the first place. And then the second is to consciously surround yourself with a genuine diversity of perspectives on the where to from here.As that age old Einstein quote goes “We can't solve our problems with the same thinking that we used to create them.” Now both of these strategies sound really simple, but in my own reflections, and as someone who's been stuck more than my fair share of times it's rare that we do either. On that note sit back, sip on your latte, stride out and enjoy the fascinating mind of one of the true sages in this space, the amazing Pip McKay.
2/23/2021

Michael Grinder: Charisma, Power and The School of Unlearning

Season 1, Ep. 104
Here’s a question – how do you feel about the word charisma?Does it inspire you? Make you think about world leaders or industry icons – those who are able to inspire others with their words and actions. Does it make you cringe? Feel somehow kind of hollow – like a veneer or side show designed to hide something? Or does it just feel like a super power you either do or do not have.The honest answer for me – is somehow all of those things. I’ve seen charisma – that illusive magnetic quality – move mountains, raise millions of dollars and build entire organisations from nothing but an idea.I’ve also seen the traditional definition of charisma – one of flamboyance, volume and a willingness to put on a show - be responsible for keeping some of the most incredible people, ideas and companies on the side lines. Resigned before they begin - by the mistaken belief that they don’t have what it takes to achieve that level of influence.So much power – for one very little word.Today’s guest takes that word charisma – and turns it inside out. Rather than an attribute that’s externally referenced – what people think of me, the end result I achieve – he believes it to be something that starts from within.He also believes that charisma – and influence – has very little to do with the words that we say – but rather in the space between the words – or non-verbal cues as he calls them.In other words – he’s someone I had to talk to.Michael Grinder has over 40 years of experience training thousands of groups. Known as the pioneer of nonverbal communication, Michael helps executives and educators assess people accurately, connect with others deeply, and build their charisma.He’s written 14 books, which have been translated into seven languages. He’s a sought-after speaker across seven continents. He was also Teacher of the year on three different occasions and a recipient of the 2019 DACH “Mediator of the Year.”In this conversation we dive into:How to avoid being shot as the messenger of bad news – especially if you’re in a leadership position that involves naming the unpopular elephant in the room.How to use your breath as a tool to immediately move your body from fight or flight – into a zone of powerful influence.Why the cracks in works of great art, hold the key to understanding the two spaces we need to occupy when lifting our charismaThe role of ‘planting’ when it comes to diffusing conflict – or igniting possibility. GAME CHANGERAnd finally, why there should be a school of unlearning, when it comes to the stories we tell ourselves about our own ability to influence – and the tools we are given (or in many cases not given) to make the leaps in impact we want to make.If you’re interested in even more tools from Michaels arsenal. Can only cover so many in an audio format – if you want to learn more – I can’t recommend highly enough that you check out Michaels newsletter ( http://michaelgrinder.com/free-charisma ). It’s packed full of tools, videos, resources on every area of this topic.In this episode, what I’d love you to reflect on – or keep at the back of your mind - is this line that you’ll hear us discuss: ‘If you can’t give solutions, give sanity’.I think all too often, as leaders, parents – salespeople – we fall into the solution trap. The idea that our role is to have all the answers. To have a clever strategy, or winning smile, that will make all the uncertainty disappear.The irony is that – more often than not – the people who look to you – or look up to you – they aren’t even listening. They’re measuring how you hold yourself. They’re reading your body language, your voice, your pauses and the strength and certainty of your presence.That’s charisma. That’s influence. And those are tools you can learn.On that note, sit back, cycle on, sharpen your pencil and get ready for a masterclass from one of the legends in his field – Michael Grinder.
2/9/2021

Oberon Sinclair: How Kale became famous: How one woman created the world's most infamous vegetable

Season 1, Ep. 103
I’m going to start today’s introduction with a quote from The Times: “If the vegetable kingdom had a supermodel it would be Kale.”You know Kale - the green leafy vegetable that seems to be in everything? Steamed kale, baked kale, kale smoothies, dehydrated kale chips and my personal favourite – kale ice-cream.For those of you that have been living under a rock – kale has to be the world’s most talked about super food of the past few years.In 2014, Whole Foods went from barely stocking Kale to selling22k bunchesper day, and small-time kale chip producersbecame multi-millionairespractically overnight.From food to fashion - even Beyoncé sported a Kale sweatshirt in one of her popular music videos.So, like all things that seemingly come out of nowhere and suddenly become viral – it’s interesting to ask the question – what exactly happened?Who started these wheels in motion – how do they feel about what happened next - and more importantly – how on earth did they do it?So this episode started nearly a year ago – when I hadn’t yet asked myself any of those questions about my morning smoothie. It began with an email from someone call Captain Jack. The rough gist of the email was ‘I love your podcast and – if you haven’t already – you have to talk to a lady called Oberon Sinclair. She made Kale famous’. Full stop.Now we get a handful of these emails every week – some are interesting – some are down right strange - but there was something about Captain Jack – and the words ‘made Kale famous’ – that I think pretty understandably got me hooked. Pardon the pun.What followed was a six month conversation from various points around the globe, that led me to become more and more fascinated with the phenomenon that is Oberon Sinclair.In simple answer to the question – yes she did single handedly make Kale famous – but how she did it – and why she did it – is a story you have to hear. So here are a few background details…Oberon is the CEO and founder of the PR and creative agency, My Young Auntie.Over the past 20 years, she has collaborated with, consulted for and managed clients including Hermès, Vivienne Westwood, Jack Spade, Converse and Fabergé. On top of all of that she is also widely regarded and known – as the Queen of Kale.In this conversation we unpack:How to spot – and create trends - by making and creating space in your life for curiosityWhy deciding to act on that zing – is one of the most powerful decisions you can make in business and in lifeWhy she created the American Kale Association – and why it became the vegetable kingdoms best kept secretHow to create a network of influence – including creating natural, unforced connections – no faking it until you make it hereThe keys to putting together effective collaborations – including the three step rule - Connect, create, collaborateWhat I’d love you to reflect on when listening to this conversation – is how un-linear her journey has been. I think we can often fall into the trap of taking a a+b=c approach to influence – or to building any kind of business, career or movement from scratch.From my experience – and from any of the conversations I have had with those that have fire tested the tools – it just doesn’t work that way. It involves trusting your instincts, following the breadcrumbs when they appear, showing up and staying inspired when it feels like you’re on an unexpected detour (aka the whole of 2020). And finally – playing the long game with the people you meet along the way.If this conversation feels like it walks down many different paths - it’s because that’s what a truly inspired and influential life often feels like. The question is always our commitment to keep walking.On that note – sit back, pull out the kale chips and enjoy an insight into the brilliant mind of the Queen of Kale herself – Oberon Sinclair.