In/Organic Podcast

our deals this week. One disclosed price. The same trade running through all of them — buyers acquiring capability quietly rather than building it.Christian and Ayelet break down what each deal actually signals about where the software and agency markets are heading — plus stick around for the live after-show with Kevin Simonson, CEO of adMixt, on the Interluxe Group acquisition.One deep dive. Three quick hits. One live after-show.What we cover: Why Sprinklr restarted M&A after nearly five years and what choosing ViralMoment first says about the market, the "tale of two cities" in AI exits — top 1% startups clearing the preference stack vs. capability tuck-ins sold as assets, why Asana's $75M StackAI deal is the other side of that coin, and how two ad tech and agency deals (Peer39/Adloox and Interluxe/adMixt) reflect the same buy-not-build logic.⏱️ TIMESTAMPS0:00 — Welcome to Market and Deals Friday0:30 — Quick market context: the data is backing up the thesis2:50 — Why corporate M&A is surging while PE volume drops4:11 — Deal #1: Sprinklr acquires ViralMoment — video-native social intelligence5:00 — The gap it fills: social moved to video, listening tools are still text-based5:50 — ViralMoment background: founded by Chelsea Hall, Carnegie Mellon, seed-stage6:27 — Sprinklr's earnings context and why this was a buy-not-build asset deal7:30 — The tale of two cities: top 1% AI startups vs. capability tuck-ins8:30 — Sprinklr is hiring an M&A role right now (and Christian's soapbox on the title)9:22 — Deal #2: Asana acquires StackAI for ~$75M — clearing the preference stack10:00 — Why this is the "right tech, right team, right investor" version of the same trade10:30 — The MIT startup angle and the agent execution layer Asana was buying11:01 — Deal #3: Peer39 acquires Adloox from Scope3 — walled garden verification11:50 — Why this matters against DoubleVerify and IAS11:55 — Deal #4: Interluxe Group acquires adMixt — performance firepower for luxury12:56 — The thread tying all four deals together: buy is beating build13:27 — Tease: big announcement next week + after-show with Kevin Simonson of adMixtLinks:Goldman report: https://www.goldmansachs.com/insights/articles/ma-volume-expected-to-surge-this-year-despite-economic-uncertaintyEY Parthenon report: https://www.ey.com/en_us/newsroom/2026/06/ey-parthenon-forecasts-resilient-8-percent-growth-in-us-dealmaking-in-2026-despite-geopolitical-and-economic-headwindsConnect with Christian and AyeletAyelet’s LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/Christian's LinkedIn: https://www.linkedin.com/in/hassold/Web: https://www.inorganicpodcast.co

Most scaled independents looked at Grapevine.ai during the sale process and didn't get it. They couldn't process the economic model. They didn't know how to assess the technology. Justin Hayashi leaned in and won.Recorded at Possible 2026 in the Unplugged Collective pavilion, Christian Hassold and Ayelet Shipley sat down with Justin Hayashi, CEO of NewEngen, one of the most tech-forward independents in the market to break down how he thinks about acquisitions, what makes NewEngen genuinely different from its peers, and what he's looking for next.NewEngen started in 2016 as a tech company trying to dethrone Marin Software, among others. It evolved into the agency their clients always said they were and built a platform around content, creator marketing, and measurement that most of their competitors can't replicate.What we cover: The origin story; from Zulily's IPO to trying to build a bidding algorithm to accidentally building an agency, how three acquisitions in the content and creator space shaped NewEngen's differentiated positioning, the Grapevine.ai deal thesis and why beating an aggressive forecast during diligence was the final proof of conviction, how NewEngen handles integration with a "do no harm" philosophy while keeping brands like Donut Studios intentionally separate, and the buy box for what comes next: social, content, measurement, and commerce.