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Brand Therapist
Creating An Inclusive Workplace Culture 101 with Dr. Laura Methot
Regardless of how flawlessly designed a growth strategy is, nothing changes until behavior changes. People bring strategies to life, so as long as the way of doing things isn't revised, goals and growth objectives will always feel more like a carrot in a stick than a finish line that gets closer.
This week, Dr. Laura Methot visits us to discuss behavioral science, how she applies it to executive coaching, her passion for valuing, celebrating, and empowering people's differences, and the importance of creating a truly inclusive workplace culture. Dr. Laura is a Behavioural Scientist, Executive Advisor, DE&I Champion, Leadership and Culture Change Advisor at I&D 101, and an expert in helping executive teams connect the dots between their business ambitions and frontline execution.
Throughout our conversation, you'll learn about Dr. Laura's background and how her mother's tendency to befriend people who didn't fit in the mainstream influenced her to work with diversity, equity, and inclusion. You'll also hear about Dr. Laura's unique approach to management and leadership, her thoughts on delivering a consistent message, her three biggest lessons learned, and more.
Tune in to episode 78 of The Brand Therapist and learn more about how behavioral science can change your perspective on leadership, business management, and team building.
In This Episode, You Will Learn:
- Nothing changes until behavior changes (1:40)
- We can't change our personality, but we can change how we behave (4:40)
- About how Dr. Laura's mom inspired her (5:20)
- The importance of delivering a consistent message (7:50)
- Dr. Laura shares the three biggest lessons learned (14:00)
Connect with Dr. Laura:
Let's Connect!
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112. From Invisible to Unstoppable: 3 Steps to Transform Your Brand Identity
21:06||Ep. 112Have you ever wondered why some brands thrive while others get lost in the noise?In today's solo episode, we'll explore the key steps to transform your brand from invisible to unstoppable. I’ll guide you through the challenges many brands face, like inconsistent messaging and a lack of clear identity, and show you how to overcome them with practical, proven strategies.Throughout this episode, you'll learn to define your brand’s core essence, craft a super fan persona that resonates with your audience, and build a messaging architecture that screams consistency and trust. These three essential steps will help you create a brand that not only stands out but also grows with your business. Tune into episode 112 of The Brand Therapist and discover how to elevate your brand’s recognition, build stronger connections with your audience, and establish a clear, compelling identity that resonates deeply in today’s competitive market.In This Episode, You Will Learn:The importance of defining your brand’s core essence using archetypes (2:20)How to craft your brand’s “super fan” to build loyal client connections (9:45)What a messaging architecture is and why it’s crucial for brand consistency (16:05)Resources Mentioned:The Hero and the Outlaw by Margaret Mark and Carol S. PearsonBrand Quiz Let's Connect!WebsiteLinkedIn111. Think Yourself. How To Turn Off the Panic Button with Confidence Expert Nathalie Plamondon-Thomas
39:55||Ep. 111Have you ever wondered why sometimes you find yourself exactly where you don't want to be?In this episode, I'm joined by the incredible Nathalie Plamondon-Thomas to talk about how neuroscience can help us boost our confidence, distance ourselves from self-sabotage, and use the momentum from that self-improvement to grow our personal brand. Nathalie is the Founder and CEO of the THINK Yourself® ACADEMY, a multiple Best-selling Author, the 2023 Most Empowering Confidence Coach in North America, and the 2021 Canadian Presenter of the Year.Nathalie is also a Certified Speaking Professional in Canada—an honor held by only 62 others in the country. With decades of experience in sales, human resources, and the fitness industry, she has inspired hundreds of thousands worldwide to overcome negative self-talk and unlock their potential.Throughout this episode, you'll hear Nathalie's brilliant explanation of how our negative self-talk gets in our way, like how it makes us gain the weight we were trying to lose or get as stressed as we tried to avoid being. You'll also hear about her overnight success, which took her seventeen years, her transition from the fitness industry to neuroscience, her unique coaching