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Business of Betting Podcast
E225 - Adam Small from Third Planet Affiliates
On this episode of the Business of Betting Podcast, Jason is joined by Adam Small, founder of Third Planet Affiliates.
Hear them discuss:
02:01 - Adam’s background and entry into the betting industry
02:40 - Election mania and its impact on business sentiment
03:24 - The role of affiliates in the betting industry
04:23 - Industry insights and trends impacting affiliates
13:44 - Reflecting on the affiliate sector's recent challenges
14:31 - Examining examples of affiliate revenue "baskets"
16:22 - Shifts in cost-per-click and SEO strategies
17:40 - Adam's journey into the affiliate industry
28:00 - Why Adam chose not to become a betting operator
29:30 - The appeal and challenges of being an affiliate
34:08 - The future of growth and potential reckoning in affiliates
37:00 - What’s next for affiliate marketing in betting
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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242. E242 - Roger Ehrenberg from Eberg Capital
46:38||Season 1, Ep. 242On this episode of the Business of Betting podcast, Jason is joined by Roger Ehrenberg, founder of Eberg Capital and a seasoned investor with a background in Wall Street and venture capital.Hear them discuss:05:43 - From Wall Street to sports: Jason’s trading roots and the power of price in investing07:06 - Roger’s seed investing strategy: founders, pricing, and the long game in sports09:58 - Luck, skill, or timing? Unpacking Roger’s unicorn wins in sports and beyond12:32 - High stakes, big rewards: Roger’s concentrated approach to sports investing15:00 - Gritty founders in sports: lessons from Jason’s Deliveroo misstep17:05 - Spotting sports founders with passion and proven excellence21:39 - The psychology of sports founders: predicting resilience in high-pressure moments24:09 - Sports as social glue: Roger’s vision for fandom in a fragmented world26:22 - Live sports vs. short attention spans: the battle for fan engagement29:36 - Emerging sports and gaming: where fandom meets the future31:14 - MLB’s turnaround: rule changes and the quest for younger fans32:32 - Inside Roger’s sports portfolio: Marlins, Real Salt Lake, and Alpine F137:38 - Sports betting as social currency: tying fans together through wagers41:18 - Fixing sports betting’s financial game: why it lags and how to catch up43:01 - Navigating chaos: Roger’s advice for sports founders in uncertain times⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.241. E241 - Alex Kane from Sporttrade
33:09||Season 1, Ep. 241On this episode of the Business of Betting podcast, Jason is joined by Alex Kane, CEO and founder of Sportrade.Hear them discuss:03:13 - Alex’s balanced take on Trump’s policies, including the Department of Government Efficiency07:43 - The evolving world of betting exchanges08:33 - Alex on the potential of a CFTC-regulated betting exchange ecosystem10:53 - Comparing the U.S. stock market’s competitive venues to betting exchanges12:15 - Whether Sportrade is pursuing a DCM/DCO application14:33 - How sports betting could mirror the stock market’s infrastructure (ECNs, ATSs, etc.)17:54 - Alex envisions two forms of sports betting: exchange-listed and state-regulated20:37 - Jason’s skepticism about the CFTC sanctioning sports contracts22:41 - Alex argues states have failed to regulate prediction markets fairly25:11 - The philosophical difference between gaming and prediction markets27:38 - Jason on the political realities blocking fair regulation29:19 - Could sports betting fit under the SEC instead of the CFTC?31:01 - Alex on the Trump administration’s potential influence on federal regulation32:15 - Wrapping up with optimism for the future of prediction markets⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.240. E240 - Travis Geiger from WagerWire
26:44||Season 1, Ep. 240On this episode of the Business of Betting Podcast, Jason is joined by Travis Geiger, the CXO and Co-founder of WagerWire.Hear them discuss:04:01 - How WagerWire was founded from a real-life betting moment05:33 - What WagerWire does and how it creates a secondary market for sports bets06:32 - The process of selling a bet through WagerWire07:51 - How WagerWire ensures bet validation and handles settlement09:10 - How operators react to WagerWire and their incentive to collaborate10:06 - The psychology behind cashing out vs. selling a bet11:40 - The marketing and viral potential of big betting moments12:03 - The legal framework WagerWire operates under12:24 - WagerWire’s licensing requirements and regulatory approach17:06 - The Starties: a new awards initiative for startup recognition18:26 - Challenges for startups in the sports betting industry19:08 - Why the industry struggles to foster startup growth21:03 - The role of regulation in creating high barriers to entry22:33 - Jason’s take on the lack of startup innovation in sports betting⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.239. E239 - Greg Wolfe from The Wolfline