⏱️ TIMESTAMPS00:12: Cold open: does the YC target on agency backs keep you up at night?1:08: Welcome and guest intro: Justin Hayashi, CEO of NewEngen, at Possible 20261:19: The backstory: from Zulily IPO and billion-dollar sale to Qurate, to founding NewEngen2:25: The original thesis: dethrone Marin Software and Kenshoo — and why it didn't work3:58: The pivot: from SaaS company (that clients kept calling an agency) to what NewEngen is today4:28: Tech-enabled DNA: what survived the pivot and what defines NewEngen now5:54: What scaled independents are getting wrong — and where NewEngen differentiates6:45: Three acquisitions in the content and creator space: why content was always the bet7:23: The Grapevine.ai deal: why most scaled independents walked away and NewEngen stepped up8:04: Why Caroline's conviction and operator mindset won the first filter9:00: 900 vetted, high-performing creators vs. seven million claims — the quality argument10:29: Two lenses: founder CEO conviction vs. PE underwriting — how Justin navigated both11:06: The aggressive forecast, the bottoms-up conviction, and what actually happened11:30: Zuckerberg's earnings calls as diligence data: short-form video growth 20% → 30% YoY12:43: What made Grapevine.ai hard for strategic buyers: long-tail revenue and small contracts13:37: How Caroline's client migration story played out in real time during diligence15:19: Donut Digital acquisition: "do no harm" integration and why they kept the brand16:45: LT Partners vs. Acorn Influence vs. Donut Studios: three different integration approaches17:57: The hardest integration lesson: get alignment on goalposts before you close18:59: Buy box: social/content, measurement, commerce, B2C only, $3-12M revenue sweet spot21:02: Closing take: NewEngen is the software-led agency ready to take on Silicon Valley🎙️ Guest: Justin Hayashi, CEO, NewEngen | Recorded at Possible 2026https://www.linkedin.com/in/justinhayashi/Connect with Christian and AyeletAyelet’s LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/Christian's LinkedIn: https://www.linkedin.com/in/hassold/Web: https://www.inorganicpodcast.co🔔 Subscribe for weekly M&A and agency coverage on In/Organic

iHeart to start a B2B podcast network — read the signal7:50 — Podcast agencies are still priced like services businesses, not talent factories8:50 — The valuation gap: no shared yardstick for IP and franchise value before it's commercialized9:20 — MARC: building the FICO score for franchise value — Ayelet's startup to watch9:52 — The data problem: YouTube gives real analytics, Apple and Spotify give nothing10:51 — The tech layer underneath the smaller podcast agencies — why it matters for buyers11:45 — AI tuck-in: Coupa acquires Tonkean — Israeli agentic intake and orchestration platform12:18 — Israel continues to dominate enterprise AI tuck-ins13:35 — Solstice raises $21M Series A — AI-native pharma marketing agency, content from months to 10 days14:20 — InstaAgent: out of Alchemist + YC P26, agent swarm coordination for paid social15:15 — Connecting the dots: Solstice and InstaAgent are the venture-stage version of the Silicon Valley targeting agencies thesis16:15 — Advice for corp dev teams at Power Digital, PMG, Stanza: track early stage now17:04 — What's next: episode 67 with Justin Hayashi of New Engine, and M&A Source conference panel🔔 Subscribe so you don't miss the big announcementConnect with Christian and AyeletAyelet’s LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/Christian's LinkedIn: https://www.linkedin.com/in/hassold/Web: https://www.inorganicpodcast.co

Podean just closed their fourth acquisition in nine months. Travis Johnson is hinting at a fifth. Mountain Gate's strategic roadmap had six puzzle pieces. Four are filled. Two more to go.This is what a PE-backed independent agency rollup looks like when it's working.Travis Johnson — CEO and co-founder of Podean, the largest independent global marketplace-focused agency — is back on In/Organic to walk through the full acquisition path: what each deal was designed to solve, how they've learned to lead with culture before due diligence, why they stopped taking cold calls and built a one-pager instead, and what's still missing from the platform.At roughly 400 people and growing toward 500, managing $600-700M in retail media spend and driving approximately $5-6B in client sales — Podean may be the most acquisitive independent agency in the US right now. And they're not done.What we cover: The rationale behind each of the four acquisitions — Commerce Canal, AdAdvance, AdMerge, and CartBloom — why Walmart is growing faster than Amazon and CartBloom fills that gap, the hard lesson of spending six months on a deal that fell apart on culture, how Mountain Gate runs the identification process while Podean runs the relationship, the one-pager filter that stops time-wasting calls before they start, and what the next acquisition is probably going to be.