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Hit Your Numbers

Because Nobody Gets a Degree in B2B Sales


Latest episode

  • 54. How to use AI for Pipeline Management

    10:42||Ep. 54
    Still not using ChatGPT to run your deals? You're leaving speed, precision, and pipeline coverage on the table.In this solo episode, James Bissell breaks down exactly how Account Executives can use the Projects feature in ChatGPT to streamline pipeline management - from writing follow-ups and prepping demos to scoring deals and building business cases in minutes.Whether you're managing five deals or 50, this episode walks through how to set up your GPT, what templates to load in, and how to get high-quality outputs that actually save time. If you're in mid-market or enterprise SaaS sales, this one will be a game-changer.

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  • 52. Coaching the Coaches

    01:02:47||Ep. 52
    In this episode, Nick Pegram shares a frontline view into what it actually takes to coach and scale successful B2B sales teams in 2025. From building his first team from scratch at LinkedIn to leading regional growth at LastPass, Nick explains how effective sales coaching starts by coaching the coach.You'll hear how he sets expectations, reviews calls, handles underperformance, and makes coaching a repeatable muscle, not a calendar filler. Perfect for sales leaders, team leads, and founders managing their first reps.Follow Nick on LinkedIn: https://www.linkedin.com/in/1nickpegram/For those who have listened to the episode, you'll have heard that Sam Stewart is an outstanding Account Executive that Nick has had the privilege to lead. Sam's daughter Emmy was diagnosed with ALL (Acute Lymphoblastic Leukaemia) at age 3. She’s now 5yrs old and doing well, and her recovery journey continues mainly due to her phenomenal determination and positive attitude to life. This year Sam and his community have been running marathons across the cities where Emmy received treatment, raising funds for Young Lives vs Cancer, an organisation that’s been instrumental in supporting Emmy and her family.Please visit Emmy’s fundraising page if you’d like to contribute. Yes, it’s already over target, but we believe we can push it to £6,000 before we reach 2026: https://www.justgiving.com/page/beth-stewart-2
  • 53. Stop Relying on Mutual Action Plans

    09:54||Ep. 53
    Too many reps lean on Mutual Action Plans that buyers barely read. In this solo episode, James Bissell shares how to use a Path to Success—a simple framework that keeps deals aligned to value, not just closed dates.
  • 51. Winning a £20m Customer Nobody Wanted

    48:29||Ep. 51
    In this episode of Hit Your Numbers, we sit down with Kate Hunt, Regional Director for Enterprise at Multiverse, to explore what it really takes to build and enable champions in your sales process.Kate shares a transparent view into how she navigated one of her most pivotal deals, revealing how initial setbacks were reframed into opportunities. She explains how you can identify a champion early, test their commitment, and avoid the false positive trap that stalls so many pipeline deals.Find and follow Kate on LinkedIn: https://www.linkedin.com/in/kate-hunt1/
  • 49. 5 MEDDPICC Tips That Actually Work

    23:09||Ep. 49
    In this episode of Hit Your Numbers, we get tactical. James Bissell breaks down five advanced MEDDPICC techniques that top-performing sales reps use to qualify faster, close bigger, and stop deals from stalling. From climbing the metric staircase to winning over economic buyers with precision, this episode is a mini masterclass in executing MEDDPICC properly, not just ticking boxes.
  • 47. Cross Functional Leadership and Managing Up

    44:30||Ep. 47
    In this episode, Jessica Stacpoole, VP of Sales at MVF, shares what it takes to lead cross-functional teams while managing up effectively. From building brand-new product suites to aligning revenue goals across Sales, Product, and Marketing, Jessica walks through the frameworks she uses to keep everything, and everyone, on track.You’ll learn how daily huddles can unlock momentum, why transparent communication upwards is non-negotiable, and how genuine curiosity can shape a high-performing sales culture. If you're navigating internal alignment, exec pressure, or resource battles, this one's for you.Follow Jessica on LinkedIn: https://www.linkedin.com/in/jessicastacpoole/
  • 50. Champions Can't Win Without a Business Case [Remastered]

    32:39||Ep. 50
    In this episode, James breaks down one of the most overlooked tools in modern B2B sales: the business case. With budgets tighter than ever and more stakeholders involved in decisions, your champion can’t win without the ammo to sell your product internally. James explains how to build a compelling one-pager, how to test your champion's commitment, and how to leverage AI to scale your efforts without losing impact.Perfect for AEs navigating longer sales cycles, mid-market and enterprise sellers, and revenue leaders looking to improve deal velocity and close rates.