Episode 5 - Did it Sell? Using Metrics to Understand Online Advertising Effectiveness

Season 1, Ep. 5

Which metrics matter when it comes to determining actual effectiveness, and how can brands make the most of all the data available to them? To find the answers,DigiPod asks Ogilvy & Mather Strategy Director Manny Gonzales, Unilab Digital Business Engineering Director Ritz Tan, and Nielsen Media Philippines Digital Product Lead Jose Tano!  Listen in for digital marketing insights from industry experts inIMMAP’s first-ever podcast, hosted by Misha Lecaros and David & Golyat Co-Founder Miko David. For more details about IMMAP, visit www.immap.com.ph