Beyond Your WHY
Do the Right Thing, and Good Things Will Happen
Meet Ron Pattison.
His WHY is Trust.
Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).
Ron Pattison grew up in rural Montana. Ron graduated from the University of Montana with a B.A. in Business Administration in 1980. He specialized in Accounting. While there he was a walk on to the basketball team as a freshman. After graduating, Ron moved to New Mexico in 1982, where he began working in Public Accounting and received his CPA Certificate in August of 1984. After working for a national/international employee benefits firm, Ron opened Pattison Pension Specialists in Dec. of 1990. Ron has specialized in the design and administration of Defined Contribution Plans (DC), also known as 401 K plans, as well as many others. He is an avid sports enthusiast, as well sports fan and follows many different favorite teams.
1. The Art of Influence: Small Things That Make a Big Difference with Godfather of Influence, Dr. Robert Cialdini52:46Dr. Robert Cialdini is a renowned expert on influence and persuasion. With his extensive research and expertise, he has become a leading authority in understanding the psychology behind human behavior and decision-making. His work has helped businesses and individuals unlock the power of persuasion to achieve greater success.Tune in and learn from the master himself!In the episode, we discuss:The seven universal principles of influence: Discover the key principles that significantly increase the likelihood of getting a positive response in any persuasive message, such as reciprocation, liking, authority, social proof, scarcity, commitment consistency, and unity.The power of giving first: Learn how providing value, benefits, and positive attitude to others can create a sense of reciprocity and increase the chances of them saying yes to your requests.Strategies for effective persuasion: Gain insights into practical techniques like finding genuine similarities, giving compliments, leveraging authority and social proof, highlighting scarcity, and promoting commitment and consistency to enhance your persuasive messaging.Listen to this episode to delve deeper into the fascinating world of influence and persuasion, and learn how to apply these principles to improve your copywriting, SEO, and marketing strategies. Gain valuable insights from Dr. Robert Cialdini, an expert in the field, and unlock the potential to achieve better results in your business endeavors.
51. WHY Of Contribute: Supporting Behind Talents And Speakers With Jaki Baskow44:17If you have the WHY of Contribute, you are all about being a part of a greater cause, even from behind the scenes. This episode’s guest is one who completely embodies this. In fact, she has worked behind many big talents and names in the entertainment industry—Mr. Frank Sinatra, included. Joining us is Jaki Baskow of Baskow Talent, whose 45-year career in Las Vegas placed her as one of the top and preferred vendors at Caesars and The Wynn. She sits down opposite Dr. Gary Sanchez to tell us about her amazing career journey opening her own talent agency. From having lunch with Frank Sinatra to selling her destination management company to helping speakers get booked, Jaki fills us with great stories and advice for inspiration. Through it all, Jaki reminds us of her definition of peak: to wake up loving what you do. Tune in as she shows her WHY, creating an impact in the lives of others.
50. Revolutionizing Success with the WHY of Contribute - The Power of Natalie Ledwell's Mind Movies40:39Contribution is the bridge that connects our individual purpose to the greater good, allowing us to create a profound impact on the world. In this episode, we delve into the profound essence of contribution with our special guest, Natalie Ledwell. As a bestselling author, host of the podcast "Not Over, Just Different," and founder of Mind Movies, Natalie has empowered millions worldwide with her revolutionary personal development company. Today, Natalie discusses how embracing a cause bigger than ourselves allows us to make a meaningful difference and become part of something greater. She highlights the wonderful qualities of people who enjoy winning as a team and shows the pleasure of being the one who keeps everyone united. Natalie also acknowledges the challenge of over-commitment that often accompanies this WHY. She shares her insights on the tendency to say "yes" to every request, risking overwhelm and neglecting personal goals. Finally, Natalie explores the concept of visualization, how to do it, and how to pursue what we visualize. Join us and prepare to expand your life, experience fulfillment, and unleash your power to make a lasting difference in the world.
