Beyond Your WHY


Let's Meet in the Middle

Season 2, Ep. 32
Meet Jeff Apodaca.His WHY is Contribute.Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Jeff Apodaca is the president of 47 LLC, a venture group that is incubating and developing newinvestments and businesses in New Mexico and the surrounding region. He is also connected with businesses such as FathomNM and High Desert Hemp, both company’s he co-founded and now serves as president of. He is also the co-founder and partner of Go-Station, a new green technology that is powering electric vehicles.In addition, he advises the APO Action Foundation (Advancement, Progress, Opportunity), a nonprofit group workingwith business, social, and political groups to advance economic and educational opportunities for New Mexico.He launched, produces and co-hosts a weekly TV Show called, “Lets Meet in the Middle”, where he brings political andbusiness leaders together to discuss ideas that will bring other together rather than divide them. The goal is to worktogether to grow NM. He is also a former gubernatorial candidate in the state of NM 2017- 2018.Mr. Apodaca was formerly a media executive, and has over 30 years’ experience, most recently as Executive Vice Presidentof Univision Television, Radio, and Digital properties. Prior to that, he was the SVP of Integrated Strategies and Newmedia for Univision Inc (Based in Los Angles & NY) where he started and lead his team in creating a newdivision for Univision. This division was valued at over $1Billion before the company sold it in 2008.In 1999 he launched AOL Studios, which was based in LA, and from 1987-1998 was with CBS Television Network (both inNY and LA) before returning to New Mexico in 2010.Mr. Apodaca started his broadcasting career inAlbuquerque with the NBC station, and holds a Business Broadcast Management degree from the University ofNew Mexico, where he also lettered in football.He sits on numerous Boards & Charities in NM, and has worked within the private sector, city, county and state leadersto enhance economic growth.A cancer survivor of 40 years, Apodaca spent 1983 as the American Cancer Society’s National spokesperson. He continues to work with children and teens fighting cancer. In 1999, Apodaca and his wife Jackie foundedthe Jeff Apodaca Celebrations of Life Fund, which has raised over $1.5 million dollars benefiting cancersurvivors. They also opened the Jeff Apodaca Multimedia Center at UNM Children’s Hospital, which is where he was treatedfor his rare sarcoma from 1979-1980. In 2000, he and his wife Jackie established the JACOL scholarship fundfor nurses and students at UNM. They are currently working with UNMCC to develop their AYA Program(Adolescent Young Adult Cancer survivor program), a first-of-its-kind program in NM.Apodaca grew up in Santa Fe & Las Cruces, New Mexico where he still has family and friends that he keeps close ties with. Today, Apodaca makes his home in Albuquerque with his wife Jackie Moss Apodaca and their twochildren, Asher & Gage.

Mastering Her Craft

Season 2, Ep. 29
Meet Elizabeth BuckleyHer WHY is MasteryInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Elizabeth Buckley is a second-generation tapestry artist and teacher of over 50 years. Her work evolved from using techniques of the Mexican and Rio Grande traditions to those of French tapestry. She further honed her skills in Aubusson, France at the atelier of Gisèle Brivet.With her degree in art, Elizabeth brings to the classroom her deep grounding in design principles and color theory that specifically apply to tapestry. She draws from multiple tapestry traditions to provide her students with the techniques and vocabulary for finding and expressing their own unique voice.Elizabeth Buckley’s tapestries have a lengthy exhibition history, including national and Canadian juried and invitational shows, as well as in museum exhibitions. Her work is in numerous private collections, and was featured in the Fiber Art Now article on “An Artist’s Sense of Place,” Fall 2017 issue. Her publications include:FiberArts Design Book V and Carol K. Russell’s The Tapestry Handbook: the Next Generation, and Contemporary International Tapestry. In 2011, Elizabeth was awarded the American Tapestry Alliance Award for Excellence in Tapestry.For Elizabeth Buckley, tapestry weaving is a universal, non-verbal language that transcends generations, cultures, and locale.“As I developed my verbal language skills in English as my primary language, and in French as my secondary language, my eyes and hands were becoming fluent in the non-verbal languages of woven structures and color. In many ways, the language of the loom became my mother tongue, as my initial thoughts tend to come as images, colors, textures and techniques before I translate them into words. I automatically think in this non-verbal language.”You can connect with Elizabeth on her site,

Elevate, Energize, Excel

Season 2, Ep. 27
Meet Dr. Charles LivingstonHis WHY is ContributeInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Dr. Charles Livingston aka “Dr Charles”is a Board Certified Chiropractic Physician who has certifications in wellness, and nutritional response testing. Dr. Charles received his Doctorate of Chiropractic, graduating with honors, from the world-renowned Palmer College of Chiropractic. He has studied a variety of healing techniques and has spent thousands of hours researching nutrition, exerciseand weight loss.He is an adoring husband, loving father and faithful friend whose ministry is to create his businesses around servant leadership and kingdom based principles. He is an entrepreneur at heart who owns Fit Body Zionsville, Perfect Origins Supplement Company ( ) and a coffee company called Lifeboost Coffee ( has a very strong passion for creating businesses and helping business owners succeed with his creative business strategies which has led him to opening a small boutique agency for 7-8 figure brands who need help with customer monetization.Some of his achievements include:Sold over 100 Million online Consults/Agency with multiple 7 & 8 figure companiesHad a #1 Clickbank Digital Product and held for 2 years - Fat Loss Factor (12M in revenue the first year)Co-founded a supplement company from scratch and took it to 10M in the first year and on average 10M for the past 3.Have spent last 10 years doing online marketing, email marketing, and ecommerce.Grew Lifeboost Coffee Company 1000% since May 2018Created multiple 6,7 & 8 figure businessesYou can find Dr. Charles Livingston here:

2018 Voice Finalist Pryor Baird - Songs about Truths

Season 2, Ep. 26
Meet Pryor BairdHis WHY is TrustInterviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)Pryor Baird has powerful yet delicate guitar work, and nimble fingers aren't his only asset.Pryor is very well known for his solid gritty vocals and burning slide guitar melodies. This soul-pro will be sure to get you out of your seats and moving your feet with his sound. His style is a combination of many things - fusing the traditional with the new for a unique sound of his own. He has mastered the art of making each performance tailored to the audience's liking. Pryor Baird is always a mainstage, festival, club favorite.This is a band that can take a blues standard and make it sound brand new. You don’t hardly get this combination of musical talent everyday.These soul-pros will be sure to get you out of your seat and moving your feet with their sound. They play originals, Blues, Roots and Americana with a Chicago swinging groove and a swampy crawl all in one. They have shared the stage with Tommy Castro, Ronnie Baker Brooks, Joe Bonamassa, Paul Thorne, Bob Margolin, Hubert Sumlin, Willie “Big Eyes” Smith, just to name a few. The Pryor Baird Band have mastered the art of tailoring each performance to the audience’s liking. They are guaranteed to bring any crowd to its feet. The Pryor Baird Band’s versatility has put them in demand because clients realize that no matter the crowd, the Pryor Baird Band will satisfy and leave them asking for more.From Orcutt, California to Nashville to Hollywood, Pryor Baird’s blues and country sound continues to attract thousands of fans and excitement. Born and raised on the Central Coast, he spent most of his time playing guitar and listening to a variety of music genres. He found success touring the Blues world however Pryor wanted more so he moved to Nashville. Baird was most recently a fan favorite on NBC’s The Voice making it all the way to the semi-finals with the Top 8 contestants. Pryor plans on using his national platform to share his fused country/blues music, and have some fun doing it!You can learn more about Pryor at