style, and much more.Tune in to episode 111 of The Brand Therapist and learn how to turn off the panic button, reclaim your confidence, and start putting the reps for your overnight success today.In This Episode, You Will Learn:About Nathalie's journey into neuroscience (2:20)Nathalie unravels the hidden power of positive self-talk (5:50)Nathalie's two-step technique to take ourselves to the next level (16:00)Why our mindset can determine our personal brand's success (22:30)Nathalie's thoughts on the best way to build a successful business (24:40)Why building community is crucial (33:10)Connect with Nathalie Plamondon-Thomas:WebsiteInstagramLinkedInFacebookEmail: nathalie@thinkyourself.comBook your FREE 15-minute Virtual Coffee with NathalieLet's Connect!WebsiteLinkedIn110. Generando Conexiones Que Importan Y Hacen La Diferencia con Deyanira “Deyi” Álvarez
31:09||Ep. 110¿Es posible crear una marca personal auténtica sin copiar a otros? ¿Cuáles son los aspectos de tu personalidad que deberías mostrar para conectar con tu audiencia ideal?Esta semana, en nuestro primer episodio en español, nos visita la Especialista en Comunicación Estratégica, Creadora de Contenido, Traductora y Empresaria Panameña, Deyanira Álvarez. Deyanira se especializa en liderar proyectos qua ayudan emprendedores a alinear sus valores y objetivos para generar conexiones auténticas con su audiencia. Es la creadora de “Un Cuarto Más Chico,” un emprendimiento que ayuda a pequeñas empresas y organizaciones sin fines de lucro a optimizar su comunicación, y es una de las responsables por el lanzamiento de la versión en español de “Brand Therapist,” que está disponible desde el 30 de agosto con el nombre “Terapeuta de Marca: Utilizando la psicología para transformar la forma como creamos nuestra Marca Personal.” Durante nuestra conversación, Deyanira comparte su conocimiento sobre el desarrollo de marcas personales y cómo generar conexiones genuinas. Además, Deyanira nos regala herramientas prácticas para alinear nuestra marca con nuestra personalidad, hacer nuestras virtudes y fortalezas más visibles, y mejorar cómo y qué comunicamos en nuestras redes sociales. Sintoniza el episodio 110 de The Brand Therapist, y aprende cómo transformar tu marca personal desde adentro. Aprende a alinearte con tu verdadero yo, a potenciar tus fortalezas, y conectar de forma genuina con tu audiencia. Lo que irás a aprender de este episodio: Deyanira habla sobre la creación de Un Cuarto Más Chico (2:40) Por qué es tan importante reconocer el arquetipo de tu marca (7:00) Cómo lograr diferenciarse en un mercado donde todos parecen iguales (11:40) No se trata de lo que quieres ser, se trata de lo que eres (16:50) Por qué el “Archetype Test” parece magia? (21:00) Connect with Deyanira Alvarez: LinkedIn Let's Connect! Website LinkedIn Terapeuta de Marca: Utilizando la psicología para transformar la forma como creamos nuestra Marca Personal109. Unveiling the Brand Assets for Recognition, Sales, and Impact
30:40||Ep. 109If you feel your brand is stagnant, and you want to skyrocket your sales and growth, you can't miss today's episode.One of the toughest yet most rewarding challenges of growing a personal brand is making it memorable; achieving brand recognition should be at the top of your brand's wish list.In today's solo episode, we delve into the significance of brand recognition and explore how defining your personal brand's essence, understanding your audience, and being consistent in your messaging will help your brand stand out.Throughout this episode, you'll learn to deal with the challenges of developing a memorable brand, like lack of brand identity or unclear mission and vision. You'll also learn about the importance of building an emotional connection with your audience, why you shouldn't focus solely on your superfans, and how to create tension.Plus, you'll get actionable strategies to overcome brand stagnation, develop a lasting connection with your target audience, learn how to use The Methodology, and much more.Tune into episode 109 of The Brand Therapist and discover how to define your brand's character and unveil the secrets of creating a recognizable brand.In This Episode, You Will Learn:About the challenges you might be struggling with to build brand recognition (2:10)Three steps to achieve brand recognition (6:00)What is The Methodology, and how to use it (9:10)A real-world example of how to achieve brand recognition (14:20)Why shouldn't only focus on your superfans (25:00)Let's Connect!WebsiteLinkedIn108. Customized Brand Transformation: Embracing Inner Wisdom for Outer Success with Michelle Sorro
