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In/Organic Podcast
E20: The How: Taking Smartsheet Private for $8.4 Billion with Erik Morton
Summary
In this episode of the Inorganic Podcast, Christian and Erik delve into the complexities of take private transactions, using Smartsheet's recent acquisition as a case study. They discuss the economic challenges facing public companies, the lifecycle of a business transitioning from public to private, and the strategic considerations for boards contemplating such moves. The conversation highlights the importance of fairness opinions and the intricate dynamics of investor strategies in these transactions. In this conversation, Erik and Christian delve into the complexities of take-private transactions, focusing on the negotiation dynamics, the role of advisors, regulatory considerations, the impact on employees, and the financial structuring that influences investor returns. They use the Smartsheet deal as a case study to illustrate these concepts, providing insights into the motivations behind such transactions and the implications for all parties involved.
Takeaways
- Public companies face unique challenges that may lead them to consider going private.
- The lifecycle of a business includes transitioning from public to private ownership.
- Smartsheet's acquisition is a significant case study in the current market.
- Initiating acquisition conversations requires careful preparation and strategy. The Smartsheet deal features a go-shop provision allowing for additional bids.
- Advisors play a crucial role in take-private transactions, including bankers and consultants.
- Regulatory dynamics can complicate interactions between buyers and sellers.
- Employees in public companies face different equity compensation structures when taken private.
- Investor returns are influenced by the capital structure and debt servicing costs.
- The liquidity of equity compensation differs significantly between public and private companies.
Chapters
00:00 Introduction
04:04 Understanding Take Private Transactions
08:28 Analyzing the Smartsheet Case Study
15:53 Transaction Dynamics and Investor Strategies
20:44 How Fairness Opinion Works
23:28 Initiating Acquisition Conversations
29:18 Advisors in Take-Private Transactions
31:48 Do's and Dont's for Potential Acquirers
37:33 Impact of Take-Private Transactions on Employees
45:41 Erik Morton's Hypothetical Simple Exit Waterfall
51:38 Conclusion
Connect with Christian & In/organic Podcast
Christian's LinkedIn: https://www.linkedin.com/in/hassold/
In/organic on LinkedIn: https://www.linkedin.com/company/inorganic-podcast
In/organic on YouTube: https://www.youtube.com/@InorganicPodcast/featured
Connect with E20 guest, Erik Morton on LinkedIn
https://www.linkedin.com/in/erikimorton/
Episode References
https://investors.smartsheet.com/news/news-details/2024/Smartsheet-to-be-Acquired-by-Blackstone-and-Vista-Equity-Partners-for-8.4-Billion/default.aspx
https://www.wsj.com/articles/smartsheet-to-be-taken-private-by-pe-firms-in-8-4-billion-deal-7296758c
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E40: The Art of Tuck-in Deals w/Brian Burt of Canopy Management
37:31|SummaryIn this episode of the Inorganic Podcast, co-hosts Ayelet Shipley and Christian Hassold welcome Brian Burt, founder & CEO of Canopy Management. In this episode, we discuss Brian's entrepreneurial journey, with an emphasis on his principles for building the business and expanding through highly accretive tuck-in M&A transactions. Brian also shares the importance of cultural fit in successful integrations. He then discusses the challenges and opportunities presented by AI in the retail media space, emphasizing the need for omnichannel marketing strategies. The conversation underscores the importance of momentum in business and the role of performance-based incentives in sustaining an entrepreneurial spirit within acquired teams.TakeawaysCanopy Management has grown without external investment, focusing on mergers and acquisitions for expansion.The need for operational efficiency and scalability drove the first acquisition.Cultural fit and shared values are crucial in successful acquisitions.Integrating new teams requires clear communication and defined outcomes.Performance-based incentives help maintain entrepreneurial spirit in acquired teams.AI presents both a threat and an opportunity for the agency space.Omnichannel marketing is essential for modern e-commerce success.Building a strong personal brand aids in building an acquisition funnelMomentum in business is key to successful integration and growth.?Chapters00:26 Brian Burt’s Background 02:38 Growing through M&A 12:31 Culture Fit and Founder Alignment13:09 Integrating the First Acquisition16:36 Defining and Executing Acquihires20:45 Evolving the Playbook23:46 Incentives Pods, and Integration Strategy27:44 Scale Synergy and Sustainable Growth31:28 Market Outlook: Retail Media Omnichannel and AI37:14 Closing Thoughts and TakeawaysConnect with Christian and AyeletAyelet’s LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/Christian's LinkedIn: https://www.linkedin.com/in/hassold/Web: https://www.inorganicpodcast.coIn/organic on YouTube: https://www.youtube.com/@InorganicPodcast/featuredConnect with guest Brian Burthttps://www.linkedin.com/in/brianburt1/
