Business of Betting Podcast

On this episode of the Business of Betting Podcast, Jason is joined by Adam Bjorn from Plannatech.Hear them discuss:01:11 - Adam's recent travels throughout the US03:37 - Adam's past experience in the offshore betting industry, and how it's similar/different to regulated markets 06:30 - The difficulty for regulators and prosecutors to enforce action against offshore operators11:15 - What made Adam want to push for moving the unregulated to the regulated14:03 - The jurisdictions that Adam sees as having the most favorable operating models17:16 - Whether Adam sees himself as a professional bettor first or sportsbook operator first19:16 - The relationship between Plannatech and Prime Sports20:19 - What changes and innovations Adam is trying to bring to the industry 23:29 - Adam's take on the role that exchanges play, and what the future of them looks like28:14 - Whether the low margin model can work in the regulated US market30:33 - What Adam wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

On this episode of the Business of Betting Podcast, Jason is joined by Joe Asher from IGT.Hear them discuss:01:35 - The background of IGT, Joe's role at the company, and where sports betting fits within the IGT business07:12 - Nevada's head start with legal mobile betting, and how its model is different from other states10:45 - The dynamic between brick-and-mortar and online operators, and the threat of cannibalization 14:36 - The state of horse racing, and whether track owners should benefit from legislative protections 18:20 - The role of government subsidies in regulated gaming, and in private industry more broadly 20:11 - Morality and ethics for operators of real-money gaming products 25:14 - Joe's appointment by President Biden to Chair of the Wilson Center31:00 - Remaining non-partisan when debating policy matters34:10 - What Joe wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

On this episode of the Business of Betting Podcast, Jason is joined by Joe Dunnigan from ALT Sports Data.Hear them discuss:01:22 - The genesis of ALT Sports Data, and the problem they set out to solve in the market05:25 - Why alternative sports don't historically have a culture of betting despite their popularity 07:21 - The target customer persona for betting on alternative sports09:12 - How alternative sports are segmented, and which are the most popular ones13:15 - Why ALT Sports Data is securing official data rights instead of aggregating data themselves16:25 - Why they are building an owned B2C media platform in addition to provisioning odds on a B2B basis17:29 - Funding background and team composition of ALT Sports Data19:36 - The future of the relationship between data rights holders and sportsbook operators, and the sustainability of the existing model23:47 - The appeal of live sports content with younger generations and demographics 26:07 - Being an entrepreneur in the later career stage, and the benefits that brings29:15 - Focusing on a niche versus being everything to everybody 31:08 - What Joe wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

On this episode of the Business of Betting Podcast, Jason is joined by Matthew Trenhaile. In a bit of a twist on the standard format, the guest is the one asking the questions to our host!Hear them discuss:02:14 - The Smarkets origin story, and why Jason thought an exchange was needed08:32 - How Smarkets almost became a social betting platform, and the role that social features play in the exchange experience 13:03 - The Betafir API, developer ecosystems, and why Smarkets currently operates as a "closed garden" platform21:44 - The backstory of how Smarkets came to be its own market maker, and the challenges that came with that29:22 - Whether the value proposition of exchanges will ever become broadly appealing to recreational bettors37:31 - The allure of pivoting to B2B for exchanges and syndicates47:18 - The challenges of offering political betting markets52:23 - Trading on Betfair in the early days60:58 - What Matthew wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

On this episode of the Business of Betting Podcast, Jason is joined by Dillon Borgida from Betonu.Hear them discuss:01:42 - NCAA basketball talk03:20 - Breakdown of sportsbook VIP programs and how they work08:26 - The role of VIP hosts10:35 - Why Smarkets doesn't have a VIP program (so far)15:00 - Why VIP players aren't necessarily price sensitive 16:04 - The different tiers of VIPs, and what perks each tier can expect20:23 - The role of credit and offshore sportsbooks with VIP players23:28 - VIPs, responsible gambling, and affordability checks30:10 - What the next 10 years look like for VIP players in the regulated US market33:29 - What Dillon wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

On this episode of the Business of Betting Podcast, Jason is joined by Greg Kajewski from BettorEdge.Hear them discuss:01:00 - March Madness check-in02:30 - Jason's collegiate wrestling career05:38 - Introduction to BettorEdge09:18 - Mechanics of transactions on BettorEdge, and how they are structured to ensure compliance14:08 - BettorEdge's peer-to-peer betting model16:32 - The different ways that BettorEdge monetizes its platform20:21 - Attracting liquidity to the exchange23:45 - Greg's opinion of Smarkets' strategy in the US market25:34 - Marketing a betting product in a loud and crowded landscape26:52 - BettorEdge funding and company backgrounder28:49 - What Greg wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

On this episode of the Business of Betting Podcast, Jason is joined by Chris Grove from Acies Investments Hear them discuss:01:43 - How Chris became so good at doing PR03:31 - What Chris sees as his "north star" for his work in the betting and gaming industry09:29 - Chris' thesis on why the future is "not so much gamifying sports betting as building games that are powered by sports outcomes"15:33 - Where Chris sees opportunity for startups and challenger brands in a duopolistic US operator market21:00 - The role and relative importance of price as a differentiator for sports betting operators26:18 - The significance of exchanges, where they sit within the landscape, and why they're not bigger35:01 - A debate on whether online sportsbooks are 'technology companies' or 'gambling companies'43:51 - What Chris wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.Hear them discuss:01:53 - Are US sportsbook product companies or marketing companies?05:44 - The importance of price as part of the betting product experience 09:30 - Lean marketing tactics for operators without billion dollar marketing budgets12:00 - How to successfully market betting apps using app store optimization 15:17 - Acquiring users and customers organically 20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting23:05 - The popularity of political betting markets24:51 - Examining the current prediction markets for the 2024 US presidential election 29:00 - Critiquing Smarkets' marketing strategy 30:31 - What James wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

On this episode of the Business of Betting Podcast, Jason is joined by Antonino De Rosa.Hear them discuss:01:50 - Magic the Gathering, Dungeons & Dragons, and chess06:06 - How Antonino found his way to the Pinnacle trading floor07:44 - Why the low vig sportsbook model isn't more popular12:09 - The reason that sportsbooks screwed up the 2020 US presidential election markets15:10 - Antonino's thoughts on exchanges, and why he doesn't use them17:57 - Running a basketball betting syndicate, and how it operates21:25 - The difference between PPH and an agent system23:54 - Building a model to create an edge25:00 - Betting at scale using a network of runners30:48 - How Antonino would like to see the betting industry evolve 32:46 - Stake factoring versus guaranteed minimum bet limits⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.