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Business of Betting Podcast
E206 - James McLoughlin from Stirling Mac
On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.
Hear them discuss:
01:53 - Are US sportsbook product companies or marketing companies?
05:44 - The importance of price as part of the betting product experience
09:30 - Lean marketing tactics for operators without billion dollar marketing budgets
12:00 - How to successfully market betting apps using app store optimization
15:17 - Acquiring users and customers organically
20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting
23:05 - The popularity of political betting markets
24:51 - Examining the current prediction markets for the 2024 US presidential election
29:00 - Critiquing Smarkets' marketing strategy
30:31 - What James wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
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228. E228 - Jeff Benson from Circa Sports
29:34||Season 1, Ep. 228On this episode of the Business of Betting Podcast, Jason is joined by Jeff Benson, Director of Operations at Circa Sports.Hear them discuss:02:10 - How Jeff got started in the sports betting industry03:30 - What brought Jeff to Circa Sports and his early impressions of the company06:40 - The growth strategy for Circa Sports and its approach to expansion08:05 - The unique aspects of Circa’s sportsbook operation model10:50 - How Circa approaches customer service and client relations12:35 - Circa’s philosophy on offering high betting limits and customer-friendly policies15:10 - The challenges of balancing profitability with bettor-friendly practices17:50 - Circa’s stance on responsible gambling and its approach to player protections21:00 - The impact of sports betting legislation on Circa’s business24:15 - Jeff’s perspective on the future of the sports betting industry and exchanges⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.227. E227 - Liam Forde from The Zone
39:08||Season 1, Ep. 227On this episode of the Business of Betting Podcast, Jason is joined by his coach, Liam Forde, Founder and CEO of The Zone.Hear them discuss:03:00 - How Jason first met Liam and began coaching with him05:20 - Liam’s views on when strict coaching models may or may not work06:30 - How to motivate employees without anger, and why clarity and responsibility matter09:20 - How Jason’s coaching helped him shift from an “angry coach” approach11:00 - The concept of “flow” and why rest is crucial to reach a flow state12:20 - Why balance between work intensity and mental relaxation improves productivity14:40 - Jason’s shift in perspective on health and wellness after working with Liam20:10 - How Liam encouraged Jason to prioritize health through gentle accountability24:00 - Balancing the demands of being a CEO with family life, and the impact on productivity30:10 - Jason’s reflections on how being a CEO impacts his employees and their families33:30 - The “superpowers” and challenges different types of CEOs typically face36:00 - The ripple effects of a CEO’s energy and attitude on company culture⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.226. E226 - Sue Schneider from Defy the Odds
29:09||Season 1, Ep. 226On this episode of the Business of Betting Podcast, Jason is joined by Sue Schneider, Co-Founder at Defy the Odds.Hear them discuss:03:15 - How Sue got started in the betting industry07:42 - The early days of online gaming and betting12:33 - Challenges Sue faced in building an industry presence16:50 - The evolution of regulatory frameworks in online gambling21:17 - Key milestones in the global expansion of sports betting27:20 - Sue’s role and experiences working at SBC29:30 - The role of technology in transforming betting experiences30:45 - Co-Founding Defy the Odds and setting its goals34:12 - Differences in gambling regulations across regions39:45 - Advice for those entering the gaming and betting industry today⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.225. E225 - Adam Small from Third Planet Affiliates
39:22||Season 1, Ep. 225On this episode of the Business of Betting Podcast, Jason is joined by Adam Small, founder of Third Planet Affiliates.Hear them discuss:02:01 - Adam’s background and entry into the betting industry02:40 - Election mania and its impact on business sentiment03:24 - The role of affiliates in the betting industry04:23 - Industry insights and trends impacting affiliates13:44 - Reflecting on the affiliate sector's recent challenges14:31 - Examining examples of affiliate revenue "baskets"16:22 - Shifts in cost-per-click and SEO strategies17:40 - Adam's journey into the affiliate industry28:00 - Why Adam chose not to become a betting operator29:30 - The appeal and challenges of being an affiliate34:08 - The future of growth and potential reckoning in affiliates37:00 - What’s next for affiliate marketing in betting⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.224. E224 - Office Hours with Jason
