Beyond Your WHY

Meet Evan Tardy.His WHY is Simplify.Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Since 2010, Evan has built and led the Dr. Axe organization from $0 in revenue and no employees, to over 150 employees with revenue exceeding $100M. He cut his teeth in digital performance marketing and ecommerce where he helped build profitable direct response campaigns of $1M+/month. He then led the company to grow a 2M+ person email list, over 4M social media subscribers, and SEO traffic reaching 20M+ visitors per month. As the President, he landed the company on the INC. 5000 Fastest Growing Companies in America list two years in a row, becoming the fastest growing company in Tennessee in 2017. In 2018, they sold a portion of the company for $103M.

Meet Ara Suppiah.His WHY is Better Way.Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Dr. Ara is a highly sought after personal physician on the PGA and LPGA Tour, a practicing ER Physician & Chief Wellness Officer for Florida Emergency Physician and an Assistant Professor in Clinical Medicine at the University of Central Florida Medical School. As the Chief Medical Analyst on the NBC Sports Golf Channel he shares his knowledge on various player injuries, ailments, and how they can be avoided and remedied by the viewers at home. This varied practice ensures his knowledge remains at the forefront in his field.

MeetMichele WuckerHer WHY is Mastery.Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Michele Wucker coined the term "gray rhino" to draw attention to the obvious risks that are neglected despite – indeed, often because of- their size and likelihood. The metaphor has moved markets, shaped financial policies, and made headlines around the world. Michele’s recent TED Talk has attracted more than two million views. She is the author of three books, most recently the international bestseller, THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore, which China’s leadership has used to frame and communicate its crackdown on financial risk. Drawing on three decades of experience in financial media and think tank management, turnarounds, and policy influence, Michele is founder of the Chicago-based strategy firm Gray Rhino & Company. She speaks regularly to high-level global audiences on risk management, macro strategy, and decision-making, and is quoted often in leading global media. She has been recognized as a Young Global Leader of the World Economic Forum and a Guggenheim Fellow, among other honors.Visit her website at www.thegrayrhino.comFollow her on twitter

Meet Kim Walsh Philips.Her WHY is Contribute.Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Kim is the founder of Powerful Professional, a business coaching and education company. She was recently named #475 in the Inc 5000 and is a multi-seven-figure business entrepreneur with no business degree and a tendency to say “crazy pants” more than is socially acceptable.She is one of the top business authors by Forbes, and the best-selling author of The Ultimate Guide to Instagram for Business and The No BS Guide To Direct Response Social Media Marketing. (Fun fact: she uses a thesaurus when she writes or she would use the word “awesome,” “cool,” or “very” 7,452,675 more times than she already does.)

MeetAlan Stein Jr.His WHY is Trust.Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Alan Stein, Jr. teaches proven strategies to improve organizational performance, create effective leadership, increase team cohesion and collaboration, and develop winning mindsets, rituals, and routines. A successful business owner and veteran basketball performance coach, he spent 15 years working with the highest-performing athletes on the planet (including NBA superstars Kevin Durant, Stephen Curry, and Kobe Bryant). In his corporate keynote programs and workshops, Alan reveals how to utilize the same approaches in business that elite athletes use to perform at a world-class level. He delivers practical lessons that can be implemented immediately. Father of 3 (10-year-old twin sons and an 8-year-old daughter), professional keynote speaker and author, and former basketball performance coach. He shares that his entire life, personally and professionally, revolves around maximizing performance and happiness!

Meet Lenny Fresquez.His WHY is Right Way.Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Lenny Fresquez is a dreamer. The notion of wealth awed him. “I’d just see these crazy things on TV and said ’I’m going to do that too,’” now CEO of Fresquez Companies, a 430-employee operation that includes airport concession, restaurant, and boxing promotion businesses. Fresquez dropped out of Valley High during his sophomore year because he didn’t feel he was learning marketable skills. Fresquez was still a teenager when he started his first business – a landscaping business – and when he started dating Linda, his future wife. She’s been the supportive-but-grounding force in his life ever since. Fresquez went on to acquire – and ultimately sell – 16 Arby’s. Today Fresquez owns many different restaurants and is also the master concessionaire at the Albuquerque International Sunport, and has contracts for airport eateries in Tulsa, Okla., and El Paso.Approached about sponsoring Albuquerque Hall of Fame boxer Danny Romero in the mid-1990s, Fresquez decided to try being a promoter. He promoted his first fight card nearly 20 years ago. He made money and got hooked.Whereas he once worked with up to 40 fighters, his main focus now is former world champion and UFC Fighter Holly Holm.Fresquez is lightening his load around the office, too. Although semi-retired he still works about 40 hours a week – well below his previous average of 80-100 – but has taken up golf and is living part-time in Maui. It’s a good life, he says – one even a dreamer like Fresquez couldn’t imagine.