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Design Driven

A fresh podcast about using design thinking to build great products and lasting companies..

A fresh podcast about using design thinking to build great products and lasting companies.
5/26/2021

What Your Team is Missing About Design Thinking

The design thinking process is well documented and established. In fact, our most recent podcast guest, Wayne Li, was at the famous Stanford d.school when they helped create and document design thinking in the first place.At a high level, design thinking is when a diverse group of people with varying expertise can work harmoniously, steeped in a culture of trust, to make cool things (products, solutions, services) happen.However, even with a solid understanding of design thinking and efficient design practices in general, many businesses still miss the mark. Why? Because they forget two related things:Validation loops are essential to great product outcomesFlexibility in your development process is requiredBy nature, design thinking is cyclical, not linear.The goal is to find the best possible solution or product to solve a problem, right? That requires gathering your diverse thinkers and brainstorming expansively. Then, going back to the ideas raised in your brainstorming session and examining them through a critical, deductive lens.You may need to go back and forth and round and round (hence the validation loops) to land on the best possible solution.See how design thinking needs to be flexible to work effectively? Yes, there are prescribed phases. But ultimately, your team has to be willing to evaluate what’s in front of them at any given time, and even take a step backward before pushing on.And therein lies the problem. It’s hard for people to work in this non-linear way. It goes against our neurological instincts.In our latest podcast, host J Cornelius and guest Wayne Li talk more on optimizing your design processes from a human perspective.Topics Include:How those in academia (which brought us design thinking) approach design challengesWhat football and improv comedy have in common — and what they tell us about how we should handle projectsHow working as a unit — not in departmental silos — leads to innovative ideasAbout Wayne LiWayne Li is a professor of design and engineering at one of the world’s premier design schools, Georgia Tech. There, he leads joint teaching initiatives and advances interdisciplinary collaboration between mechanical engineering and industrial design.Prior to becoming a professor at Georgia Tech, Li worked for Pottery Barn in innovation and market expansion. Impressively, he also taught for Stanford University’s design program — the same school that first ideated design thinking.Overall, Wayne generates significant profits, expands market penetration, and drives innovation in all his roles. His strong brand management, product differentiation, and design strategy experiences are unmatched.Learn more about Wayne Li and connect on LinkedIn.
5/19/2021

How Digital Banks Will Fight Fraud in the Future

When was the last time you visited a physical bank branch and talked to a real live human about your account? It's probably been a while — and that’s the point.The fintech world is becoming more digitized all the time. Eventually, there won’t even be brick-and-mortar banks.That’s all well and good. But, as we innovate the future of banking, we need to consider how to fight fraud online. Unlike in-person banking, digital banking doesn’t allow for a teller to verify someone’s ID with his own two eyes.In reality, it's not as scary as it sounds. Depending on how you think about it, there are more ways to detect fraud online than in person. You can track IP addresses, phone numbers, emails — and you can verify them all instantly.One hold up to fully digital banking (and transactions in general) remains: Your social security number. Those little paper cards with that long-form number have been used for ages as our unique identifiers. But really, SSNs have been breached so many times that they’re not an ideal universal identity option anymore.So, what’s next?In our latest podcast episode, host J Cornelius and guest Heidi Hunter reveal the future of identity verification for fintech companies and users alike.You’ll Also Learn:The importance of detecting fraud while providing a friction-free user experience.A three-tiered approach to innovation for customer-facing fintech companies. Hint: It involves sales, support, and biz collaboration.What tokenized IDs mean for the UX of transactions.About Heidi HunterHeidi Hunter is the Vice President of Product Innovations at IDology. In her nine plus years with the company, she’s steadily (and impressively) moved up the ranks.IDology is a leader in digital identity verification and authentication, and Heidi is a trusted expert on and innovator of ID and fraud prevention solutions.Additionally, Heidi has a proven track record in client consulting, strategic partner management, and data science. She has also developed SaaS and deployed several successful, intricate client applications.