Hit Your Numbers

Scaling an enterprise sales team isn't about beanbags, ping pong, or the latest tool.In this episode, James Bissell sits down with Chris Colley, VP of Global Sales at Attest, to break down what actually holds up when you scale: a culture built on learning, a clear hiring bar, coaching that happens on the job, and a prospecting engine that still works in the age of AI. KEY THEMES- Sales culture built on learning and psychological safety, not perks- Mastery Monday: turning team meetings into enablement sessions- Enterprise AE hiring: motivation, self-sourced pipeline, handling complexity- Managing out the wrong hire early and avoiding surprise exits- Micro promotions as a talent attraction and retention strategy- Using MEDDIC to run deal reviews, not as a checkbox exercise- Sales call prep and why it separates good AEs from great ones- Discounting vs deal construction in enterprise negotiation- Why outbound prospecting isn't dead and AE-led prospecting wins- PG Tuesdays: dedicating a full day to pipeline generation- How AI will reshape the AE role and why context is everythingMORE ABOUT JAMES- Host: James Bissell, founder of The Revenue Enabler- LinkedIn: https://www.linkedin.com/in/james-bissell1/- Website: https://www.therevenueenabler.comMORE ABOUT CHRIS- Guest: Christopher Colley, VP of Global Sales at Attest- LinkedIn: https://www.linkedin.com/in/chriscol/

Most teams define their ICP as a size, a sector, and a location, then wonder why the pipeline is thin. In this clip from the Hit Your Numbers episode "Drive More Pipeline With SDR And AE Pods", James Bissell and Simon Edmunds break down what a genuinely strong ICP looks like, how BeyondTrust rebuilt theirs by analysing over 1,800 closed lost deals with AI, and why getting the account right is only half the job.KEY THEMES- Where are we winning, why are we winning, and how are we winning: the questions that started the rebuild- Analysing over 1,800 closed lost deals from the previous two years using AI and sales ops- Matching the data against Gartner and the Forrester Wave to plot the ideal customer profile- Why taking ICP priority one opportunities to AEs drives more engagement and cleaner deals- How 85% of opportunities now sit inside the ICP across commercial and enterprise- The HR headcount signal that drove 50% win rates and why the classic ICP definition isn't enough- Moving from a list of 500 accounts to the best 50 using ICP and intent signals- Why you have to get the persona and the message right, above the line, on the line, and below the lineMORE ABOUT JAMES- Host: James Bissell, founder of The Revenue Enabler- LinkedIn: https://www.linkedin.com/in/james-bissell1/- Website: https://www.therevenueenabler.comMORE ABOUT SIMON- Guest: Simon Edmunds, Senior Manager at BeyondTrust- LinkedIn: https://www.linkedin.com/in/simon-edmunds/

Everyone is racing to put AI into their sales process. Most are using it to dodge the one part of the job that actually makes them money. In this clip from the Hit Your Numbers episode "Will AI Replace Sales Reps?", James Bissell and Mike Pritchett get into where AI is being deployed the wrong way right now, and why trying to automate your way out of the hard part of sales will catch up with you fast.KEY THEMES- Why using AI to avoid calls, conversations, and relationships is a mistake that shows up in next quarter's numbers- The difference between using AI for admin so you can sell more, and using it to sell less- Why "let me ChatGPT that for you" is the new "let me Google that for you"- The rabbit hole trap: how AI convinces you that you can build a rocket step by step, and why salespeople who aren't coders should be careful- How James built James GPT, an AI twin trained on MEDDIC and The Champion Playbook that coaches him out loud before an economic buyer meetingMORE ABOUT JAMES- Host: James Bissell, founder of The Revenue Enabler- LinkedIn: https://www.linkedin.com/in/james-bissell1/- Website: https://www.therevenueenabler.comMORE ABOUT MIKE- Guest: Mike Pritchett- LinkedIn: https://www.linkedin.com/in/mike-pritchett/

Should you ban AI in hiring? And why are the best VPs already planning 2027 in June?James Bissell and Richard Washington take on both in Episode 7 of Field Notes. Two topics, ten minutes each, and a lot of things sales and talent leaders should be thinking about but aren't.#FieldNotes #HitYourNumbers #B2BSales #SalesLeadership #AIinHiring #Recruitment #SalesHiring #2027Planning #RevenueLeadership #GoToMarketWatch on YouTube: https://www.youtube.com/@fieldnotespodcastHit Your Numbers, all episodes: https://www.therevenueenabler.com/podcastThe Revenue Enabler website: https://www.therevenueenabler.comConnect with Richard Washington on LinkedIn: https://www.linkedin.com/in/richwash/Connect with James Bissell on LinkedIn: https://www.linkedin.com/in/james-bissell1/

James Bissell goes back to back on champion enablement and pipeline mastery: how to arm your champion to unlock budget when you're not in the room, and how to inspect and score pipeline so bad news never reaches you too late.#HitYourNumbers #B2BSales #SalesLeadership #ChampionEnablement #PipelineManagement #MEDDPICC #Forecasting #SalesEnablement #RevenueLeadership #SalesStrategyAll episodes, Hit Your Numbers Podcast: https://www.therevenueenabler.com/podcastThe Revenue Enabler website: https://www.therevenueenabler.comConnect with James Bissell on LinkedIn: https://www.linkedin.com/in/james-bissell1/

Halfway through the quarter and the pipeline's already collapsing. Sound familiar?James Bissell goes back to back on pipeline bloat and the path to success, two skills that separate teams who forecast accurately and win, from teams stuck having the same conversation every quarter.#HitYourNumbers #B2BSales #SalesLeadership #PipelineBloat #Forecasting #MEDDIC #SalesEnablement #MutualActionPlan #RevenueLeadership #SalesStrategyAll episodes, Hit Your Numbers Podcast: https://www.therevenueenabler.com/podcastThe Revenue Enabler website: https://www.therevenueenabler.comDownload the Sales Readiness Playbook: https://www.therevenueenabler.com/downloadsConnect with James Bissell on LinkedIn: https://www.linkedin.com/in/james-bissell1/

Relationship and ROI. If either one falls down, you won't grow the account.Simon Watson and Mark Burrett join James Bissell in this Best Of special on what it actually takes to expand and retain customers, and why most businesses are looking in the wrong place for the fix.All episodes, Hit Your Numbers Podcast: https://www.therevenueenabler.com/podcastThe Revenue Enabler website: https://www.therevenueenabler.comConnect with Simon Watson on LinkedIn: https://www.linkedin.com/in/simonwatson13/Connect with Mark Burrett on LinkedIn: https://www.linkedin.com/in/markburretthubworx/Connect with James Bissell on LinkedIn: https://www.linkedin.com/in/james-bissell1/

This week on Hit Your Numbers, we're handing over to Field Notes.Field Notes is a new podcast from James Bissell and Richard Washington. Two topics, twenty minutes, real conversations from people working inside sales organisations every day. James covers enablement, Rich covers talent, and this is what they talk about when the mics aren't usually on.Subscribe to Field Notes wherever you get your podcasts so you don't miss the next one.USEFUL LINKSWatch on YouTube: https://www.youtube.com/@fieldnotespodcastHit Your Numbers, all episodes: https://www.therevenueenabler.com/podcastThe Revenue Enabler website: https://www.therevenueenabler.comConnect with Richard Washington on LinkedIn: https://www.linkedin.com/in/richwash/Connect with James Bissell on LinkedIn: https://www.linkedin.com/in/james-bissell1/