⏱️ TIMESTAMPS0:26 — Welcome back and a quick apology to the 2,180 YouTube subscribers1:23 — Travis Johnson reintroduction: Podean, Mountain Gate backing, four deals in nine months2:44 — Quick refresh: the four acquisitions — Commerce Canal, AdAdvance, AdMerge, CartBloom3:37 — Podean's strategic thesis: end-to-end, global, social commerce, retail management4:15 — Breaking down each acquisition: what did it add?4:43 — Commerce Canal: retail operations depth, logistics, apparel vertical, New York office5:55 — AdAdvance: media-only depth, Amazon relationships, Streamline tech platform7:30 — AdMerge: two-thirds ex-Amazon team, global footprint now 21 countries, EmergeView and Emerge Engine9:30 — CartBloom: ex-Amazon, ex-Walmart founders, specialist Walmart depth in the fastest-growing retail media platform10:32 — Deal process breakdown: three proprietary, one banker-run (AdMerge)11:20 — What's still missing: social commerce globally and AI-native tech12:14 — TikTok Shop growing globally — Ireland, Europe, US numbers keep rising12:43 — Tech consolidation: from 6 tech people to 30, building AI-native unified platform14:08 — 400+ headcount, $600-700M retail media spend, $5-6B in client sales15:35 — "Just drop Codex on the file system and tell it to fix everything"16:13 — Advice for smaller agencies: don't get distracted, run a solid business first17:00 — The hard lesson: six months on a deal that fell apart on culture fit18:02 — Lead with culture first, numbers second — the pivot that changed their process18:25 — What taking PE money actually means: "You're about to sprint faster than you've ever sprinted"19:30 — Integration is hard: HR platforms, titles, tools, ways of working all different20:04 — Mountain Gate's role: strategic roadmap session, identification, deal sourcing20:38 — Six puzzle pieces. Four filled. Two more to go.22:13 — The one-pager filter: how to triage inbound without wasting time24:00 — Number five is coming. Give the exclusive to In/Organic, not AdAge.🎙️ Guest: Travis Johnson, CEO & Co-Founder, Podeanhttps://www.linkedin.com/in/travis-johnson77/Connect with Christian and AyeletAyelet’s LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/Christian's LinkedIn: https://www.linkedin.com/in/hassold/Web: https://www.inorganicpodcast.co🔔 Subscribe — we'll have acquisition #5 when it drops💬 Drop your guesses on the next Podean deal in the comments

Everyone wanted the commerce front end. Nobody wanted the data.Joe Gadreau watched agency after agency walk away from the hardest — and most important — part of the commerce stack while he was at Salsify. So he went and built it himself.Recorded live at Salsify's Digital Shelf Summit in Atlanta, Christian sat down with Joe Gadreau, founder and CEO of Lettuce Commerce, for a conversation about what it means to be an AI-native services company in 2024, why the "bill you forever" managed services model is dying, and how the convergence of software and services is reshaping what the next generation of consulting firms actually looks like.What we cover: Why Joe left one of the first 20 seats at Salsify to start his own thing, the car and fuel analogy that explains why product content is the most overlooked piece of the commerce stack, how Lettuce Commerce is going after legacy SI firms head-on, Sequoia's thesis on the next trillion dollar company masquerading as a services firm, and what a bootstrapped founder thinks about capital, scale, and the right moment to consider outside investment.