Business Eye


Have a competitive advantage with AI

Luca Marchetti on Business Eye with Joe Dalton

Understanding your customers with Artificial Intelligence.

We've all heard of artificial intelligence, but how exactly can it enhance my systems and processes? And can AI help to sell and market my product better giving me a competitive advantage?

In this week's podcast we'll be talking about the real power of AI: understanding your customers. We'll look at what really makes your customers tick, and how you can use that knowledge to improve your business and make more money. 

There's no intelligence in artificial intelligence—it's only machine learning. So how do you know if you're using it correctly? We'll also consider some ethical issues surrounding artificial intelligence, as well as what makes us human versus machines. Finally, we'll explore whether or not AI can predict the future!

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