Hit Your Numbers

In this episode, James Bissell sits down with James Matthews, Chief Commercial Officer at Connectd, to unpack what really happens when sales professionals progress from SDR to leader, and why so many revenue teams struggle when they scale.James Matthews shares candid insights from his journey in venture-backed businesses, explaining why hiring more AEs is not a strategy, why forecasting breaks when fundamentals are weak, and why many revenue leaders cannot properly define their ICP beyond surface-level firmographics.James Bissell and James Matthews explore the chaos that often comes with rapid growth, the pressure from boards and investors, and the dangerous “spreadsheet business” mentality that ignores market reality. They also discuss why AI has not made GTM easier - as most teams are using it incorrectly - and why repeatability and predictability must come before scale.For anyone progressing from SDR to leadership, or currently leading a revenue team under growth pressure, this episode offers a grounded, practical blueprint for building predictable growth without burning out your team, or your forecast.Follow James Matthews on LinkedIn https://www.linkedin.com/in/mrjamesmatthews/

In this episode, James Bissell breaks down how to close deals without defaulting to discounts. He shares practical negotiation strategies, live-tested talk tracks, and closing lines that drive outcomes, without giving up your margin.Perfect for SDRs, AEs, and revenue leaders who want to stop bleeding unnecessary discounts and start closing with confidence. If your deals are stalling or you're constantly being told you're "too expensive," this is the episode you need.

In this episode of the Hit Your Numbers podcast, James sits down with seasoned sales leader Chris Muir for a masterclass on how to run deal reviews that actually move the needle. From setting the right cadence and expectations, to avoiding the dreaded “forecast interrogation,” Chris shares real-world insights from 30 years in sales, plus tactical frameworks for making deal reviews a driver of growth, not admin.Follow Chris on LinkedIn: https://www.linkedin.com/in/chrismuir/Check out The Sales Readiness Playbook: https://www.therevenueenabler.com/the-sales-readiness-playbook

Sales is about inspiring change, and storytelling is your sharpest tool.In this solo episode, James Bissell breaks down exactly how to use his custom-built Storytelling GPT to create customer stories that build trust, reduce risk, and close more deals. From how to introduce a story mid-call to the proven structure that makes your success stories resonate - this is practical, real-world sales enablement, powered by AI.If you’re in a sales role and struggle to articulate customer value, this tool and episode are a must-watch.

In this episode of Hit Your Numbers, James Bissell is joined by Matt Bruce, Founder of Moree, a fast-growing outsourced business development agency. Together, they dive into the reality of building pipeline in 2026, and what too many sales teams are still getting wrong.From lazy tech stacks to the myth of scaling, Matt breaks down why most outbound strategies fail and how his team gets reps back to basics, with powerful results. Expect real talk on pressure, persona strategy, what a good customer profile actually looks like, and why context beats volume every time.Follow Matt on LinkedIn: https://www.linkedin.com/in/matthew-bruce-33b4863/

Too many AEs are labelled “ramped” after 90 days, despite being nowhere near sales ready. In this solo episode, James Bissell breaks down The Sales Readiness Playbook, his new framework for building pipeline-ready reps faster and with less burnout.You’ll hear the 4-part RAMP model, why traditional onboarding is broken, how to certify skill, not just time in seat, and how the best teams are reducing ramp while increasing win rates. Perfect for VPs of Sales, founders, and anyone hiring AEs in 2026.Get the free ebook at TheRevenueEnabler.com