Cupp O' Sunshine


Building Trust and the IKEA Effect with Jon Levy

Season 1, Ep. 3

Today on the Cupp O' Sunshine Podcast, Deb Cupp is joined by behavioral scientist, consultant, and NY Times Best Selling author Jon Levy. Jon specializes in applying the latest research to transform the ways companies approach marketing, sales, consumer engagement, and culture. We often think that connecting with people means networking events, fancy dinners, and swag giveaways in sales but how effective are they? Not very. Hear Jon's thoughts on rethinking how we try to build connection and trust with others, the value in asking a colleague or customer for advice, and creating what Jon calls, the IKEA effect.  


In This Episode You Will Learn:    

  • What exactly a behavioral scientist is 
  • When to create an experience that develops a greater level of trust 
  • Why human beings don't process the length of pleasure or pain  

Some Questions We Ask:    

  • How does the Peak-End Rule work in the context of a real-life business? 
  • How can we invest effort into others to feel familiar and safe working together?  
  • When are we prone to fall on our default answers?    


‘You’re Invited: The Art and Science of Cultivating Influence’ 

View Jon Levy on LinkedIn 

View Deb Cupp on LinkedIn 

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