Design Driven


What Your Team is Missing About Design Thinking

The design thinking process is well documented and established. In fact, our most recent podcast guest, Wayne Li, was at the famous Stanford when they helped create and document design thinking in the first place.At a high level, design thinking is when a diverse group of people with varying expertise can work harmoniously, steeped in a culture of trust, to make cool things (products, solutions, services) happen.However, even with a solid understanding of design thinking and efficient design practices in general, many businesses still miss the mark. Why? Because they forget two related things:Validation loops are essential to great product outcomesFlexibility in your development process is requiredBy nature, design thinking is cyclical, not linear.The goal is to find the best possible solution or product to solve a problem, right? That requires gathering your diverse thinkers and brainstorming expansively. Then, going back to the ideas raised in your brainstorming session and examining them through a critical, deductive lens.You may need to go back and forth and round and round (hence the validation loops) to land on the best possible solution.See how design thinking needs to be flexible to work effectively? Yes, there are prescribed phases. But ultimately, your team has to be willing to evaluate what’s in front of them at any given time, and even take a step backward before pushing on.And therein lies the problem. It’s hard for people to work in this non-linear way. It goes against our neurological instincts.In our latest podcast, host J Cornelius and guest Wayne Li talk more on optimizing your design processes from a human perspective.Topics Include:How those in academia (which brought us design thinking) approach design challengesWhat football and improv comedy have in common — and what they tell us about how we should handle projectsHow working as a unit — not in departmental silos — leads to innovative ideasAbout Wayne LiWayne Li is a professor of design and engineering at one of the world’s premier design schools, Georgia Tech. There, he leads joint teaching initiatives and advances interdisciplinary collaboration between mechanical engineering and industrial design.Prior to becoming a professor at Georgia Tech, Li worked for Pottery Barn in innovation and market expansion. Impressively, he also taught for Stanford University’s design program — the same school that first ideated design thinking.Overall, Wayne generates significant profits, expands market penetration, and drives innovation in all his roles. His strong brand management, product differentiation, and design strategy experiences are unmatched.Learn more about Wayne Li and connect on LinkedIn.

How Digital Banks Will Fight Fraud in the Future

When was the last time you visited a physical bank branch and talked to a real live human about your account? It's probably been a while — and that’s the point.The fintech world is becoming more digitized all the time. Eventually, there won’t even be brick-and-mortar banks.That’s all well and good. But, as we innovate the future of banking, we need to consider how to fight fraud online. Unlike in-person banking, digital banking doesn’t allow for a teller to verify someone’s ID with his own two eyes.In reality, it's not as scary as it sounds. Depending on how you think about it, there are more ways to detect fraud online than in person. You can track IP addresses, phone numbers, emails — and you can verify them all instantly.One hold up to fully digital banking (and transactions in general) remains: Your social security number. Those little paper cards with that long-form number have been used for ages as our unique identifiers. But really, SSNs have been breached so many times that they’re not an ideal universal identity option anymore.So, what’s next?In our latest podcast episode, host J Cornelius and guest Heidi Hunter reveal the future of identity verification for fintech companies and users alike.You’ll Also Learn:The importance of detecting fraud while providing a friction-free user experience.A three-tiered approach to innovation for customer-facing fintech companies. Hint: It involves sales, support, and biz collaboration.What tokenized IDs mean for the UX of transactions.About Heidi HunterHeidi Hunter is the Vice President of Product Innovations at IDology. In her nine plus years with the company, she’s steadily (and impressively) moved up the ranks.IDology is a leader in digital identity verification and authentication, and Heidi is a trusted expert on and innovator of ID and fraud prevention solutions.Additionally, Heidi has a proven track record in client consulting, strategic partner management, and data science. She has also developed SaaS and deployed several successful, intricate client applications.

Fintech Future Roundtable: Bold Predictions for 2021 and Beyond

2020 brought change to every industry, and fintech is no exception. Thanks in large part to the pandemic, which forced at-home banking, tech adoption skyrocketed. Features that were once thought of as nice to have, or even too difficult to use — QR codes, mobile check cashing, touchless transactions — became expected and mainstream in a matter of weeks.On the coattails of a tech-heavy year, what could possibly be next?Listen as host J Cornelius and guests Mike Dick and Martin Ringlein talk insider perspectives on all things fintech in 2021 and beyond.This hour-long roundtable is packed with bold predictions. We won’t give it all away here, but these experts’ forecasts include:The ability to bring your bank account number with you from provider to provider, nearly eradicating bank switching costs for customers.That financial technology will embed itself in other industries. Think document signing coupled with transactions.An opportunity for niche banks for pet lovers, sports fanatics, nature buffs — you name it.More adaptable UIs for powerful customer-specific experiences.Their take on the future of fintech is not to be missed.Additional Topics IncludeNext steps for challenger banks and neobanks as they look to differentiate themselves in a saturated marketThe impending UI/UX revolution for legacy banks, and what happens to challenger banks when the big-wigs level-up their lookWho’s really behind the apps we love — like PayPal and Chime — and what that says about the value of brand vs. serviceAbout Mike DickMike Dick is the Co-Founder of Gather, a collaborative finance tool for modern couples. At heart, he’s a designer and coder building out his own ideas and helping others with theirs.In addition to his work with Gather, Mike runs a product studio that has an established, repeatable method for creating successful products. He also co-founded two prior startups, nvite and Cage, both acquired by large-scale companies.About Martin RingleinMartin is the Director of Product at Brex, a startup that’s reimagining financial systems for growing companies so they can realize their full potential.He’s known for his role in designing, building, and growing creative teams, products, and companies for some of the industries’ biggest brands. His impressive credentials also include Presidential Innovation Fellow and Twitter Design Manager.

How J.P.Morgan Runs Cross-Functional Teams Within Legacy Infrastructure

How can companies — especially large companies — achieve that perfect triad of collaboration between the design, business, and technology teams? It’s a perennial question that remains largely unsolved.We’ll tell you what’s decidedly not helping. Those balanced, beautiful Venn diagrams keynote speakers present at industry conferences illustrating the ideal design, business, tech dynamic.Behind the scenes, design teams make fun of these cliched diagrams because they know real-world working relationships are lopsided. Business or tech reign, and design is too often seen as a mere contributing cog instead of an equal leader.Clearly, achieving cross-team balance takes more than sketching circles.To gain respect, designers need to bolster their business IQs. In fintech, that means learning about markets, trading, rates, money movement — all to show the business team that you do get their end-game and you are contributing to their strategy.Even with business-savvy designers in your corner, this kind of collaboration is always hard. And it requires a more modern design mindset. It might seem impossible for large, complex organizations to work together — and work quickly — like startups seem to do.Listen as host J Cornelius and guest Jose Coronado discuss leading efficient, cross-functional teams, even within legacy fintech companies.Topics IncludeWhy your design organization should run like a businessHow to get your teams to stop arguing and complaining, and start articulating needs stakeholders can get behindApplying today’s design thinking to yesterday’s big bank infrastructureAbout Jose CoronadoJose Coronado is the Executive Director, Head of DesignOps at JPMorgan. He helps UX teams amplify their impact, and companies maximize the business value of investing in design.As a design executive and management consultant, Jose’s work includes projects with organizations like McKinsey, Accenture, Aquent, Bain Capital, and AIG. Jose’s impressive career spans leadership roles with Fortune 500 companies ADP, Oracle, and AT&T, among others.He is also the Managing Editor of Design Impact, a digital publication where he shares leadership lessons from emerging and established design leaders around the world. Jose is a sought-after international speaker and workshop facilitator.