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cover art for E191 - Chris Bevilacqua from SimpleBet

Business of Betting Podcast

E191 - Chris Bevilacqua from SimpleBet

Season 1, Ep. 191

On this edition of the Business of Betting Podcast, Jason is joined by Chris Bevilacqua, Founder & CEO of SimpleBet.

With a passion for sport held from an early age, Chris started his career as part of the video production team at NBC, making promos for NBA & NFL games.

After a successful period in the TV industry in which Chris won awards, he decided to launch SimpleBet in 2018. SimpleBet is a B2B product development company using machine learning and automation to make every moment of every sporting event a betting opportunity.

Timecodes:

00:30 - Introduction to SimpleBet

01:13 - Chris' passion for wrestling and the lessons it has taught him

07:53 - Chris's background story

16:18 - The future of live sports broadcasting

23:50 - Why did Chris co-found SimpleBet?

26:38 - The SimpleBet product and how it generates money

28:35 - Does SimpleBet have competitors? How does it stand out?

30:09 - Example of a SimpleBet market which can't be found elsewhere

31:16 - How do SimpleBet get their data?

35:25 - Will the likes of Draft Kings start to do this themselves?

36:55 - The makeup of the business & what's next for SimpleBet

41:42 - What does Chris want to do when he grows up


Follow us on: https://twitter.com/bettingpod / @businessofbetting

Get in touch: https://twitter.com/jasontrost

businessofbetting@gmail.com

#business #betting #podcast #businessofbetting #smarkets #exchange #sportsbook

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