E39: The Future of Omni & Retail Media w/Jeff Cohen
43:15|SummaryOn this episode of the Inorganic Podcast, co-hosts Christian Hassold and Ayelet Shipley are joined by guest Jeff Cohen, newly minted Chief Business Development Officer of Skai, former Principal Evangelist for Amazon Ads, and in general a seasoned operator with an extensive background in commerce and tech. In this episode, the hosts and guest explore the current state and future vision of omnichannel commerce. Their discussion spans the immediate and long-term prospects of retail media agencies and the defensibility of these businesses based on their commonly observed category-specific expertise. As a part of this discussion, they talk about notable retail media agencies including Podean, Cartograph, and Envision Horizons. The conversation emphasizes the need for agencies to adapt and innovate in a rapidly changing market.TakeawaysE-commerce is growing at a rate of 6-8%.Retail media is experiencing growth rates in the low to mid 20s.Omnichannel connectivity is crucial for brands.Brands often underutilize Amazon's audience capabilities.Organizational silos hinder effective marketing strategies.Audience planning is essential for successful media execution.Agencies should act as partners, not just service providers.The future of retail media agencies is evolving rapidly.AI can significantly enhance operational efficiency in marketing.Chapters01:01 Introduction & Why Omnichannel Commerce Matters02:40 Jeff Cohen’s Journey04:46 The Growth of Commerce Talent05:58 Defining Omnichannel Commerce07:39 Are Brands Underutilizing Amazon’s Potential?11:58 Balancing In-House and Agency Collaboration14:21 Audience Planning: The Core of Retail Media18:31 How Retail Media Agencies Differentiate and Mature22:00 The Future of Agencies with AI & Tech34:07 Inside Skai: AI Tools and Omnichannel Evolution37:25 Platform Strategy & The Broader Tech Landscape 40:40 Closing Reflections & TakeawaysConnect with Christian and AyeletAyelet’s LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/Christian's LinkedIn: https://www.linkedin.com/in/hassold/Web: https://www.inorganicpodcast.coIn/organic on YouTube: https://www.youtube.com/@InorganicPodcast/featuredConnect with guest Jeff Cohenhttps://www.linkedin.com/in/jeffreycohen/
E38: Valuations Deep Dive w/Matt Bodnar of Eidolon Capital
40:41|SummaryIn this episode of the In/organic Podcat, co-hosts Christian Hassold and Ayelet Shipley welcome guest Matt Bodnar, founder and managing partner at Eidolon Capital. Matt is a business owner and investor with substantial experience using M&A as a lever to acquire and grow businesses. In this episode, Matt discusses how he has leveraged his intellectual interest in valuations and deal structuring to execute creative and accretive deals. Further, Matt discusses the importance of understanding earnings and multiples in business valuation, the impact of size on valuation, and the challenges of customer concentration. Additionally, he provides strategies for sellers to maximize their exit value, emphasizing the need for thoughtful analysis and potential acquisitions to enhance business value.TakeawaysValuation can be simplified to earnings and multiples.Size significantly impacts business valuation multiples.Customer concentration can negatively affect valuation.Sellers should consider adding businesses to increase value.Earnings adjustments can significantly influence business valuation.Understanding market perceptions is crucial for sellers.Agencies offer unique opportunities for cross-selling and growth.Chapters00:00 Coffee Preferences and Brewing Techniques02:54 Restaurant Business Insights and Challenges05:42 Valuation Philosophy and Business Insights14:44 Valuation Fundamentals: Understanding Multiples22:12 Earnings and Adjustments: The Art of Valuation34:20 The Size Premium: Why Bigger is Better38:12 Customer Concentration: Risks and Strategies41:53 Maximizing Exit Value: Key Strategies for SellersPepperdine Capital Markets Report discussed on the podcasthttps://digitalcommons.pepperdine.edu/gsbm_pcm_pcmr/Connect with Christian and AyeletAyelet’s LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/Christian's LinkedIn: https://www.linkedin.com/in/hassold/Web: https://www.inorganicpodcast.coIn/organic on YouTube: https://www.youtube.com/@InorganicPodcast/featuredConnect with guest Matt Bodnarhttps://www.linkedin.com/in/mattbodnar/
E37: DealCon Roundup Part 2: Earnouts in Agency M&A
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E36: Deal Con Roundup: Capital Access, Culture Fit in Deals, and Access to Capital for Inorganic Growth
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E35: Correction! Update on Details of Verisk's Planned Acquisition of Acculynx
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E34: Syndigo & 1WorldSync Explainer: What do these companies do?
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E33: Syndigo’s Billion $ Acquisition of 1WorldSync
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E32: So, You Want to Be a Platform? ft. Anthony Costanzo
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