BTA - The Voice of Business Travel

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BTA - The Voice of Business Travel

Ep. 1

The BTA would like to welcome you to our first podcast. In this episode Clive Wratten Chief Executive of BTA is joined by Charlotte Baikie Head of Account Management at Sabre Travel Network to talk about the role of technology in post-pandemic recovery and the new approaches to travel retail and distribution.


The travel industry has been growing and evolving rapidly in the last few years with increasing customer demands for greater personalization, faster service and a more innovative approach to retailing travel. The pandemic has brought the corporate travel sector to a screeching halt and forced many agencies to review their business strategies.


The BTA have seen what pent up demand looks like in the past few months with the boom in domestic travel, as well as lodging and ground. Though business travel is not slated for quick recovery and new lockdowns are being announced daily, it’s important for TMCs to look ahead at how they can reemerge from the crisis.

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