How I Scaled My Team


How to motivate multicultural teams with organizational psychology

Season 1, Ep. 13

In this week’s episode, Shahar and Romi talk with Nicholas Kontopoulos, Twilio’s VP Marketing for Asia Pacific and Japan.


A marketing veteran with experience in 65+ countries, Nicholas has spent years building and scaling teams internationally. As a “Westerner operating in Asia”, he’s learned what works and what doesn’t when it comes to finding success in unfamiliar markets.


Nicholas tells us about the importance of building an agile organizational structure and defining a clear purpose for your business to anchor around.


He talks about the need to understand and appreciate differences and similarities between the countries you’re looking to expand into – what translates and what doesn’t – and why you should avoid the “cut and paste” approach to selling your brand across different territories.


Nicholas is a firm believer that “culture eats strategy for lunch” – so how can you scale while staying true to your baseline culture?


Like this episode? Make sure to leave a ⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.

More Episodes


In scaling a company, are flat organizational structures practical?

Season 1, Ep. 17
In this week’s episode, Shahar and Romi talk with Lotte Vester, Head of Organisational Strategy at Asana. Like many tech companies, Asana is a fairly flat organisation with very few staff having titles. Whilst it isn’t unique in the industry, Lotte explains how the only way this structure can work is if it is supported by the right culture.Fortunately, this is something that Asana are very intentional about, aided by their Voice of Employee programme, which evaluates decisions and goals set by individuals and the company. Lotte adds that for the culture to be effective, it is important to have open and curious leaders who are comfortable giving responsibility and critique to their staff. Asana pride themselves on creating flexible working for their staff, something which they proudly offered even before the Covid-19 pandemic. Despite them seeing value in face-to-face interaction and working collaboratively in an office, they believe that whatever gets the work done best is the most effective way. But is that attitude always best?Having previously worked at Facebook, Lotte has experienced companies growing rapidly, in both headcount and revenue. At the social media company, their key value was ‘move fast and break things’ - somewhat of a unique take. Lotte explains how employees were expected to make mistakes and if you didn’t, you probably weren’t moving fast enough, something which she feels is a valuable concept as you grow.  Like this episode? Make sure to leave a ⭐⭐⭐⭐⭐ review and hit subscribe, so you never miss when a new episode drops.