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cover art for E206 - James McLoughlin from Stirling Mac

Business of Betting Podcast

E206 - James McLoughlin from Stirling Mac

Season 1, Ep. 206

On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.


Hear them discuss:


01:53 - Are US sportsbook product companies or marketing companies?

05:44 - The importance of price as part of the betting product experience 

09:30 - Lean marketing tactics for operators without billion dollar marketing budgets

12:00 - How to successfully market betting apps using app store optimization 

15:17 - Acquiring users and customers organically 

20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting

23:05 - The popularity of political betting markets

24:51 - Examining the current prediction markets for the 2024 US presidential election 

29:00 - Critiquing Smarkets' marketing strategy 

30:31 - What James wants to be when he grows up



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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

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