37:37||Season 1, Ep. 239On this episode of the Business of Betting podcast, Jason is joined by Greg Wolfe, CEO and co-founder of The Wolfline. Greg, an options trader turned sports betting analytics expert and advocate for consumer protection, shares his unique perspective on the industry.Hear them discuss:01:32 - How Greg got started in sports betting at just five years old02:42 - His journey from betting and bookmaking to options trading04:43 - Why he left the financial markets for sports betting analytics07:50 - The high-hold, low-volume model in horse racing and its flaws10:20 - Why sports betting hasn't modernized like financial markets12:18 - Greg’s argument that sports betting contracts should be regulated as securities15:40 - Applying the Howey Test to sports betting19:50 - Whether sports betting meets the SEC's definition of a security26:28 - The regulatory debate: Should the SEC or CFTC oversee sports betting?30:20 - The SEC's reluctance to regulate and its impact on sports betting32:10 - Consumer protection issues in sports betting and financial markets33:50 - Data latency, front-running, and how sportsbooks exploit bettors34:50 - Why Greg believes the leagues act as issuers of sports betting contracts35:40 - Where to find Greg and his parting thoughts on industry ethics⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.238. E238 - Manuel Stan from Catena Media
23:29||Season 1, Ep. 238On this episode of the Business of Betting podcast, Jason is joined by Manuel Stan, CEO of Catena Media.Hear them discuss:01:01 - Manuel’s journey to Las Vegas and what it’s like calling it home03:07 - An overview of what Catena Media does and its role in the sports betting ecosystem04:03 - How shifts in the U.S. market are impacting Catena Media’s business07:21 - How affiliates are evolving and why engagement is becoming more important08:00 - Why Catena Media doesn’t operate its own sportsbook09:31 - The challenges of being a publicly listed company12:28 - Catena Media’s turnaround strategy under Manuel’s leadership13:30 - Why Catena Media pulled back from a joint AI initiative15:20 - The long-term viability of CPA models in the U.S. market16:49 - Jason’s take on affiliates and their role in customer acquisition20:38 - The balance between product quality and marketing investment⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.237. E237 - Mark Phillip from MetaBet
27:30||Season 1, Ep. 237On this episode of the Business of Betting Podcast, Jason is joined by Mark Phillip, CEO and founder of MetaBet and Are You Watching This?!Hear them discuss:01:03 - Mark’s take on life in Austin, Texas—Is it worth the hype?06:30 - The changing landscape of sports media and viewership habits08:20 - Will younger generations maintain the same level of passion for sports?09:56 - How sports leagues are adapting to shorter attention spans14:00 - Why finding where to watch your favorite sports is becoming increasingly difficult16:15 - The need for better curation in sports broadcasting19:09 - The challenge of making sports betting odds more user-friendly21:23 - How sportsbooks can become more engaging for casual fans24:30 - The opportunity for sportsbooks to differentiate with a fan-centric approach25:00 - How MetaBet is making sports betting more accessible and engaging⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.236. E236 - Captain Jack Andrews from Unabated
45:43||Season 1, Ep. 236On this episode of the Business of Betting Podcast, Jason is joined by Captain Jack Andrews, Co-Founder of Unabated.Hear them discuss:02:20 - How Captain Jack's first trip to Las Vegas ignited his passion for gambling06:10 - His advocacy for fairness in sports betting inspired by personal experiences with limitations07:40 - Why he believes sports betting offers more edges than card counting11:20 - Reflections on missed opportunities to influence early sports betting legislation15:20 - How politics delayed New Jersey's sports betting legalization in 199419:10 - The importance of transparency regarding the house edge in sports betting23:10 - Whether sports betting is a game of skill or chance27:40 - The role of greed in the sustainability of the sports betting industry29:10 - Captain Jack’s work with Unabated35:40 - His experience in being on Masterclass43:10 - Thoughts about exchanges becoming the future infrastructure of sports betting⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.235. E235 - Steven Salz from Rivalry
37:24||Season 1, Ep. 235On this episode of the Business of Betting Podcast, Jason is joined by Steven Salz, Co-Founder and CEO of Rivalry, a Canadian company focused on serving a new generation of bettors with a mix of eSports, traditional sports, and gaming products.Hear them discuss:01:53 - Steven’s view on Canada’s current state, including challenges in healthcare and housing02:10 - The cost of living in Canada and its impact on citizens10:49 - Why Rivalry avoided an RTO and opted for a direct listing20:05 - The struggles of managing a public company on quarterly reporting cycles26:40 - Rivalry’s transformation to prioritize profitability and player KPIs30:30 - The benefits of using crypto as a payment processor in the gambling industry33:40 - How blockchain analysis tools help Rivalry ensure compliance with crypto transactions34:40 - Why fiat regulations make payment processing more frustrating than crypto28:40 - Rivalry's innovative approach to catering to a younger, internet-native demographic30:47 - The challenges and lessons of building Rivalry's tech from scratch⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.234. E234 - Office Hours with Jason
19:38||Season 1, Ep. 234On this episode of the Business of Betting Podcast, Jason hosts an office hours session to kick off 2025.Hear him discuss:03:40 - DraftKings’ latest attempt to monetize through subscription fees and his perspective on the move05:30 - Bet365’s impressive revenue growth and its controversial market practices08:50 - Reflections on the U.S. election results and expectations for Trump’s new administration14:30 - Jason's New Year’s resolutions, including healthier habits and reduced screen time16:30 - Predictions for the sports betting industry in 2025Tune in to hear Jason’s candid insights and plans for the year ahead!⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest here---This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.