⏱️ TIMESTAMPS0:26 — Welcome and guest intro: Joe Gadreau, founder and CEO of Lettuce Commerce0:44 — Joe's background: athlete tracking technology to employee #20 at Salsify1:40 — Why Salsify was the right place to build a professional foundation2:34 — The moment you know it's time to start your own thing3:13 — The thesis: everyone builds the commerce front end, nobody fuels it with data4:25 — "Let us help" — where the name Lettuce Commerce actually came from5:16 — What Lettuce Commerce does: systems integrator meets strategic consultancy6:30 — Helping clients pick the right technology, not just implement what they chose7:43 — How Joe thinks about competing with Accenture Song and Amplify8:00 — AI-native from day one: founded January 2024, the same era as ChatGPT9:00 — Eating the lunch of legacy services firms built on perpetual managed services revenue9:41 — The difference between hand-holding and genuine change management11:22 — Repeat customers who want help with the next stage vs. dependency models11:52 — The software-services convergence: what does it actually mean for a services business?12:17 — Sequoia's bold statement: the next trillion dollar company will be a software company masquerading as a services firm13:03 — Is Lettuce the orchestrator or part of a bigger journey?13:26 — Bootstrapped and proud — and approaching the point where capital could accelerate ambition14:34 — Controlling your own destiny while staying open to the right combination14:57 — Christian's read: a product-led partnership is in Lettuce's not-too-distant future🔔 Subscribe so you don't miss the big announcementConnect with Guest, Joe Gaudreauhttps://www.linkedin.com/in/joegaudreau/Connect with Christian and AyeletAyelet’s LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/Christian's LinkedIn: https://www.linkedin.com/in/hassold/Web: https://www.inorganicpodcast.co

Most AI acquisitions add a layer. This one removed a layer — for everyone else.Anthropic acquired Stainless, the developer tools company that built SDKs for OpenAI, Google, Cloudflare, Perplexity, and dozens of other AI and fintech platforms. Then they wound down all hosted Stainless products. The shared supplier is no longer neutral. The tollbooth just changed hands.Christian and Ayelet break down what happened, why it matters for every agency and AI startup in the market, and what the KPMG Q1 2026 M&A data actually says about where deal activity is heading.One deal. One market update. Fifteen minutes. (Plus some Riverside FM chaos.)TIMESTAMPS0:00 — Welcome back, noisy week, Publicis/LiveRamp hangover0:45 — KPMG Q1 2026 M&A report: deal values up 88.3% to $446B, deal count down2:30 — Strategic vs. PE deal activity: 864 strategic, 495 PE in Q1 20263:23 — Advertising sector: 145 deals in Q1 2026, flat to slightly up4:00 — Why Christian is predicting a Q2 uptick in strategic activity4:42 — The deals happening behind closed doors that don't show in the data5:01 — Deal: Anthropic acquires Stainless — $300M+ for the SDK plumbing of the AI industry5:45 — What Stainless actually does: API specs into ready-to-use SDKs across languages6:10 — The competitive denial angle: Stainless built SDKs for OpenAI, Google, Cloudflare, Perplexity6:30 — What "winding down hosted products" actually means for Stainless customers7:44 — Deal terms: $300M+ reported, ~2x the December 2024 Series A valuation of $150M8:00 — Anthropic's acquisition pattern: Wunderkind, Intercepted, Coefficient Bio, now Stainless9:00 — The through line: small specialized teams making Claude better — except Stainless is different9:16 — If you're a shared supplier to competing platforms, you are an acquisition target10:03 — Why this matters for every agency and commerce business building on AI10:30 — The MCP angle: Model Context Protocol and why connectivity is the next battleground12:29 — Why Anthropic investing in Stainless is probably also an aggressive MCP build13:46 — The AI exit multiple conversation: how the timeline is compressing14:25 — Grapevine AI / New Engine: outsized early exit with real AI capability15:05 — "Capture the flag" — why traditional grow-then-sell timelines no longer apply15:21 — Wrap, Memorial Day wishes, and please someone recommend an alternative to RiversideLink to the KPMG report: https://kpmg.com/us/en/articles/mergers-acquisitions-trends-tech-media-telecom.html🔔 Live every Friday — subscribe so you don't miss the big announcement💬 Drop your guesses on the mystery buyer in the commentsConnect with Christian and AyeletAyelet’s LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/Christian's LinkedIn: https://www.linkedin.com/in/hassold/Web: https://www.inorganicpodcast.co