Beyond Your WHY


The Disaster Avoidance Expert

Season 2, Ep. 30

Meet Dr. Gleb Tsipursky

His WHY is Right Way

Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way)

Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is on a mission to protect leaders from dangerous judgment errors (known as cognitive biases) by developing the most effective decision-making strategies. He does this via his consulting, coaching, and training firm, Disaster Avoidance Experts.

A cognitive neuroscientist and behavioral economist, Dr. Tsipursky writes for Inc., Time, and CNBC. A best-selling author, his new book, available on Amazon and in bookstores everywhere, is Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters.

You can find out more about Dr. Gleb Tsipursky at

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