29:50||Season 1, Ep. 224On this episode of the Business of Betting Podcast, Jason answers listener-submitted questions and shares his insights on the latest developments in the industry, including the proposed UK gambling tax, sweepstakes models, and NCAA player prop markets.Hear him discuss:01:26 - His recent trip to Vegas and G2E conference highlights03:30 - Impact of proposed UK gambling tax increase08:00 - Sweepstake models and their rise in the United States10:45 - Industry optimism from recent G2E and SBC conferences16:53 - NCAA’s consideration of banning player prop markets due to socialmedia abuse22:41 - Why PolyMarket and Kalshi predict Trump as the 2024 election favorite, despite traditional polls showing a close race⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.223. E223 - Stuart Simms from FairPlay Sports Media
34:23||Season 1, Ep. 223On this episode of the Business of Betting Podcast, Jason is joined by Stuart Simms, the CEO of FairPlay Sports Media, recorded live at G2E in Las Vegas.Hear them discuss:01:10 - The strategic shift from OddsChecker to Fairplay Sports Media04:10 - Stuart’s personal health journey and diagnosis with cancer08:20 - The impact of diet on health and cancer treatment12:00 - Key takeaways from G2E and networking insights13:30 - The changes in OddsChecker’s business model16:40 - Acquisition of Quarter4 and integrating AI for predictive models in sports betting19:30 - How AI and real-time data impact tools like Bet Builder22:00 - The challenges of balancing transparency for consumers and relationships with bookmakers25:40 - The pricing margins in sports betting30:10 - Consumer price sensitivity in sports betting32:00 - The future of betting exchanges and the role of user experience in adoption33:50 - U.S. market opportunities for data-driven tools in sports betting⚡️ Follow BoB on Twitter/X: https://x.com/bettingpod⚡️ Follow Jason on Twitter/X: https://x.com/jasontrost⚡️ Apply to be a guest here: https://www.businessofbetting.com/guestThis episode is presented by #Optimove, the #1 CRM Marketing solution for the iGaming industry.222. E222 - Dean Sisun from ProphetX
30:05||Season 1, Ep. 222On this episode of the Business of Betting Podcast, Jason is joined by Dean Sisun from ProphetX.Hear them discuss:02:04 - The overview of ProphetX and the sweepstakes model04:12 - Postmortem on why ProphetX moved away from the betting exchange model08:40 - Challenges with regulatory models in the betting industry10:00 - Exploring the novelty factor and customer acquisition11:25 - Predictions for the future viability of betting exchanges in the U.S.13:32 - Understanding how sweepstakes stacks up to traditional sports betting14:00 - Legality of the sweepstakes model16:00 - The mechanics of turning sweepstakes into a cash prize18:40 - Companies operating in the sweepstakes sports betting market25:53 - The challenges of implementing the peer-to-peer model26:51 - Managing a remote team, while moving to Miami⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.221. E221 - Bill Pascrell III
48:59||Season 1, Ep. 221On this episode of the Business of Betting Podcast, Jason is joined by Bill Pascrell, III (BP3) at the SBC Summit in Lisbon, Portugal.Hear them discuss:01:20 Pascrell’s Journey and Industry Insights shared02:32 Debating the morality of gambling practices04:09 Personal reflections and upcoming ethics debate preview11:32 The Intersection of politics and gambling industry15:00 Advice on how to engage in political advocacy18:04 Challenges in legalizing sports betting across states27:24 Discussing state dynamics and tribal sovereignty issues29:54 The New Jersey compromise and casino concerns raised31:57 The role of tribes in political coalitions building32:27 Public perception and media Influence on gambling35:22 Political betting and regulatory challenges explained42:05 Federal vs. state regulation of gambling industry46:08 Election perspective and political divisions discussed⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.220. E220 - Office Hours with Jason
27:30||Season 1, Ep. 220On this episode of the Business of Betting Podcast, Jason returns after a summer break with his first solo "Office hours" episode, where he tackles questions surrounding regulation, prediction markets, bettor limits, the US presidential election, and the latest from within Smarkets.Hear them discuss:01:00 - Jason’s summer break and family reflections02:30 - Differences in French vs. American culture05:00 - Kalshi's prediction markets and CFTC regulation09:15 - Massachusetts Gaming Commission on limiting bettors15:00 - The US presidential election race, and what the Smarkets markets are saying 45 days from the election19:30 - Attending conferences like the upcoming SBC Summit and G2E23:00 - Smarkets' current projects and updates⚡️ Follow BoB on Twitter/X⚡️ Watch BoB on Youtube⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.