Beyond Your WHY

A podcast about finding clarity and standing out

Beyond Your WHY: where we help business leaders, politicians, and celebrities discover the WHY behind who they are and what they do.Find out your own WHY in under 5 minutes:

A Better Way Forward

Season 2, Ep. 34
Meet Dale Armstrong. His WHY is Make Sense. Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way). Dale Armstrong was raised in rural western New Mexico and graduated from San Juan College in 1984. He worked in the plumbing trade while attending NMSU, and continued working in plumbing until 1987. In 1987, Dale started TLC Plumbing & Utility. Over the past 32 years Dale has grown the business from a one man shop into a thriving company that employs over 500 people that live and work in New Mexico.Dale has raised his family and grown his company in his home state. He knows New Mexico's potential. After a visit to Santa Fe during the2017 legislative session to testify as a business owner and advocate for bills impacting the business community, Dale became frustrated with how carelessly some politicians were casting their votes. To him, it appeared to be more of a competition between parties, rather than what was right for constituents.He came back from the experience discouraged by how he and other citizens were being served on common ground issues. As such, he decided to find a way to educate the public and encourage positive change. Ultimately, this led to the creation of Viante New Mexico.Business Philosophy:• Do the right things for the right reasons every day.• Develop leaders and allow them to grow.• Champion personal & technical development of the workforce.• Teach life skills to all employees.• Develop systems to benefit the client & employees.• Support the needs of the community.Professional Accomplishments:• NM Ethics in Business Award• Pinon Award - Quality New Mexico• Developed a 4 year Apprenticeship Program at TLC• Best Places to Work in New Mexico - Winner for 3 consecutive years• Top Performing CEO - State of New Mexico• The Safety-man Award for our commitment to our employee's safety• The Cooper Award for outstanding dedication to excavation law safety• The STEP Award for Safety Training Evaluation ProcessYou can learn about Viante New Mexico here: can find out more about TLC Plumbing here:, or email Dale at

Let's Meet in the Middle

Season 2, Ep. 32
Meet Jeff Apodaca.His WHY is Contribute.Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Jeff Apodaca is the president of 47 LLC, a venture group that is incubating and developing newinvestments and businesses in New Mexico and the surrounding region. He is also connected with businesses such as FathomNM and High Desert Hemp, both company’s he co-founded and now serves as president of. He is also the co-founder and partner of Go-Station, a new green technology that is powering electric vehicles.In addition, he advises the APO Action Foundation (Advancement, Progress, Opportunity), a nonprofit group workingwith business, social, and political groups to advance economic and educational opportunities for New Mexico.He launched, produces and co-hosts a weekly TV Show called, “Lets Meet in the Middle”, where he brings political andbusiness leaders together to discuss ideas that will bring other together rather than divide them. The goal is to worktogether to grow NM. He is also a former gubernatorial candidate in the state of NM 2017- 2018.Mr. Apodaca was formerly a media executive, and has over 30 years’ experience, most recently as Executive Vice Presidentof Univision Television, Radio, and Digital properties. Prior to that, he was the SVP of Integrated Strategies and Newmedia for Univision Inc (Based in Los Angles & NY) where he started and lead his team in creating a newdivision for Univision. This division was valued at over $1Billion before the company sold it in 2008.In 1999 he launched AOL Studios, which was based in LA, and from 1987-1998 was with CBS Television Network (both inNY and LA) before returning to New Mexico in 2010.Mr. Apodaca started his broadcasting career inAlbuquerque with the NBC station, and holds a Business Broadcast Management degree from the University ofNew Mexico, where he also lettered in football.He sits on numerous Boards & Charities in NM, and has worked within the private sector, city, county and state leadersto enhance economic growth.A cancer survivor of 40 years, Apodaca spent 1983 as the American Cancer Society’s National spokesperson. He continues to work with children and teens fighting cancer. In 1999, Apodaca and his wife Jackie foundedthe Jeff Apodaca Celebrations of Life Fund, which has raised over $1.5 million dollars benefiting cancersurvivors. They also opened the Jeff Apodaca Multimedia Center at UNM Children’s Hospital, which is where he was treatedfor his rare sarcoma from 1979-1980. In 2000, he and his wife Jackie established the JACOL scholarship fundfor nurses and students at UNM. They are currently working with UNMCC to develop their AYA Program(Adolescent Young Adult Cancer survivor program), a first-of-its-kind program in NM.Apodaca grew up in Santa Fe & Las Cruces, New Mexico where he still has family and friends that he keeps close ties with. Today, Apodaca makes his home in Albuquerque with his wife Jackie Moss Apodaca and their twochildren, Asher & Gage.