45:22||Ep. 108Is it possible to enhance your brand's impact by turning away from external validation and tuning into your inner voice?Aligning with our true worth is something we might lose sight of when all we do is be surrounded by metrics and sales reports that inevitably lead to constant comparisons.In this episode, I'm joined by the incredible Michelle Sorro, Spiritual Entrepreneur and Transformational Mentor, known for her intuitive gifts and bold heart. She is the Host of the top 1% podcast Fire & Soul, a former TV Host, and the co-founder of the Podcast Accelerator, which helped over 200 people launch their podcasts.Throughout this episode, you'll hear Michelle's thoughts on why doing deep inner work is the answer to connecting with our potential, overcoming unhealthy habits, and moving from mass appeal to serving our niche audience authentically. Michelle also talks about her transition from TV host to spiritual entrepreneur, the transformative power of shadow work, refining our inner listening abilities, and so much more.Tune into episode 108 of The Brand Therapist and learn more about Michelle's beautiful journey from turning her back to fame to finding purpose, and embarking on a spiritual journey toward her true self.In This Episode, You Will Learn:From living to feed the ego to letting go and trusting the process (4:20)Michelle talks about her spiritual awakening (7:00)Our bodies are wisdom carriers, we should listen to them more (15:20)We are always being guided, we only need to pay more attention (27:00)The importance of asking for help when we need it (34:10)The more you let go of expectations, the further you go (39:20)Connect with Michelle Sorro:WebsiteInstagramFacebookWatch the Soul & Fire Podcast on YouTubeSave your spot for the Magnetic Creator Mastermind 2025Let's Connect!WebsiteLinkedIn107. Stay Ahead of the Pack by Resignifying Your Personal Experiences with Leslie Gallagher
37:14||Ep. 107What if I told you the #1 wellness center for canines in California and the largest hydrotherapy facility in the world started as a compassionate and loving gesture?In today's episode, I'm joined by Leslie Gallagher, Founder and CEO of Two Hands Four Paws, a premier animal rehabilitation clinic in Los Angeles. After her beloved boss died, Leslie found herself jobless and stuck with her former employer's paralyzed German Shepherd, who she took with her to save the dog from being euthanized.Throughout this episode, you'll hear how Leslie transformed a loving gesture into a million-dollar business, her obsession with empowering and developing her employees, and her unique approach to business growth. Leslie also talks about her passion for mentoring, the importance of counting on a supportive network, the challenges of balancing supervision and support at the workplace, and much more.Tune into episode 107 of The Brand Therapist and learn more about Leslie's inspiring story of compassion, resilience, brilliant branding, and entrepreneurship.In This Episode, You Will Learn:Leslie's fascinating story of how she started Two Hands Four Paws (4:00)The assistant job that started it all for Leslie (7:40)From a shoehorned pool in a backyard to the largest hydrotherapy facility in the world (11:40)Leslie talks about the difference a supportive network can make (19:10)Leslie talks about her staff's mental health and how she takes care of it (26:50)Connect with Leslie Gallagher:WebsiteInstagramYouTubeFacebookEmail: leslie@twohandsfourpaws.comLet's Connect!WebsiteLinkedIn106. Unleash Your Inner Bliss with the Queen of Feeling Fabulous, Rochel Marie Lawson
34:58||Ep. 106Can you think of an acceptable reason why you should quit your dreams?Meet Rochel Marie Lawson, Founder, Multiple Best-selling Author, Podcaster, and the Queen of Feeling Fabulous. From overcoming gender and racial barriers at Silicon Valley to transforming the telecom installation industry to balancing doshas and using Ayurveda's principles to achieve financial wealth, Rochel's entrepreneurial journey is both fascinating and inspiring.Throughout this episode, Rochel talks about Blissful Living 4 You, the company she started to help men and women unlock bliss in all areas of their lives, the "thick skin" she had to develop to endure her entrepreneurial journey, and what kept her motivated to become a "professional student" and getting five degrees.Plus, Rochel explains the importance of prioritizing health and wellness, especially for female entrepreneurs, shares golden nuggets about her experiences in branding, talks about the significance of honoring one's worth, and much more.Tune into episode 106 of The Brand