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cover art for E211 - Joe Dunnigan from ALT Sports Data

Business of Betting Podcast

E211 - Joe Dunnigan from ALT Sports Data

Season 1, Ep. 211

On this episode of the Business of Betting Podcast, Jason is joined by Joe Dunnigan from ALT Sports Data.


Hear them discuss:


01:22 - The genesis of ALT Sports Data, and the problem they set out to solve in the market

05:25 - Why alternative sports don't historically have a culture of betting despite their popularity 

07:21 - The target customer persona for betting on alternative sports

09:12 - How alternative sports are segmented, and which are the most popular ones

13:15 - Why ALT Sports Data is securing official data rights instead of aggregating data themselves

16:25 - Why they are building an owned B2C media platform in addition to provisioning odds on a B2B basis

17:29 - Funding background and team composition of ALT Sports Data

19:36 - The future of the relationship between data rights holders and sportsbook operators, and the sustainability of the existing model

23:47 - The appeal of live sports content with younger generations and demographics 

26:07 - Being an entrepreneur in the later career stage, and the benefits that brings

29:15 - Focusing on a niche versus being everything to everybody 

31:08 - What Joe wants to be when he grows up




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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

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