Episode 8 - How Communities Help in Marketing
Welcome to another episode of DigiPod! In this episode, we'll dive deep into the popular communities you see online such as Home Buddies, Let's Eat Pare and Masarap Ba? These groups have massive members and engagements online. How did Frances Lim Cabatuando of Home Buddies, Mark Del Rosario of Let's Eat Pare and Kat Abaan, Jr. of Masarap Ba? grow their members and how can marketers learn from them?
Listen to the episode until the very end and don't forget to give us 5 stars!
View all episodes
Best of Digicon Pop: Media And Digital Trends for 202228:21Welcome to another episode of our Best of DigiCon Pop! In this episode, the Head of Creative and Media in Singapore and Regional Media Lead of KANTAR's Pablo Gomez will talk about the media and digital trends that brands need to anticipate this 2022.Press play in this insightful Best of Digicon Pop ep and if you love this episode, don't forget to rate us 5 stars.
Best of Digicon Pop: Future You and I : A World in Programmatic20:33In another episode of Best of DigiCon Pop Series, Arshan Saha talks about the future of marketing with the help of programmatic advertising. How can technology become more complex and relevant, how can this adapt to the users' ever-changing behavior? Listen to this insightful episode if you missed this session in the grand virtual event. Press play until the very end only here on DigiPod!
Best of Digicon Pop: Enter the Metaverse25:18In the first part of our Best of DigiCon Pop series, Michael Patent of Culture Group talks about Web3 as we enter the metaverse. How can you utilize this in terms of marketing and what are the things we need to know about it? Tune in because this podcast episode came from a session in Digicon Pop 2021. So if you missed the grand virtual event, press play until the very end only here on DigiPod!
7. Episode 7 - Is Humour Marketing Effective in the Philippines?01:09:30An international pollster in 2018 named the Philippines as the 3rd happiest country in the world. At times, the optimistic side of Filipinos reflects through social media memes and punchline jokes that garner thousands to millions of engagements online. With this immense number of reach, can the big brands also utilize humor in marketing its brand? Tune in to this comeback episode of DigiPod with our special guests to talk about humor marketing: George Royeca of Angkas and Karl Mak of Hepmil Media Group.
6. Episode 6 - Changing the Game: The Evolution of E-Sports and Marketing55:05With lockdown driving more people than ever to electronic entertainment, gaming has exploded on every platform imaginable. As brands move to capitalize, Digipod discusses a whole new world of marketing, content creation, and engagement with Hepmil Creators Network Head of Creators Kylie Sng, Nexplay Esports CEO Gabriel Benito, and Facebook’s APAC Strategy Manager for FB Gaming Dave Cua!
5. Episode 5 - Did it Sell? Using Metrics to Understand Online Advertising Effectiveness56:07Which metrics matter when it comes to determining actual effectiveness, and how can brands make the most of all the data available to them? To find the answers,DigiPod asks Ogilvy & Mather Strategy Director Manny Gonzales, Unilab Digital Business Engineering Director Ritz Tan, and Nielsen Media Philippines Digital Product Lead Jose Tano! Listen in for digital marketing insights from industry experts inIMMAP’s first-ever podcast, hosted by Misha Lecaros and David & Golyat Co-Founder Miko David. For more details about IMMAP, visit www.immap.com.ph
Episode 4 - Decoding Digital Marketing Roles57:41With Digital evolving on a daily basis, so too are the challenges faced by Digital Marketers. DigiPod welcomes CLiQQ Wallet Marketing Manager Deena Santos and ABS-CBN Head of Integrated Marketing Cookie Bartolome to give perspectives on the increasingly crucial, ever-changing roles of an effective Digital Marketing Head, while sharing some of their brands’ best practices. Listen in for digital marketing insights from industry experts inIMMAP’s first-ever podcast, hosted by Misha Lecaros and David & Golyat Co-Founder Miko David. For more details about IMMAP, visit /www.immap.com.ph.
2. Episode 2 - Do Creative Awards Matter For The Bottom Line?49:05Nowadays, virality is key to creating a good advertising campaign. But is that always the case? Or are creative awards a measure of success and a factor in selecting an agency? In the second episode of IMMAP’s DigiPod, we discuss the importance of Creative Awards and how they factor in campaigns with Margot Torres, McDonald’s Philippines’ Executive Vice President and Deputy Managing Director as well as Raoul Panes, the COO of Leo Burnett Group Manila and Publicis Groupe Philippines. Listen in and gain insights from IMMAP’s first ever podcast hosted by Misha Lecaros and Unilever’s Media Director, Dennis Perez. [IMMAP Details] #IMMAPDigiPod #PodcastAdvertising #McDonalds #LeoBurnett