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Episode 2 - Do Creative Awards Matter For The Bottom Line?

Season 1, Ep. 2
Nowadays, virality is key to creating a good advertising campaign. But is that always the case? Or are creative awards a measure of success and a factor in selecting an agency? In the second episode of IMMAP’s DigiPod, we discuss the importance of Creative Awards and how they factor in campaigns with Margot Torres, McDonald’s Philippines’ Executive Vice President and Deputy Managing Director as well as Raoul Panes, the COO of Leo Burnett Group Manila and Publicis Groupe Philippines. Listen in and gain insights from IMMAP’s first ever podcast hosted by Misha Lecaros and Unilever’s Media Director, Dennis Perez. [IMMAP Details] #IMMAPDigiPod #PodcastAdvertising #McDonalds #LeoBurnett