49. The WHY Of Contribute: Making An Impact On The Lives Of Others Through Health And Nutrition With Cynthia Thurlow46:02When it comes to health and nutrition, there are a lot of conflicting theories, practices, and paradigms out there that leave people confused about what the truth really is. With her WHY of Contribute and her HOW of Mastery, Cynthia Thurlow is on a mission to point people to the right direction in their journey to optimal health. Cynthia is a nurse practitioner who has gained popularity for her expertise on the subject of intermittent fasting. She did a TEDx Talk about it which had over 14 million views, and wrote the book Intermittent Fasting Transformation. Join this conversation and learn how Cynthia uses her gifts to make an impact on other people’s lives.Love the show? Subscribe, rate, review, and share! https://whyinstitute.com/
48. The WHY Of Contribute: Why Life Is Not About You With David Mansilla46:10Whether we’re at our highest highs or lowest lows, we can always find lessons that will help not only our journeys but also others. This episode’s guest is especially passionate about extending his success to others, using his experiences to guide entrepreneurs to reach their full potential. Rightly so, because he moves through life with the WHY of Contribute. Joining Dr. Gary Sanchez is David Mansilla, the founder and CEO of ISU Corp, a custom software solutions company with clients ranging from start-ups to multi-million-dollar conglomerates. In this conversation, he shares with us his story from software consultant to starting his own company, bootstrapping, and growing it. David’s success was never without its own challenges, though. He almost went bankrupt multiple times. But this experience taught him the importance of his why. Tune in as David tells us more about the lessons he learned in his journey, not only to find success but also fulfillment.
47. How Education Helps You Become A Great Business Owner With Brad Sugars42:13No one is born to be a salesperson or a leader. They learn to become one. And isn’t it heartening to know that you have the power to be great? In this episode, our guest believes that the only way you can out earn someone is to outlearn them. Putting that philosophy to work, he shows his WHY of Better Way through business coaching with ActionCOACH. Dr. Gary Sanchez sits down with its founder and owner, Brad Sugars. Brad shares with us his amazing career journey that taught him lessons on the power of education and coaching. He also talks about the franchise model of his business, why it works, and why he finds it better in keeping ActionCOACH relevant, top of mind, and state of the art. Join this episode to learn more about Brad and why he thinks business is a profitable enterprise that works without you.
46. Build Your Brand With The Right Messaging And Marketing With Michael Fishman41:55There are just so many things written about marketing that it becomes even more complicated to figure out how best to do it. Great thing that this episode’s guest has the WHY of Make Sense, and he is driven to solve complex situations, especially in marketing. Join Dr. Gary Sanchez as he interviews Michael Fishman, a growth advisor to founders, leader of Consumer Health Summit, and a strategic angel investor. Here, Michael lets us in on how he helps companies with their marketing as well as build their brands through the right message. He wades through the complexities and shares the most important word you need to know in marketing. Hint: it’s not the word “free.” Full of insights on business and psychology, Michael gives us a show full of wisdom to add to our tool belt. Don’t miss out on them by tuning in to this conversation!
45. The WHY Of Simplify: Navigating Towards Midlife Success With Greg Scheinman47:35The world is complicated as it is. Why make life harder? If you are one that makes everyone else’s life easier, then you must have the WHY of Simplify just like today’s guest. Dr. Gary Sanchez is with Greg Scheinman. Greg has more than 20 years of experience launching and leading businesses to success. He takes us into his journey, following a path of the least resistance that led him to create Team Baby Entertainment, INSGroup, and ROW Studios. Currently, Greg is the Founder of The Midlife Male, a media company and performance coaching program helping men maximize middle age. He shares how he is simplifying how they can find success through what he calls the Six Fs. Find out how Greg is living a harmonious life and exploring authenticity. Learn to look at midlife from a much simpler view, seeing age not as something to fear about but something aspirational.Love the show? Subscribe, rate, review, and share! https://whyinstitute.com/
44. The WHY Of Trust: The Value Of Trust In Your Career With Michael Chu45:57When trust is the foundation of your relationship, you will go to great lengths to demonstrate your trustworthiness. Trust is valuable in many aspects of life. In this episode, Michael Chu, the founder of Champion Development Inc., shows the value of trust in his career as a coach and how it helps build the relationship between him and his clients. Michael's success in still having Health and Wealth Academy is his track record and how he built his trustworthiness. He also invested in mentors to bring value to his career and clients. If trust means everything to you, then you have the WHY of Trust. Find out more and tune in to this episode now!Do you want to connect with Michael Chu? You can connect with him on LinkedIn and Instagram.Are you a coach, an expert, or a consultant? If so, get access to Michael's free giveaway by clicking here!LinkedIn: https://www.linkedin.com/in/michael-chu-champion/Instagram: https://www.instagram.com/mike__chu/Free Giveaway: https://www.champdev.com/free