Therapist and learn more about Rochel's intuitive abilities, Ayurveda integration, and mission to create a supportive network that helps people unlock their bliss.In this Episode, You Will Learn:A bit about Rochel's challenges in Silicon Valey (2:20)Founding the first woman-owned telecom company in the US (5:10)Facing gender bias in the construction industry (7:00)About Rochel's intuitive abilities and nursing background (13:20)Integrating Ayurveda to empower women (16:30)About Rochel's mission to empower women across generations (21:40)The importance of wisdom, wealth, and wellness in women's lives (24:50)Connect with Rochel Marie Lawson:WebsiteLinkedInListen to the Blissful Living 4 You Podcast on YouTubeTwitterInstagramPinterestLet's Connect!WebsiteLinkedIn105. Conscious Design. Crafting Products that Prioritize Impact Over Looks with Ian Peterman
31:10||Ep. 105Where does sustainability stand in the line of your priorities when thinking of your product? What about inclusion, connectivity, and impact?Today, I'm joined by the extraordinary Ian Peterman, Author, Podcaster, and Founder. Focusing on honoring the connection between us and the environment, Ian dared to rethink how companies and people produce and consume. He created Conscious DesignHaus, a company that aims to nurture a circular society and improve sustainability through design that prioritizes inclusion, connection, and products that positively impact the world. He is also the host of the Conscious Design podcast and the Author of a book with the same name, where he explains the importance of creating brands and products capable of restoring and sustaining our planet.Throughout this episode, Ian shares his thoughts on the intersection between design, sustainability, and circular economy, the need for a holistic approach to product design, and industrial designers' crucial role in creating these innovative products. You'll also hear about the values that inspire and motivate Ian, how filtering clients can help you grow your agency, practical tips to make good choices when replacing ourselves in specific roles in our company, and more.Tune into episode 105 of The Brand Therapist, allow yourself to rethink how you design your products, become more conscious about their impact, and discover how to honor the connection that exists within us.In This Episode, You Will Learn:Ian answers what makes Conscious Design special (4:00)Ian shares his thoughts on the concept of circularity (9:50)About industrial designers' role in sustainability (13:20)What are the values that inspired Ian in the first place (18:40)Ian shares lessons learned in his entrepreneurial journey (21:10)Conscious Design and its role as an educational platform (24:50)Connect with Ian Peterman:WebsiteInstagramLinkedInYouTubeTwitterFacebookConscious DesignHaus WebsiteConscious Design PodcastBook: Ian Peterman, Jessica Peterman - Conscious DesignLet's Connect!WebsiteLinkedIn104. The Storyteller's Playbook: 12 Steps To Craft the Perfect Outline for Your Book
27:14||Ep. 104Writing a book can be a daunting experience. Even those who have never tried know that is one of the most time-consuming, focus-demanding, and taxing things someone can do. Still, once you know what and who you are writing for, everything becomes easier.In today's solo episode, we'll explore how by combining the Archetype and the 12 Steps To Story methods, you can craft an outline to make your writing process easier and guarantee your book speaks your superfans' language.Throughout this episode, you'll learn to use the Archetype method to develop your book's characters, how to let emotional transformation and personal development drive your story, and how to edit it to make it a page-turner for your superfans. You'll also hear about the 12 Steps To Story method, which will help you outline your book chapter by chapter, craft a compelling story, ensure you write from a place of authenticity and self-awareness, and much more.Tune into episode 104 of The Brand Therapist and discover how to create the perfect outline for your book in 12 easy steps.In This Episode, You Will Learn:The more you understand your audience, the easier it is to create content for them (1:30)What's your book about? Learning to position our story (4:20)Knowing your goal gives you a direction to follow (7:20)Creating your book's transformation moment (9:20)Helping your audience connect the dots (14:00)Why you should only worry about being authentic when writing your book (20:10)Resources Mentioned:Joseph Campbell's booksBook: Carl Jung - The Red Book: A Reader's Edition (Philemon)Let's Connect!WebsiteLinkedIn